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Qui est le Geek Marocain, que fait-il ? Ignite GeekFtour 2012

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Qui est le Geek Marocain ? Que fait il ? Comment les internautes marocains se connectent ?

En approchant sa manière d'exister sur le net, on comprend aussi pourquoi il est l'avenir de notre pays.

Published in: Business
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Qui est le Geek Marocain, que fait-il ? Ignite GeekFtour 2012

  1. 1. Qui est ce Morrocan Geek ?
  2. 2. Qui est-il ? Le plus souvent :• 15 - 24 ans• Utilise internet/mobile 2,2 fois plus que la télé• Passe 1,7 fois PLUS DE TEMPS sur internet/mobile que devant la télé• Répond à la question : « Quelle est ta nouvelle résolution pour 2012 » ☞ 1920x1080Different sources 2010
  3. 3. Qui est-il ? Sa génération• 92% ont un Portable• 35% ont un portable avec accès internet• 41% ont un accès internet mobile Google insights 2011
  4. 4. Qui est-il ? Sa génération• Passe 17,22 heures sur Internet/semaine• 80% d’entre eux se connectent CHAQUE JOUR sur internet Ca ! C’était en 2010 Google insights 2011
  5. 5. EN 2012 !!!• +300 % de portables avec accès internet sur population générale• Il se réveille à 10 h (Heure du pic de connections sur GMAIL)• Saturday Night fever ? No, c’est c’est juste le pic de connections de la semaine ANRT Chiffres Juin 2012
  6. 6. Est plus Smart que les CM et l’EDGE RANK MOINS 30% d’interactions avec les Marques sur 6 mois Hors Ad Campaign, Etude interne réalisée depuis Février 2012 sur 5 marques avec max fans au Maroc
  7. 7. Ses parents croient qu’il European Psychiatry Magazine
  8. 8. Il est partout :
  9. 9. Parmi les ressortissants Marocains sur internet Il visite souvent ce Top 5 des sites au Maroc 1. Google 2. Facebook 3. Youtube 4. Windows Live 5. HespressNombre agg. Alexa, Google, Comscore.
  10. 10. Il raconte à son ami Français • Hespress,a dépassé en nombre de visiteurs le site du journal LeMonde.fr (Mars 2011 : Pic 1 million de VU/jour) • Qu’un Marocain est directeur chez Twitter* * Othman Laraki
  11. 11. Ses parent croient qu’il perd son temps sur le netSes parents ne savent pas que les offresd’emploi des métiers Geeks explosent1. iPhone/Android mobile developers2. Cloud specialists3. Dataminers
  12. 12. Les journalistes croient queLe Mot le plus recherché par les Geeks etinternautes Marocains est ? Google Search. I. 2008
  13. 13. Les journalistes croient queOh WAIT Google Search. I. 2008
  14. 14. Les journalistes croient queGoogle Search. I. 2008
  15. 15. Les journalistes croient queAlors qu’en réalité : (classement des mots les plusrecherchés au Maroc en Fr) 1. Facebook 2. Youtube 3. Maroc 4. Jeux 5. MP3 6. Google 7. Clavier 8. Télécharger 9. Clavier arabe Google Search. I. 3 dernires mois
  16. 16. Et que se passerait-il si on MULTIPLIAIT le nombre des Moroccan Geeks ?10% de + de connectés au Haut débit ? =1,3 point de croissance économique en plus Banque Mondiale, 2009, IC4D
  17. 17. Même la pluie neramène pas 1,3 de PIB PLZ

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