Latest presentation from empathic.MARKETING by Andika Dewanto To download this presentation, please go to http://empathic.marketing or email to andikadewanto@gmail.com

1. A Marketing Guide For
Airlines in Indonesia
A Reference For The Rest Of Us
Online Influencers:

2. influencers for online
marketing
Different airlines need
different types of

3. Online marketing is
about leveraging
the power of influencers,
not what you put out there
yourself

4. is effective as
a trust building tool,
not so much as
an inspirational-tool
Owned-media

5. Different types
of online
influencers

6. Different types
of online
influencers
Find the one you need for
your brand

7. The Guy
Everyone knows
Well known public figures, celebrated for
their achievement in fields
not related to travel i.e., athletes, actors, etc.
example:
Messi
KobeBryant

8. safebet,yourbosswon’t
getangryatyou
forusingafamousperson
fanswillhelp
organicspread
ofads
expensive
ifbrandambassador
doessomethingbad,youlose
+
+
-
-

9. Useitwhen
youhaveplentyofmoney
you’rejustgetting
intoanewmarket
anddon’thave
grassrootconnections
you’reexpandingtoseveral
marketsatonce.

10. The Guy
The Cool People Know
People with significant followers on one or two
social media channels.
They’re authentic, they have local context.
They have severals thousand followers
They have no influence outside of their domain
example:
Boy
hardiyanto
ernanda
Putra

11. -
createcontextual,
emotionalrelevancy
foryourbrand
relativelycheap hardestto
trackimpact
hardesttoidentifycorrectly
+
+
-
noneedtopayformedia,
theyarethemedia+
veryspecificusagescenarios,
can’tbeported
toothermarkets-

12. Useitwhen
you’refocused
onaspecificmarket
youhaveotherpiecesof
yourmarketing
puzzleinplace

13. The Guy You’ll Find
When You’re Doing
Research
People with a track-record as a traveller, Has significant followers
across different media (book, blog, covered in news).
Cover their travel experience in-depth.
Source of reference for travels tips
example:
DuaRansel
Trinity

14. bestwaytobuildtrust
=>they’reconsidered
asareliablesource
ofinformation
established
relevant
audience
easierto
trackimpact
willbebrutallyhonest
ifyousuck
(they’llsayyousuck,becausetheircredibility
dependsonit)
+
+
-
easiertoidentify+
+

15. Useitwhen
Youneedtobuildthe1ststep
whenstarting
tobuildinfluencestrategy
you’restarting
tofocusonaspecificmarket
youneedtore-establish
trust
(safetyinairlineindustry,
customerexperience,
safetyindestination)

16. It’s not about doing one BIG
incredible thing

17. It’s not about doing one BIG
incredible thing
It’s about doing many
small things incredibly well

18. Interested in
getting more
details about
the influencers?

19. Get in
touch
with
us
http://empathic.marketing
hello@empathic.marketing