The dynamics of the Internet market in Moldova and the main trends of online advertising for the next few years.

1. MOLDOVA @ market dynamics
Digital Day
28th of February 2017
Dorel Samoila
Vivaki CCO
Sergiu Cocieru
Vivaki Digital Head
By &

2. Moldova – how many of us are connected?
Source: gemiusAudience 2013-2016, Statistica.md, TA 15+
+6% vs. 2015
71% of people 15+ are using internet
at least once a month

3. How do we stand compared to other countries?
Source: #gemiusAudience Decembrie 2016
Better than RO and UKR
Moldova is close to top of the countries by internet penetration in EU

4. Moldova – Daily internet users
Source: gemiusAudience 2013-2016, Statistica.md, TA 15+
62% users are connected daily
+13% increase compared to 2013

5. Moldova – Mobile VS Desktop
2013 2014 2015 2016 2017 f*
Source: gemiusAudience 2013-2016, Statistica.md, TA 15+
x 1,67Increase of mobile traffic in
last 4 years

6. Moldova – Social Networks penetration
2013 2014 2015 2016 2017 f*
1 185 000 760 000 270 000 147 000
Source: gemiusAudience 2013-2016, facebook.com, sales.mail.ru, statistica.md
Persons who access
social networks
More targeting
Opportunities for your online advertising campaigns

7. Moldova – Movies/ Video/Games
2013 2014 2015 2016 2017 f*
Source: gemiusAudience 2013-2016, Statistica.md, TA 15+
Video content
People are getting used to watch their video content
online and not on TV

8. Moldova – Internet Banking & Shop Online
2013 2014 2015 2016 2017 f*
Source: gemiusAudience 2013-2016, Statistica.md, TA 15+
Internet Banking
Shop online
Performance campaigns
Is where we will move on – better targeting become important, build
right message, remarketing, “UX first” build websites, etc.

9. Moldova – Mobile & Cross platform targeting
Mobile Targeting
Ad Platforms Sites
+
Cross platform targeting
Performance campaigns
Requires more targeting opportunities and Cross platform targeting is
one of them, but not everyone offers it.

10. others
72% 40% 23% 23% 11% 14%
Moldova – Sales Houses RCH Internet
Source: gemiusAudience 09-2016, TA 15+
Media Contact – 72% potential coverage
Not because this is their
conference ))))))

11. Moldova – Internet Ad market volume
Source: info offered by sales houses, billings after discounts
+22%The growth on online AD market in 2016

12. Moldova – Who earns money on our market?
Source: info offered by sales houses
33%Share of Google in Moldavian online Ad Market
Numbers & MediaContact
Leaders among local publishers

13. 13
0,75 € 0,95 € 1,25 € 1,77 € 2.8 € 3.3 € 3.8 €
4.9 €
5.5 € 5.7 € 5.5 €
5.2 € 4.8 € 4.1 €
2.1 € 2.5 € 2.5 € 2.0 €
1.3 € 1.2 € 1.2 €1.1 € 0.9 € 0.9 € 0.8 €
0.6 € 0.6 € 0.6 €
13.0 € 13.7 € 14.8 € 14.5 € 11.9 € 11.4 € 11.4 €
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2011 2012 2013 2014 2015 2016 2017 f*
TV Radio Press OOH Digital
Source: Association of Advertising Agencies of Moldova 2016. Advertising market billings include TV, Internet, OOH, Radio & Press. Budgets exclude discounts and commissions.
Moldova – Ad market structure by media (in MM €)
Online market
The only media channel to show growth in 2016 and 2017
+350% growth
Since 2011, when we started to estimate the online ad market

14. Welcome to
tomorrow!
Q&A