Presentazione di Tommaso Sorchiotti

1. Best of the Best
Why consumers can be increasingly confident they are getting the best
price and the best product.

2. More for Less
People want to experience more, even when they have less to spend.

3. Personalization
The attitudine to choose an unique product in relationship to user
identity and personality.

4. The F-factor
How Friends, Fans & Followers influence consumers’ purchasing
decisions in ever-more sophisticated ways: discovery, rated, feedback,