What's new on legacy social media platforms
•Download as PPTX, PDF•
0 likes•384 views
Facebook, Twitter, Pinterest & Gmail - what's the latest changes to these platforms? I detail what the latest changes are to these old-school platforms.
Recommended
More Related Content
What's hot
What's hot (18)
Similar to What's new on legacy social media platforms
Similar to What's new on legacy social media platforms (20)
More from Amy Vernon
More from Amy Vernon (20)
Recently uploaded
Recently uploaded (20)
What's new on legacy social media platforms
- 1. •Prof. Amy Vernon •Spring 2016 What’s new on old platforms AMY VERNON VP, COMMUNITY RIVETZ CORP.
- 2. • Community for Rivetz Corp., a cybersecurity blockchain company • 20 years in newspaper newsrooms • Miami Herald staff Pulitzer, 1992 •Top female submitter of all time to Digg.com • 15th most influential woman in tech onTwitter (Business Insider/Peer Index) •Mommy, wife & Siberian Husky owner Photo courtesy of Social Media Week
- 4. Facebook
- 5. A little history Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. With lawsuits from the Winkelvoss twins Predecessor: Facemash in 2003 when Zuckerberg was a sophomore. A kind of Hot or Not. Created Facebook the next year, a way to create an online college Facebook. Originally only open to Harvard students. Then only to college students. Then to anyone with an alumni email address. Then everyone.
- 6. Fake News
- 7. Fake News
- 8. No more “Like this for …”
- 10. Local News
- 11. No more Trending Topics
- 13. Ad bans
- 14. Zzzzzzzzz
- 15. Groups are the (latest) new hotness
- 19. Twitter
- 20. Founders: Jack Dorsey, Noah Glass, Biz Stone, Evan Williams Basically founded as a way to send group SMS. Name: Twttr was 5 letters because that was the length of SMS shortcodes and Twitter.com domain was taken. Length of tweets: 140 characters to ensure fitting in SMS length, which was 160 characters (140+ 20 for phone number, etc) The SMS integration is what makes it work so well in countries where there’s Internet restrictions (i.e., you can tweet via SMS) A little history
- 21. 280 Characters Tweet/editing by Caitlin Kelly
- 22. Buh-bye .@
- 25. Ad transparency
- 26. Video timestamps
- 27. Threading
- 28. CTA Buttons in DMs
- 29. Share and Save
- 30. Pinterest • Founded in March 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp • Was a closed beta, staying invitation-only until August 2012. • Silbermann personally wrote to the site's first 5,000 users offering his personal phone number. • Hitwise data said it became one of the 10 largest social network services, December 2011. • In January 2012, it drove more referral traffic to retailers than LinkedIn, YouTube, and Google+ combined.
- 31. Visual Search
- 32. Lens
- 33. Accessibility for visual impairment
- 34. Organization
- 36. Following tab
- 37. Pinterest IRL
- 38. Gmail • Launched April 1, 2004 • Started being worked on in 2001 – Yahoo! and Hotmail already had web- based email, but they were slow • Google’s internal email volume showed the need for a robust search function • Beta was invite-only. Became very exclusive and was regarded as one of the best marketing decisions ever made. But it was because they didn’t have the processing capacity for more than a limited rollout with slow growth • Stayed in “beta” until 2009
- 39. Gmail: Snooze
Editor's Notes
- There’s a TON of new things that Facebook has launched in the past year. But because we’re focusing on ”legacy” platforms, we’re going to just look at core Facebook (i.e., not Messenger), and mostly things that affect publishers and marketers – not going to get into Marketplace, Messenger bots, or the dating app.
- You may have heard a little something about Fake News on FB. Various things have been done: People who manage large pages must be verified.
- Political ads are labeled, and you can see who paid for the ad, its performance, and their previous ads, even if they never showed up in your news feed or you’re not following that politician.
- They were really annoying – those “vote on which picture” “like for X, love for Y” or “share if you want to win a prize” posts. Now not only are they not rewarded, a page can actually get dinged in the algo if it tries to use them.
