Late

1. The Shift:
From PC
to Mobile

2. From
PC
to
Mobile

3. 95,867,646
Smartphone
users
in Indonesia

4. 95%
Smartphone users
use their phones
for search

5. 1 hour people
spend time online
via desktop/laptop
more than 2 hours
using mobile

6. 57%
Smartphone users
have made
a purchase
from their phone

7. Online
Shopping
Sites
Think of this as
an opportunity
to establish
m-commerce

8. Mobile
Commerce
An app
can be downloaded
through mobile

9. What really happens

10. Smartphone behaviour in
online purchase
61%
Start
on
smart
phone
61%
Continue on
a PC/Laptop

11. Offline Shopper
Behaviour
smartphone
shopper spend
15 hours
per week conducting
research
when they buy
they are
5x
more likely to do
an in-store purchase
4 in 5
searches leads to an
offline purchase

12. Most consumers
still prefer
offline purchase

13. Behaviour in consumer
purchase journey

14. need
recognition
Search
ask his friend and family
Evaluation
of alternatives
purchase post-purchase
it happen on mobile
via social media
browse through
their smartphone
or join in forum
online purchase happen
in desktop while offline go
to the store
Sharing happens
on mobile via social media
or face to face

15. Do you understand
your own customers?

16. Interested to get more
insight about customers?

17. Get in
touch
with
us http://empathic.marketing
hello@empathic.marketing