This is the slide deck from London Fundraising Summit on September 25, 2008 by Amy Sample Ward - Creative Commons Share and Share Alike

1. Online Fundraising: Harnessing technology to build and maintain relationships London Fundraising Summit 24 September, 2008

3. Conversations = Conversions Good tools are those that most easily, efficiently and effectively enable conversations between you and your constituents. Why is the conversation so important?

4. Flickr photo by suneko

5. Flickr photo by panayotis

6. Flickr photo by joe shlabotnik

7. Conversations = Conversions We have conversations all day long, right? Over coffee, on the phone, etc. Why use social media instead of only face to face?

8. Flickr photo by lord of the flies

9. Flickr photo by gorgeoux

10. Flickr photo by two roses

12. Chart from OneNW

13. Management = Messages We have everything stored and sorted already, in our heads. Why use online tools to manage your constituents?

14. Flickr photo from Vermin Inc

15. Flickr photo from bill barber

16. Flickr photo from Dan Coulter

18. Management = Messages We've made lists and categories and ladders and more; can we be finished? Why not take a little time to test what you are doing for success?

19. Flickr photo from Animals in Japan

20. Flickr photo from Ce nest pas un JB

21. Testing Optimost http://www.optimost.com/ Google Website Optimizer http://www.google.com/websiteoptimizer Offermatica http://www.omniture.com/en/

22. Case Studies Using the ladder of engagement with constituents. Amnesty Canada

23. Case Studies Testing your website and email messages. 2008 e-Nonprofit Benchmarks Study http://www.e-benchmarksstudy.com/ Next 11 slides from Benchmarks Study presentation, NTEN

26. AMNESTY INTERNATIONAL

30. EXAMPLE ANALYSIS SENT TO STAFF: Fundraising: - We continue to monitor actions that inspire our activists to donate. Darfur consistently tops the list of actions garnering the most donations. This month, the Shi Tao action and war on terror related actions also performed well. The death penalty, although it brought in the most actions, did not prompt people to give. We’ve seen similar results in direct mail.

35. Case Studies Having conversations online. Organizations using Twitter, Blogs, Social Networking sites, and more!

36. Strategy Building I have heard about lots of cool tools and I'm sold on using social media - let's go! Using the POST method will help you keep your goals in front of cool tools.

37. POST Method from Forrester

39. Us Jonathan Waddingham Justgiving.com [email_address] Twitter: jon_bedford http://justgiving.wordpress.com Amy Sample Ward NetSquared.org [email_address] Twitter: amyrsward http://amysampleward.org