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Advertising vs. PR vs. Marketing
PR  is… ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This matters because… … ,[object Object]
Journalism PR ,[object Object],[object Object],&
Journalists   ,[object Object],[object Object],[object Object],[object Object]
PR  Professionals ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Example:
 
Red Bull: an Awesome Example of Integrated Marketing Communication
[object Object],[object Object],[object Object]
>> IMC ,[object Object]
Parts of  IMC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Benefits  to IMC? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technology changes communication everyday.
Share & Engage
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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