You know you have to create “quality content” to grow your online business—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming? I’m taking the overwhelm out of getting out weekly blog posts and podcast episodes plus creating content inside of your programs, promotions and launches, by breaking down every single part of the content-creating process for you. Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.

1. THE SIX PILLARS
OF CONTENT CREATION
FOR AN
UNSTOPPABLE
Businesswith
AMY PORTERFIELD

2. Are you
deciding
to create in your business?
OVERWHELMED
WHICH CONTENT

3. ...and where to
your time?
FOCUS
LET'S
CHANGE
THAT!

4. PILLARS
OF
TO SHARE
WITH YOU!
CONTENT CREATION
I'VE GOT
6 ROCK SOLID

5. YOU DON'T NEED ALL
6 PILLARS DIALED
IN AT ONCE!
Use the Pillars to guide you,
then choose just
one and TACKLE it.
HINT:

6. PILLAR #1
CONTENT
'ATTRACTOR'
F R E E

7. This is the
content you are delivering
each and every week to
serve your audience.
CORE
For me, it’s my top-rated
business podcast.

8. Make it
with a
that’s so helpful
they can’t resist
downloading it...
VALUABLE
FREEBIE

9. PROVIDE YOUR AUDIENCE WITH:
Cheat Sheets to help listeners implement
+ Bonus Mixed Media

10. Don’t just regurgitate
the same content!
AND ASK THIS QUESTION:
WILL THIS EXTRA INFO BRING
THE TOPIC A STEP FORWARD?

11. Make sure you have a
rinse and repeat process
KEY LESSON:

12. TOOL OF CHOICE?
ASANA

13. PILLAR #2
CONTENT
' TRIBE'
F R E E

14. THIS IS THE CONTENT
YOU PUT OUT TO
CONNECT AND
ENGAGE WITH YOUR
CORE AUDIENCE.
For me, it’s my podcast,
emails and social media.
Especially Instagram Stories.

15. WEEKLY
PODCAST EMAILS
- with a personal
touch - engage my
audience while
building anticipation.
My

16. TRIBE CONTESTS
build up excitement!
...and

17. Experiment with
what works on
Social Media.
INSTA-STORIES
ARE MY FAV!

18. GET VULNERABLE.
What is the one thing you’re not talking
about right now that you should be?
Talk about THAT thing.
KEY LESSON:

19. READY TO SET
YOUR FOUNDATIONS?
Start with Pillar 1 and
GROW your EMAIL LIST.
to sign up for my LIST
BUILDING MASTER CLASS
CLICK HERE

20. PILLAR #3
CONTENT
'PROMO'
F R E E

21. THIS IS THE
CONTENT THAT
YOU USE TO LEAD
TO A DIRECT SALE.
For me, it’s
about 3 paths:
1 List Building
2 Course Creation
3 Webinars

22. Think of
FREE PROMO
CONTENT
as a “warm-up” for
your audience
… leading to a sale.

23. Cheat Sheets
& Website “Content
Collections” convert
REALLY WELL.

24. Then make it really withVALUABLE
Paid Facebook Ads

25. PAID
INSTA-STORY
ADS
...and don't
forget

26. Use Success Stories
ON YOUR SALES PAGE

27. SHARING THEIR STORIES...

28. ...WILL INSPIRE SALES!

29. Share Success
Stories in
TESTIMONIAL
EMAILS

30. And don't forget
PROMO CONTESTS

31. Give them
step-by-step
instructions
HOT TIP:

32. Make your time
and money here
REALLY COUNT!
KEY LESSON:

33. PILLAR #4
CONTENT
COURSE
PA I D

34. THIS IS THE CONTENT
THAT YOUR STUDENTS
WILL PAY FOR.
For me, it’s about my
signature courses:
1 Courses that Convert
2 Webinars that Convert
3 List Builder's Lab

37. DON’T DO IT ALONE.
If Content Creation is not your
Superpower, it’s ok to get help!
KEY LESSON:

38. READY TO SET
YOUR FOUNDATIONS?
Start with Pillar 1 and
GROW your EMAIL LIST.
to sign up for my LIST
BUILDING MASTER CLASS
CLICK HERE

39. PILLAR #5
CONTENT
BONUS
PA I D

40. THIS IS THE CONTENT I USE TO NUDGE
THEM OFF THE FENCE - TO BECOME A
CUSTOMER.
For me, this is
about Swipe
Files and Bonus
Exclusive Training.

42. UPDATE BONUSES BASED ON STUDENT NEEDS.
For example, many students had nothing to sell on
their webinars so we created this bonus:
...and don't forget to

43. SHOP AROUND YOUR OFFER
so you can hone in on
what really works.
KEY LESSON:

44. PILLAR #6
CONTENT
RELATIONSHIP
PA I D

45. THIS IS THE CONTENT I USE TO STAY
CONNECTED TO MY STUDENTS.
It’s a completely different type of content category
and perhaps one of the most important!

46. Time spent in my Private Facebook Group is a
HUGE part of the success of my business.

47. GO LIVE ON FACEBOOK
IN YOUR GROUP
Answer questions in advance and
on the fly, to make it valuable.
Interact with students "live"
- to hone in on what they
really need!

48. MAKE IT
PERSONAL
KEY LESSON:

49. So there you have it…
MY 6 PILLARS
JUST ONE MORE TIP...
of Content Creativity.

50. CREATE SPACE
FOR CREATIVITY.
Step away from your computer,
listen to NON-business podcasts,
watch movies and documentaries….
even trashy TV can inspire you!

51. REAL
HOUSEWIVES,
ANYONE?

52. READY TO SET
YOUR FOUNDATIONS?
Start with Pillar 1 and
GROW your EMAIL LIST.
to sign up for my LIST
BUILDING MASTER CLASS
CLICK HERE