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Nonprofit Twitter Guide

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Amy Sample Ward
Amy Sample Ward

The document discusses how non-profit organizations can use Twitter. It covers what Twitter is, why non-profits should use it, examples of how some organizations are using it successfully, and advice on getting started. Specific tips included balancing conversations with your own content, being transparent about your organization, and connecting Twitter discussions to your website. Case studies highlighted personalizing content, shining light on issues, and motivating communities. The overall message is that Twitter can help non-profits engage audiences and spread their message when used authentically.

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Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.orgAmy Sample WardNetSquared.org
Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter Road Map: • What is Twitter? • Why use Twitter? • Who’s using Twitter? • How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org
What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org
Why use Twitter? To LISTEN: • Find conversations • Find who’s having the conversations • Find out how you/your organization can contribute • Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website) AmySampleWard.orgAmy Sample WardNetSquared.org
Why use Twitter? To CONVERSE: • Ask questions • Answer others’ questions • Pass on information, links, and ideas • Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? 3 Case Studies The Women’s Museum National Wildlife Federation AmnestyUK AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? What they are doing RIGHT: • Balanced stream • Being real • Motivating the community AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? @TheWomensMuseum Balanced Stream: • link to your website, and link to others’ • talk about campaigns, talk about news, talk about what other people are interested in, too • Ask questions and offer answers • Say “please” and “thank you” always! AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? @TheWomensMuseum Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? @TheWomensMuseum Motivating the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? What they are doing RIGHT: • Amplifying the message • Being real • Connecting the community AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? @NWF Amplifying Message: • Diverse content • Include links • Call to action • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? @NWF Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? @NWF Connecting the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters • Connect it in real-time with your website AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? What they are doing RIGHT: • Personalizing the organization • Being real • Shining light on real issues AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? @AmnestyUK Personalizing the Organization: • Talk like people, not press releases • Include links • Use the tools • Invite the community at large to join you! AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? @AmnestyUK Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
Who’s using Twitter? @AmnestyUK Shining Light on Real Issues: • Integrate with other platforms • Create options specific to tools • Provide all the tools supporters need • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org
How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
Twitter me! Thank you so much! Looking forward to continuing the conversation with you online: • @amyrsward • amysampleward.org • amy@amysampleward.org AmySampleWard.orgAmy Sample WardNetSquared.org

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Nonprofit Twitter Guide

  • 1. Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.orgAmy Sample WardNetSquared.org
  • 2. Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter Road Map: • What is Twitter? • Why use Twitter? • Who’s using Twitter? • How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 3. What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 4. What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 5. Why use Twitter? To LISTEN: • Find conversations • Find who’s having the conversations • Find out how you/your organization can contribute • Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website) AmySampleWard.orgAmy Sample WardNetSquared.org
  • 6. Why use Twitter? To CONVERSE: • Ask questions • Answer others’ questions • Pass on information, links, and ideas • Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work AmySampleWard.orgAmy Sample WardNetSquared.org
  • 7. Who’s using Twitter? 3 Case Studies The Women’s Museum National Wildlife Federation AmnestyUK AmySampleWard.orgAmy Sample WardNetSquared.org
  • 8. Who’s using Twitter? What they are doing RIGHT: • Balanced stream • Being real • Motivating the community AmySampleWard.orgAmy Sample WardNetSquared.org
  • 9. Who’s using Twitter? @TheWomensMuseum Balanced Stream: • link to your website, and link to others’ • talk about campaigns, talk about news, talk about what other people are interested in, too • Ask questions and offer answers • Say “please” and “thank you” always! AmySampleWard.orgAmy Sample WardNetSquared.org
  • 10. Who’s using Twitter? @TheWomensMuseum Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
  • 11. Who’s using Twitter? @TheWomensMuseum Motivating the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters AmySampleWard.orgAmy Sample WardNetSquared.org
  • 12. Who’s using Twitter? What they are doing RIGHT: • Amplifying the message • Being real • Connecting the community AmySampleWard.orgAmy Sample WardNetSquared.org
  • 13. Who’s using Twitter? @NWF Amplifying Message: • Diverse content • Include links • Call to action • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org
  • 14. Who’s using Twitter? @NWF Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
  • 15. Who’s using Twitter? @NWF Connecting the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters • Connect it in real-time with your website AmySampleWard.orgAmy Sample WardNetSquared.org
  • 16. Who’s using Twitter? What they are doing RIGHT: • Personalizing the organization • Being real • Shining light on real issues AmySampleWard.orgAmy Sample WardNetSquared.org
  • 17. Who’s using Twitter? @AmnestyUK Personalizing the Organization: • Talk like people, not press releases • Include links • Use the tools • Invite the community at large to join you! AmySampleWard.orgAmy Sample WardNetSquared.org
  • 18. Who’s using Twitter? @AmnestyUK Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website AmySampleWard.orgAmy Sample WardNetSquared.org
  • 19. Who’s using Twitter? @AmnestyUK Shining Light on Real Issues: • Integrate with other platforms • Create options specific to tools • Provide all the tools supporters need • Recognize participants (and say “thank you”) AmySampleWard.orgAmy Sample WardNetSquared.org
  • 20. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 21. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 22. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org
  • 23. Twitter me! Thank you so much! Looking forward to continuing the conversation with you online: • @amyrsward • amysampleward.org • amy@amysampleward.org AmySampleWard.orgAmy Sample WardNetSquared.org