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Powered by: Using Technology & Social Media To Build Social Justice MovementsPrinciples of Social Media ROI PANALISTS: Amy Sample Ward April Pedersen Claire Diaz-Ortiz PANALISTS: Michael Silberman MODERATOR: Beth Kanter and Lauren Vargas, Roz Lemieux Need Help? Need Help? Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166Press *7 to un-mute phone lines or call ReadyTalk Support at 1-800-843-9166 www.womenwhotech.com www.WomenWhoTech.com

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• For audio, please dial 866.740.1260 • (access code: 3979000) • *6 to mute your line/ *7 to un-mute www.womenwhotech.com www.WomenWhoTech.com

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A little housekeeping:A little housekeeping:• The panel will be recorded and posted to the http://www.womenwhotech.com• A post-webinar survey will open when you close out of the panel, please help us better our programming by completing it.• Phones will be muted. www.womenwhotech.com www.WomenWhoTech.com

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Stay engaged!• Please ask questions and comment by:• Typing in the chat box. We’ll respond via chat or over the phone when appropriate. If it is information to share with the whole audience, we’ll chat it to everyone.• If the is a pause for open Q/A, you can ask a question by un-muting (*7) when there. Remember say your name first and to re-mute by pushing *6 when you’re done.• Click on the ‘Raise Hand’ to ask a question during an open Q/A period. www.WomenWhoTech.com

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Today’s Panel Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com

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Next up: Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com

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How Big Is Yours?How 665,000 People SavedMediterranean FisheriesGREENPEACE CAMPAIGNCASE STUDY www.WomenWhoTech.com

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www.WomenWhoTech.com

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1. Create strong campaign story to work acrosschannels, mediums, audiences www.WomenWhoTech.com

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2. Give everyone a fish! Mobile app (game?) encouragesengagement, growth, action. ‘I learned how big mine is. Click here to learn how big yours is.” www.WomenWhoTech.com

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3. Build media, momentum with edgy video. Sex sells. And saves fish. But views didn’t convert to action. www.WomenWhoTech.com

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4. Consistent, informed pressureon legislators: monitor fish markets 2,000+ citizens calling Ministry put undersized fish issue on agenda. Web page inviting people to send a fax. www.WomenWhoTech.com

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5. Rest, monitor progress, remind. www.WomenWhoTech.com

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Success! 500,000+ informed citizens taking action www.WomenWhoTech.com

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MORE!Read complete case studyWatch campaigners discuss http://act.gp/HBIYcase www.WomenWhoTech.com

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New technologies allow people to increasingly leadefforts for change.Change-making is shifting fromN G O -LE D P E O P L E -L E D www.WomenWhoTech.com

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Why does this matter for Greenpeace?more empoweredsupporters bigger wins more money retention www.WomenWhoTech.com

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17 Mill www.WomenWhoTech.com

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BEFORE“Greenpeace won.”AFTER“I won with Greenpeace.” www.WomenWhoTech.com

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Innovations in people-poweredcampaigning and digital mobilisation fromaround the world.Signup for dispatches:MobilisationLab.orgJoin campaigners from 350.org,ActionAid, Oxfam, Red Cross,Save the Children and otherleading organisations.@MobilisationLab www.WomenWhoTech.com

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Next up: Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com

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#Functionality www.WomenWhoTech.com

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#Transparency www.WomenWhoTech.com

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#Connection www.WomenWhoTech.com

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Next up: Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com

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Know Your “Theory of Change” & Tell a Story www.WomenWhoTech.com

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Create a Call to Action& Organize a Base of Support 33 www.WomenWhoTech.com

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Build Relationships through Engagement 34 www.WomenWhoTech.com

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Know your Supporters& Empower Them 35 www.WomenWhoTech.com

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Target & Amplify your Message 36 www.WomenWhoTech.com

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Reward your Supporters 37 www.WomenWhoTech.com

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Measure your Progress 38www.WomenWhoTech.com

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Iterate, Hone, Experiment & Repeat 39 www.WomenWhoTech.com

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Questions? Amy Sample Ward April Pedersen NTEN Salsa Labs @amyrsward @aprilinaction Michael Silberman Claire Diaz-Ortiz Greenpeace Twitter @silbatron @claired www.WomenWhoTech.com