Unchained At Last - Spring 2016
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Probono Integrated Marketing Recommendation
![UNCHAINED
at last
Unchained Brief History
MISSION
to “[help] women and girls leave or avoid
arranged/forced marriages” by providing
pro-bono legal, social and psychological
services.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Unchained At Last - Spring 2016
- 1. UNCHAINED at last Communication Recommendation Andrea Kwamya Vasso Patrikiou Thomas Drew
- 2. UNCHAINED at last Unchained Brief History MISSION to “[help] women and girls leave or avoid arranged/forced marriages” by providing pro-bono legal, social and psychological services.
- 3. UNCHAINED at last Ground Research Interview “I’m of the belief that those who want to see change will be part of that change. I always [ran for] positions of clubs that I thought had greater potential… willing to put in extra hours for something that I believe in.” -Andrew A. Carnegie Mellon MBA Graduate At Jews United for Justice, “we try to offer different levels of engagement.” “Younger people recognize their roles…and want to leverage their privilege to fight in solidarity.” -Anya van Wagtendonk, Communications Department
- 4. UNCHAINED at last Objective Introduce 20 or more Unchained Clubs in the US by 2017 starting with New York and New Jersey w/ $1000 budget. Target Audience Male and Female Students Age: 16-24 Interests: Humans Rights, Feminism, Social Justice Planning SMART GOAL
- 5. UNCHAINED at last Social Media Facebook Campaign
- 6. UNCHAINED at last Social Media Facebook Campaign
- 7. UNCHAINED at last Social Media Facebook Campaign STOP FORCED MARRIAGE Give her HOPE #UNCHAINEDCLUB
- 8. UNCHAINED at last Video Promo “Make a Change With Unchained at Last”
- 9. UNCHAINED at last Logistics Social Media Campaign Costs ChallengesCosts Challenges Suggested $300 on FB Adverts Choosing daily vs lifetime Finding the target Allocating actors/videographer Price to film: negotiable Timeline
- 10. UNCHAINED at last Charity Fundraiser Annual Benefit Dance-A-Thon & Silent Auction New volunteers Can involve local, schools, colleges, businesses, and general community Lasts 4-24 hours Auctions can lead to sponsorship Annual events create regularityCost Flexible
- 11. UNCHAINED at last Logistics Annual Benefit Costs ChallengesCosts Challenges DJ $200- $1000/ 4 hours Finding a venue Fundraising/planning Getting sponsorships Venue space: varies Timeline