Community Organizing begins with Community Building

1. Bringing Community Organizing Into Online Campaigns Amy Sample Ward, NTEN Debra Askanase, Community Organizer 2.0

2. Community Building begins with Community Organizing (our title)

3. Welcome! Amy Sample Ward @amyrsward http://nten.org http://amysampleward.org Debra Askanase @askdebra http://communityorganizer20.com

4. Agenda 5 Principles of Community Organizing Principles in Action: Short-Term Community Building Principles in Action: Long-Term Community Building Discussion and Shared Learning

5. Five community organizing principles Focus on shared goals and shared ownership Be transparent Go where the people are Cultivate leaders Know your community

6. 1. Focus on shared goals and shared ownership http://www.flickr.com/photos/73645804@N00/1384952210/

7. Where’s the sweet spot?

8. 2. Be transparent http://www.flickr.com/photos/21771638@N00/5509949256/

9. No short cuts

10. No short cuts

11. 3. Go where the people are http://xkcd.com/802/

13. Be active in the community http://www.brooklynmuseum.org/community/foursquare/

14. Be active in the community http://epicthanks.org/ Tweetsgiving 2010

15. Be active in the community http://www.flickr.com/people/nationalwildlifefederation/

16. Who’s your community?

17. 4. Cultivate leaders

18. Strive to be replaced

19. Strive to be replaced: spotlight leaders

20. Strive to be replaced: share your toolbox

21. 5. Know your community http://www.flickr.com/photos/97447249@N00/2680692974/

22. Know your community: help them know themselves

23. Know your community: roles

24. Know your community: help it grow

25. Principles in Action

26. Principles in Action: a short-term campaign Follow the Leader, part of the “Get Hands On” series of online campaigns Goals: To inspire people to become involved in community service Asking the people who have been identified as service leaders to lead volunteer projects in their communities – greater commitment

27. Shared goals and ownership

28. Shared goals and ownership http://community.handsonnetwork.org/

29. Transparency http://community.handsonnetwork.org/

30. Go where the people are http://community.handsonnetwork.org/

31. Leadership development http://community.handsonnetwork.org/

32. Leadership development http://community.handsonnetwork.org/

33. Know your community http://community.handsonnetwork.org/

34. Know your community http://community.handsonnetwork.org/

35. Principles in Action: building a community prior to the campaign To Mama With Love 2011 Goals: Raise money for Epic Change Create a community to support a fundraising campaign and Epic Change long-term

39. Transparency

41. Go where the people are

42. Leadership development

43. Know your community

45. Principles in Action: a long-term community building 350.org Goal: To build a global grassroots movement to solve the climate crisis. Create opportunities for grassroots efforts, local communities, and individuals to take action and advocate for climate policy and change

51. Principles in Action: community building in real-time Chain Reaction Goal: The Chain Reaction Networks helps individuals and organisations to connect together. Create offline and online opportunities to bring individuals, organizations, governments, etc. together to make more lasting collaborations for change

57. Questions? http://www.flickr.com/photos/33914386@N08/3230910546/

58. Discussion and shared learning Focus on shared goals and shared ownership Be transparent Go where the people are Cultivate leaders Know your community

59. Resources and links http://socialbysocial.com http://wearemedia.org http://www.communityorganizer20.com/2011/05/03/how-to-create-love-online-case-study/ http://www.communityorganizer20.com/2011/02/24/follow-the-leader-innovative-social-media-activism/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-difference-and-the-opportunity/

60. Image credits Slide 5: http://www.flickr.com/photos/73645804@N00/1384952210/ Slide 7: http://www.flickr.com/photos/21771638@N00/5509949256/ Slide 8: http://www.flickr.com/photos/zenobia_joy/2708679303/ Slide 9: http://www.flickr.com/photos/cesarastudillo/158254288/ Slide 10: http://xkcd.com/802/ Slide 11: http://www.flickr.com/photos/ivanwalsh/3677282034/ Slide 15: http://www.flickr.com/photos/rtadlock/3055707715/ Slide 17: http://www.flickr.com/photos/m0les/4163976843 Slide 18: http://www.flickr.com/photos/fernando/304012148/ Slide 19: http://www.flickr.com/photos/furryscalyman/312210315/ Slide 20: http://www.flickr.com/photos/97447249@N00/2680692974/ Slide 21: http://www.flickr.com/photos/78428166@N00/3868167989/ Slide 22: http://www.flickr.com/photos/rene_ehrhardt/2391554020/ Slide 23: http://www.flickr.com/photos/jaaronfarr/666261449/ Slide 24: http://www.flickr.com/photos/stignygaard/2728636677/ Slide 57: http://www.flickr.com/photos/33914386@N08/3230910546/

61. Thank you! Amy Sample Ward, NTEN amy@nten.org http://nten.org Also http://amysampleward.org amy@amysampleward.org Twitter: @amyrsward Debra Askanase, Community Organizer 2.0 debra@communityorganizer20.com www.communityorganizer20.com Twitter: @askdebra