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Anak Muda Indonesia 
dan TrenVideo
#Apa yang membuat anak muda 
senang men-share sesuatu?
Mereka senang 
dengan 
sesuatu yang 
membuat 
dirinya terlihat
Mereka senang 
dengan 
sesuatu yang 
membuat 
dirinya terlihat 
KEREN
Mereka senang 
dengan 
sesuatu yang 
membuat 
dirinya terlihat 
KEREN 
BERBEDA
Mereka senang 
dengan 
sesuatu yang 
membuat 
dirinya terlihat 
KEREN 
BERBEDA 
UNIK
#Bagaimana cara mereka 
mengekspresikannya?
VIDEO
Video membuat 
mereka berbeda 
dan unik
Tidak semua orang 
bisa dengan mudah 
mengedit video
Tidak semua orang 
bisa dengan mudah 
mengedit video Itu yang membuat 
mereka beda dari 
yang lain
Platform video 
yang paling 
sering 
digunakan 
untuk VLOG
Platform video 
berdurasi 6 detik, 
mudah diunggah 
melalui 
smartphone
Tren video 
berdurasi 15 
detik, lebih sering 
digunakan untuk 
sitcom
Vine dan Instagram 
telah menjadi platform video 
yang sering digunakan di 
Indonesia.
Instagram video mulai 
menjadi tren di kalangan 
anak muda Indonesia.
Tren bikin video menjadi 
cara yang paling expresif 
dikalangan anak muda saat 
ini.
#Apakah brand memanfaatkan 
momentum ini?
Tentu saja
#Namun apakah caranya sudah 
benar?
Tertarik untuk mengetahui apa yang harus dilakukan 
brand terhadap tren video ini?
Tertarik untuk mengetahui apa yang harus dilakukan 
brand terhadap tren video ini? 
Kontak saya di 
andikadewanto@gmail.com 
Andika Dewo 
empathic.MARKETING 
Head of Digital Marketing

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