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Social Media in Nonprofit Program & Service Delivery

These slides were originally created for a webinar with NTEN on October 26, 2010 - The webinar discussed opportunities for using social media to expand and open up programs in nonprofit organizations. Connect and continue the conversation at http://amysampleward.org

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Social Media in Nonprofit Program & Service Delivery

  1. 1. http://amysampleward.org Amy Sample Ward http://netsquared.org Using Social Media in Program Delivery Amy Sample Ward October 26, 2010
  2. 2. Welcome I’m Amy: a blogger, trainer, and facilitator focused on supporting organizations and local communities to use social media in strengthening networks and making lasting change. I’m also the Community Development Manager, CDI at TechSoup Global. http://amysampleward.org | @amyrsward | amy@amysampleward.org Transparency: I might work for TechSoup Global and was asked to present by NTEN, but I am presenting from a tool agnostic position. Likewise, I invite everyone on this call to join me in recognizing that all organizations face a different set of needs around capacity, funding, and community that impact tool choices. http://amysampleward.org Amy Sample Ward http://netsquared.org
  3. 3. Agenda • Definitions • Opportunities • Best Practice • Questions • Discussion http://amysampleward.org Amy Sample Ward http://netsquared.org
  4. 4. Definitions: Community http://amysampleward.org Amy Sample Ward http://netsquared.org
  5. 5. Definitions: Social Media http://amysampleward.org Amy Sample Ward http://netsquared.org
  6. 6. Definitions: Programs http://amysampleward.org Amy Sample Ward http://netsquared.org
  7. 7. Engagement http://amysampleward.org Amy Sample Ward http://netsquared.org
  8. 8. Opportunities • Volunteers & board members • Education • Accessibility • Scale http://amysampleward.org Amy Sample Ward http://netsquared.org
  9. 9. Volunteers • Recruitment • Knowledge Sharing • Leadership Questions to consider: How do you engage with volunteers now? Does your online community know how they can volunteer with you? http://amysampleward.org Amy Sample Ward http://netsquared.org
  10. 10. Volunteer: Recruitment http://amysampleward.org Amy Sample Ward http://netsquared.org
  11. 11. Volunteer: Knowledge Sharing http://amysampleward.org Amy Sample Ward http://netsquared.org
  12. 12. Volunteer: Leadership Development http://amysampleward.org Amy Sample Ward http://netsquared.org
  13. 13. Educational Programs • Webinars & Videos • Forums & Blogs • Live Chats • Slideshare & Toolkits Questions to consider: What common questions do you receive offline or on the phone? What information is often lost on your website due to length or topic? http://amysampleward.org Amy Sample Ward http://netsquared.org
  14. 14. Education: Video & Webinar http://amysampleward.org Amy Sample Ward http://netsquared.org
  15. 15. Education: Forums & Blogs http://amysampleward.org Amy Sample Ward http://netsquared.org
  16. 16. Education: Live Chats http://amysampleward.org Amy Sample Ward http://netsquared.org
  17. 17. Education: Slideshare & Toolkits http://amysampleward.org Amy Sample Ward http://netsquared.org
  18. 18. Accessibility • Sharing videos, live streaming • Post minutes, notes, information • Public outreach, feedback Questions to consider: Which events, conversations, or other engagements are closed or limited? What content are you already archiving? http://amysampleward.org Amy Sample Ward http://netsquared.org
  19. 19. Access: Video http://amysampleward.org Amy Sample Ward http://netsquared.org
  20. 20. Access: Information http://amysampleward.org Amy Sample Ward http://netsquared.org
  21. 21. Access: Feedback http://amysampleward.org Amy Sample Ward http://netsquared.org
  22. 22. Scaling Programs • Open up resources • Create a toolkit • Distribute messages Questions to consider: Where can social media support replication? Which hubs in the network can change to distribution points? http://amysampleward.org Amy Sample Ward http://netsquared.org
  23. 23. Scale: Share Resources http://amysampleward.org Amy Sample Ward http://netsquared.org
  24. 24. Scale: Create Toolkits http://amysampleward.org Amy Sample Ward http://netsquared.org
  25. 25. Scale: Distribute Messages http://amysampleward.org Amy Sample Ward http://netsquared.org
  26. 26. Best Practice • Goals – sweet spot • Connect – offline • Strategy – sustained engagement Questions to consider: How can social media support our work? Which tools are already integrated in our work and integrated in our community? http://amysampleward.org Amy Sample Ward http://netsquared.org
  27. 27. Goals http://amysampleward.org Amy Sample Ward http://netsquared.org
  28. 28. Connect http://amysampleward.org Amy Sample Ward http://netsquared.org
  29. 29. Strategy http://amysampleward.org Amy Sample Ward http://netsquared.org
  30. 30. 1 Thing to do Today http://amysampleward.org Amy Sample Ward http://netsquared.org
  31. 31. Photo Credits • Slide 4: http://www.flickr.com/photos/comedynose/4230176889/ • Slide 5: http://flickr.com/photos/efleming/237379252/ • Slide 6: http://www.flickr.com/photos/ivanwalsh/3677282034/ • Slide 7: http://www.flickr.com/photos/mwichary/2356663850/ • Slide 8: http://www.flickr.com/photos/opensourceway/4371000464/ • Slide 9: http://www.flickr.com/photos/dahlstroms/3610837909/ • Slide 31: http://www.flickr.com/photos/theknowlesgallery/4536616288/ • Slide 33: http://www.flickr.com/photos/-bast-/349497988/ http://amysampleward.org Amy Sample Ward http://netsquared.org
  32. 32. Questions & Discussion http://amysampleward.org Amy Sample Ward http://netsquared.org
  33. 33. Thanks! I look forward to continuing the conversation with all of you: http://amysampleward.org http://netsquared.org http://techsoupglobal.org @amyrsward @netsquared amy@amysampleward.org http://amysampleward.org Amy Sample Ward http://netsquared.org

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