- You may have noticed a little “I” in the bottom right corner of many Facebook posts from news sources. Click on it and you find out more about the source, and can find other stories they’ve shared.
- App-only. You can find out the local news, from local news sources, in six cities right now: New Orleans, La.; Little Rock, Ark.; Billings, Mont.; Peoria, Ill.; Olympia, Wash.; and Binghamton, N.Y.
- Just announced yesterday. Buh-bye. Funny thing: It was one of the new things when I last did this presentation two years ago. Go figure.
- Has been in beta for a while, began spreading out to more publications recently.
- Pages that continually offer up fake news will lose the ability to purchase ads Also, any ads relating to cryptocurrency or ICOs are banned – along with most blockchain ads, though that’s a bit less clear.
- Snooze gives you the option to temporarily unfollow a person, Page or group for 30 days.
- Lots of new tools, not just the simple badges and ability to schedule posts
- Automatically fills in the new members’ names, to make it easier for group admins to get them all
- You don’t have to go to the person’s profile page to figure out who they are and what they’re about. You can even see how long they’ve been around.
- The folks you know you can rely on, you can pre-approve all their posts. This is great for community members who have proven themselves to be of great help.
- You now have 280 characters to harass people with on Twitter. And the handles of the people you’re sending it to don’t count in the number of characters.
- Twitter went back to its roots and removed the need to use the . before the @ symbol in tweets. Everyone can see the tweets
- Speaking of harassment, they’ve allowed you to mute people without blocking them. You can follow a person you have muted, and they can still send you DMs. They won’t know they’re muted. You also can mute topics, emoji, keywords, and hashtags.
- There are a lot more reasons you can cite for reporting people. Violence of many types falls under unacceptable behavior.
- Like on FB, you can see how ads perform, other ads by the same advertiser, and political ads have to have heavy disclosure.
- You can tweet a video directly to the spot you want to share with people, so they don’t have to skip through a video to the spot you tell people to go to.
- You can write an entire thread now before sending it, by hitting the + key at the bottom right.
- You can have people participate in polls or other activities, and then invite them to tweet them out and share with others.
- Easy way to share Tweets with other people – in-app and out. And bookmarks is a good alternative to “Likes,” as you might like a tweet as a signal to the person who wrote it or shared it, but not need to refer back to it some other time. With bookmarks, you can save them to read later, or to go back to at a later date, without having to wade through everything you liked.
- 70 percent more users use visual search. Also works from the Pinterest save button, and you don’t even need a Pinterest account to use it in Chrome.
- Take a picture of someone/something, look for similar things on Pinterest.
- Better screen reader support makes signing up, browsing and saving easier and more usable. Color contrast sensitivity improvements make our color palettes more readable and easier on the eyes. This is especially helpful for Pinners with sensitivities to bright colors and those who have low vision.
- You can organize your boards, pins and sections in all sorts of ways now. Your profile has multiple options for how it can be sorted. This can be valuable when you curate a lot of boards and followers who come to check it out.
- You can now have sections on your boards, and even reorder the sections.
- A place where you can see what people you follow are pinning. A different/better way than the old morass that just threw it all out there.
- Nordstrom has codes like this throughout their store. You’ll also start seeing Pincodes on products from Kraft Heinz (just imagine the recipes you’ll turn up!), in select Home Depot stores, from auto companies like Kia’s exhibit in the LA Auto Show and throughout the December issue of REAL SIMPLE, with more places and products coming soon.
- Snooze (as well as archive, delete or respond from the inbox) – if you’re big on marking emails as “unread” so you get back to them, but you never get back to the, this will be a life-saver.
- Confidential mode, which enables you to cause the email to expire from all inboxes AND will render the recipient unable to forward, copy/paste/download or print the email. Can still screenshot, of course, but this is about as difficult as they can make it. You can even require a passcode to open it.
- Google’s AI is worse than your mom, “Don’t you want to reply to this email you received three days ago?”