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SOCIAL MEDIA  FOR SOCIAL IMPACT        Even when you have       only 30 minutes a day!     Amy Sample Ward, NTENGrassroots...
WHO’S HERE TODAY?
AGENDA   •   Social Media Overview & Discussion   •   Part 1: Community Mapping   •   Part 2: Content Mapping   •   Part 3...
WHAT IS SOCIAL MEDIA?
WHAT’S SO SPECIAL ABOUT IT?    •   Real-Time    •   Public    •   Shareable    •   Multi-directional    •   Personal
SOCIAL MEDIA IN PRACTICE    •   Be Real    •   Be Engaging    •   Be Valuable
WHERE DOES SOCIAL MEDIA FIT?
OPPORTUNITIES WITH SOCIAL MEDIA
OPPORTUNITIES WITH SOCIAL MEDIA
OPPORTUNITIES WITH SOCIAL MEDIA
OPPORTUNITIES WITH SOCIAL MEDIA
DISCUSSION   •   What do you want to do with social       media?   •   What scares you or your       organization about so...
AGENDA   •   Social Media Overview & Discussion   •   Part 1: Community Mapping   •   Part 2: Content Mapping   •   Part 3...
COMMUNITYFlickr: efleming
NETWORKFlickr: thefangmonster
CROWDFlickr: SashaW
COMMUNITY ENGAGEMENTFlickr: cambodia4kidsorg
CROWDSOURCINGFlickr: James Cridland & billypalooza
VALUE ADDFlickr: Hamed Saber & jimmcclarty
ELEMENTS OF ENGAGEMENT
TIMEFlickr: joelanman
ACTIONFlickr: juniorvelo
PEOPLEFlickr: rileyroxx
COMMUNITY MAPPING
STEP 1: GROUPS    Questions to ask:    Do different programs or departments connect    with different groups?    Do servic...
STEP 2: GOALS    Questions to ask:    Why does the community continuing needing your    services, programs or work?    Wha...
STEP 3: TOOLS    Questions to ask:    Where does this group already talk or engage    online?    Which tools are most appr...
COMMUNITY MAPPING TEMPLATEGet this template! http://bit.ly/DIYcommunity
DISCUSSION   •   What groups and segments did you       come up with?   •   How did you identify the goals?   •   Did you ...
AGENDA   •   Social Media Overview & Discussion   •   Part 1: Community Mapping   •   Part 2: Content Mapping   •   Part 3...
YOUR STORY   •   Sharing your knowledge and experience with       other volunteers   •   Inspiring your friends & family t...
YOUR TOOLS   •   Phone   •   Computer   •   Software (open source options for most       everything you may need)   •   So...
CONTENT PLANNING
STEP 1: CONTENT    Examples:    Program or service updates/changes    Staff announcements    Jobs    Volunteer opportuniti...
STEP 2: GOALS    Examples:    Increase visibility of the organization    Increase participation    Raise funds    Build le...
STEP 3: OUTLETS    Examples:    Newsletter or mailing    Email newsletter    Twitter    Facebook    LinkedIn    Website   ...
CONTENT PLANNING TEMPLATEGet this template! http://bit.ly/DIYtemplate
DISCUSSION   •   What were some of your content       types?   •   Which channels did you identify?   •   How did you deci...
AGENDA   •   Social Media Overview & Discussion   •   Part 1: Community Mapping   •   Part 2: Content Mapping   •   Part 3...
WHAT’S WORKING?
GOALS + METRICS    •   Start with your        organization/department goals    •   Identify the data that will help tell  ...
GOALS + METRICS    NTEN Example:      Establish NTEN Reputation: NTEN is a trusted      leader for information, resources,...
GOALS + METRICS    NTEN Example:    •   % of Conversation    •   # of outside articles & speaking engagements by NTEN staf...
GOOGLE ANALYTICS
ALERTS
METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics
METRICS: REPORTING   Internal reporting:   •Weekly metrics for various platforms   •Add metrics as you go   •Look at long ...
DISCUSSION   •   What are you tracking now?   •   How do you think reporting could       help in your organization?   •   ...
AGENDA   •   Social Media Overview & Discussion   •   Part 1: Community Mapping   •   Part 2: Content Mapping   •   Part 3...
WHAT’S MY 30 MIN LOOK LIKE?
LISTENING
LISTENING WITH RSS
LISTENING WITH RSS
LISTENING WITH ALERTS
LISTENING WITH TWITTER
LISTENING DASHBOARD
LISTENING DASHBOARD
JOINING
JOINING WITH COMMENTS
JOINING WITH COMMENTS
JOINING WITH SIGNPOSTS
CREATING
CREATING PROFILES
CREATING REAL PROFILES
CREATING ENGAGING PROFILES
CREATING VALUABLE PROFILES
CREATING CONTENT
AGENDA   •   Social Media Overview & Discussion   •   Part 1: Community Mapping   •   Part 2: Content Mapping   •   Part 3...
Tying it to your own practice    Instructions:      1.   Circle up in groups      2.   4-part grid      3.   Lots of quest...
AGENDA   •   Social Media Overview & Discussion   •   Part 1: Community Mapping   •   Part 2: Content Mapping   •   Part 3...
RESOURCES   Templates:   Community Map Template: http://bit.ly/DIYcommunity   Content Map Template: http://bit.ly/DIYtempl...
RESOURCES   http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza   http://amysamplewa...
THANKS!   AmySampleWard.org   NTEN.org   SocialBySocial.com   @AmyRSWard   amy@nten.org   amy@amysampleward.org
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.o...
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RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-bas http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ Social Media in 30 Minutes a Day WORKSHOP

RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for-your-organiza http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to-energize-your-bas http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management-systems-sm http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing-whats-the-diffe http://amysampleward.org/2011/03/07/slacktivism-turning-a-“like”-into-lasting-change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-co http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/

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