Monetize Your Online Presence: A Deep Dive into Affiliate Marketing
Antavo Loyalty The Big Social Media Conference in Manchester July 2015
1. HOW TO RUN FUN LOYALTY PROGRAMS TO ENGAGE CUSTOMERS?AN
HEAD OF SALES
ANTAVO CONTEST & LOYALTY SOFTWARE
HOW TO RUN FUN LOYALT PROGRAMS
TO ENGAGE YOUR CUSTOMERS?
brought to you by: Andy Nemes
head of sales @Antavo loyalty & contest software
presents:
2. “84% of people trust word
of mouth
recommendations.” –
Javier Buron, via Nielsen.
“The WOW effect is the
most important in
customer lifecycle
marketing.” - Alasdair
McWilliam
“Sell More on
Social Media by
Selling Less.“ -
Sam Flynn
“Social referrals
now outnumber
search at 79%
coming through
Facebook.“ –
Mari Smith
8. 1. THE WOW EFFECT & REWARDS
13%
20%
12%
34%
10%
11%
REWARDS
EXCLUSIVE-
NESS
PERSONALIZATION
CUSTOMER SUPPORT
FAMILIARITY
OTHER
Source: e-marketer
9. 2. SOCIAL PROOF
CONVERSION RATES
Recommendation Newspaper ad
400%
Online Reviews and
Recommendations
Social Media Ad
320%
CUSTOMERS WANT SOCIAL RECOMMENDATIONS AND WORD OF MOUTH
Source: Deloitte
12. BUILD LOYALTY NOT REPEAT PURCHASE
OLD-FASHIONED LOYALTY PROGRAMMES
‘Spend a dollar earn a point’
Single interaction
ENGAGEMENT TYPE LOYALTY PROGRAMMES
‘Point-based actions & rewards’
Multiple interactions
13. ACTIONS YOU CAN
INCENTIVIZE IN A
LOYALTY PROGRAM
PERSONAL
INFORMATION
WEBSITE WEBSHOP SOCIAL EMAIL
• visiting a subpage
• visiting a website
• downloading an e-book/file
• signing up
• writing a product review
• playing treasure hunt
• making a purchase
• leaving a product review
• referring a friend
• creating a wish list
• rating a product
• uploading a photo
• reaching a certain basket size
• paying via preferred payment
• watching a video
• following on Twitter
• commenting
• connecting social profiles
• sharing a video
• sharing a product page
• bring in traffic from social
• sign-ups
• open a newsletter
• click-through in a
newsletter
• preferences
• geographic data
• demographic data
14. FORGET TRADITIONAL SPEND A DOLLAR,
EARN A POINT LOYALTY PROGRAMS
TRADITIONAL LOYALTY PROGRAMS ENGAGEMENT TYPE OF LOYALTY
PROGRAMS
Reward purchases only
Reward all kinds of customer actions which
leads to purchases
Pushy Non-salesy, fun
No influencer identification Detailed customer profiles
16. CUSTOMER
ACTION
John watched 3 different product videos
about a new carnitine, and he checked the
product’s subpage to see the details of home
delivery.
BUSINESS VALUE: Product and delivery awareness.
CUSTOMER
REWARD
He earned 300 points.
WATCHING VIDEOS, WEBSITE PAGES
18. CUSTOMER
ACTION
Janerre purchased an educational toy set
for her 3 year-old baby. She then left an
approved product review, which she also
shared on Facebook.
BUSINESS VALUE: High-quality product review and viral social spread in your customers’ micro-community.
CUSTOMER
REWARD
She earned 150 points for the purchase 200
for the product review and an additional 150
points for the share of the product review.
INCENTIVIZE ACTIONS WHICH LEADS TO PURCHASES
20. CUSTOMER
ACTION
Ana knew that an awesome furniture would
be loved by some of her friends, so she
decided to share it on Facebook.
BUSINESS VALUE: Highly relevant traffic from social networks.
CUSTOMER
REWARD
After 10 of her friends clicked on the link, Ana
collected 100 loyalty points and lots of nice
feedback from her friends.
BRING IN TRAFFIC FROM SOCIAL
