Moziki aims to disrupt the antiquated diamond trading industry through an online auction platform called IDEA. Buyers can view and bid on rough diamonds from their smart phones or computers, having the diamonds shipped directly. Moziki would set up outposts near mines to scan and list diamonds for auction. Buyers would be charged membership and transaction fees, while miners would receive most payment up front. Moziki seeks founders with experience in mining, trading, and technology to build credibility and successfully launch the new platform. The goal is to provide a cheaper, safer, and more efficient process than traditional trading centers.

1. Moziki !
Business Highlights
!
The purpose of this document is for the solicitation for the right business founder who’s
positive reputation is immersed in one of the top diamond world trade centers.!
!
!
Business Overview!
!
Moziki sets out to deploy a technology-based trading system to significantly evolve the
antiquated diamond trading industry. The diamond trade has gone unchanged since its
inception in the 1800’s. Using specialized equipment and technology, the company will setup
outposts near outlying diamond mining areas and conduct realtime online auctions/transactions
with its network of registered buyers around the world. !
!
!
Transaction Detail!
!
Moziki sets out to patent its developing technology named IDEA (Interactive Diamond Electronic
Auction). The technology enables the buyer to make a virtual purchase from anywhere in the
world with their smart phone and/or desktop application just as if they were standing at the mine
themselves. The buyer has the option to either use a 3D printer to replicate the rough diamond
or use their finger (or curser) and view a 3D image from every angle on their smart phone or
desktop. A colorimeter will provide the carat, color and the cut options. An onsite registered
gemologist will scale the clarity. To overcome any perceived risk by the buyer, every purchase is
instant money back guaranteed!
!
The miner brings in their rough diamond(s) to Moziki’s outpost. The diamond is scanned, scored
and uploaded for the network of buyers through three types of transaction scenarios: (i) some
diamonds will be sold at a set prize to the first buyer. Other diamonds are (ii) auctioned off to the
highest bidder within a set window of time. The third (iii) transactions are where Moziki acts as a
virtual buyer office (VBO) for a specific diamond trading company. Once a buyer clicks the “buy”
button, the buyer’s money is electronically transferred to an escrow account and the diamond is
FedEx’d overnight. Moziki money-back guarantees the purchase to the buyer. If the buyer is not
satisfied upon receipt of the diamond, it is returned and resold in an upcoming auction. Upon the
buyer’s purchase, the seller (the miner) immediately receives 80% of their money, which is
fronted by Moziki. The final 20% is released once the buyer receives the diamond and has not
exercised the money-back guarantee option via the website.!
!
The buyers will be charged a nominal one-time fee plus a monthly fee to become a member of
IDEA. If a buyer desires Moziki to be their VBO, there will be a required volume of monthly
diamond transactions.!
!
!
Opportunity!
!
The typical markup for rough diamonds between miner and a diamond world trade center such
as Antwerp, Tel Aviv, New York and Dubai is about 30 percent. By buying direct from the mines,
Moziki can offer a 5% to 10% transaction fee and save buyers thousands if not millions of
dollars over time. !
!
v1.1

2. Moziki !
Business Highlights
By Moziki representing hundreds, maybe thousands of buyers, the company will quickly gain the
reputation among the miners as a reliable, trusted and efficient way to sell their diamonds. This
gives the company considerable advantage amongst the miners. It increases the potential to
receive the rarest diamonds that might come along.!
!
Moziki lowers the transaction costs for buyers. With IDEA, a virtual trading platform, the buyer
no longer has the monetarily and time costs of sending agents to the diamond mines.!
!
Moziki eliminates the safety challenges of traveling in lesser developed countries while carrying
cash and/or diamonds in un-policed rural areas. !
!
!
Risks!
!
The highest risk is signing up buyers. The auction site will have to developed and be able to
demonstrate prior to signing up buyers. !
!
Depending on Moziki’s level of success, it is likely others will try and setup similar operations
and compete. It is not yet know how much value a patent will be to eliminate competitors. !
!
!
Growth Strategy!
!
Moziki believes the traditional trade community will be slow to adopt this technology. It is
believed the younger generation of buyers in emerging markets such as Latin America, China,
India and Dubia will be first-adaptors. As the system catches on it is believed the more
established traditional buyers will begin to adapt. !
!
The strategy is to sign up a base of buyers as their VBO as a way to cover the operating costs
of an outpost. As Moziki signs up more buyers it will open more outposts to match demand. The
idea is that the other two type of transactions contribute straight towards profit.!
!
!
Steps to Launch!
!
The following are the steps to launch solution product:!
1. Find the right team partners (see below).!
2. Build website and set up the equipment to demonstrate IDEA.!
3. Patent the technology.!
4. Sign a MOU with 100+ buyers.!
5. Set up first outpost.!
6. Secure buyers and begin trading.!
!
!
Team Building!
!
Moziki first sets out to build a founder team that has the ability to execute on this business
disruption endeavor. The goal is to build a team to establish creditability within the mining
community, the rough-diamond trading community and depth of technology acumen. !
v1.1

3. Moziki !
Business Highlights
!
Mining Community: Andjelo Mwembya and Pascal Luky-Guyle are second-generation families
of the rough-diamond mining community of central Africa. Their family and business
relationships provide a foundation of trust within the rough-diamond mining community.!
!
Rough-Diamond Trading Community: Moziki seeks out to find fellow founder(s) with a
long standing reputation within the diamond trade community so that their involvement
instantly established credibility as Moziki sets out to create a network of auction buyers. !
!
Technology Partner: Moziki is currently exploring technology programmers and/or partners that
have the ability to develop the website and technology.!
!
!
Exist Strategy:!
!
The goal is to provide regular and reoccurring dividends to its founders. It is probable a large
company in the diamond trade may offer to purchase. It is not a current desire to engage in a
IPO unless Moziki needs a large influx of capital to expand outposts as a way to stage off
competitors. !
v1.1