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Origin Creatives
The Process
Mikee Cubio
Anfernae Ty
Kohleen Yvonne Chong
Andrea May So
Origin Creatives
Definition
•Problem
•To make a logo for our client’s design
agency
•The logo must be modern, futuristic and
cutting-edge
Definition
• Objectives
• The client is Mr. Gregg Lloren, owner of a design agency
• Target audience: People from the upper class of the
society all over the world
• Design solution: A logo to represent his design agency
• The design will be used globally.
• The design solution is required in order to launch or
inform the world about his design agency.
Definition
•Proposition
•The logo is simply the representation and summary
of what the design agency is all about
•The design agency caters all the creative needs of
the upper class people in the society and it can
offer unique designs that could match the
customer’s demands. Different clients are given
distinct designs according to what they need.
Research
Part of the logos are:
•Chick on hatched egg
•Gold color of the egg shell
•Color of the chick
•Color of the text
•The word ‘origin’
Research
Chick on a hatched egg
•it means that the design agency is the point of
origin of the great designs
•It is an agency where unique ideas are born,
just like a chick starts its life after being
hatched
Research
Gold color of the egg shell
Psychology of Gold
• Luxury and quality
• Extravagance, value, prestige
• Inspires knowledge, spirituality and a deep
understanding of the self and the soul
• Paired with white (background) creates an elegant
impression
Research
Color of the chick
•Natural color of the chick
•Inspires original thinking and creative ideas
•Communication of new ideas
•Confidence, originality and creativeness
Research
Color of the text
•Psychology of Orange
•Attraction
•Stands out
•Wealth
•Optimism and sociability
•Creative flair
Research
The word “origin”
•From the definition of the word itself,
something from which anything arises or
is derived
•source
Ideate
• We chose egg as the symbol since it is perceived
that the egg is the starting point of the life of a
chicken.
• It is the simplest and least complicated
manifestation of the beginning of life/ideas.
• We chose to put a chick in a hatched egg
to symbolize ideas that are born/created.
“Where new ideas
are born”
Selection
Sources
• http://jasonathen.com/color-meanings-in-business
• http://www.empower-yourself-with-color-psychology.com/orange-in-
business.html/
• http://www.empower-yourself-with-color-psychology.com/color-
gold.html

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Origin Creatives

  • 1. Origin Creatives The Process Mikee Cubio Anfernae Ty Kohleen Yvonne Chong Andrea May So
  • 3. Definition •Problem •To make a logo for our client’s design agency •The logo must be modern, futuristic and cutting-edge
  • 4. Definition • Objectives • The client is Mr. Gregg Lloren, owner of a design agency • Target audience: People from the upper class of the society all over the world • Design solution: A logo to represent his design agency • The design will be used globally. • The design solution is required in order to launch or inform the world about his design agency.
  • 5. Definition •Proposition •The logo is simply the representation and summary of what the design agency is all about •The design agency caters all the creative needs of the upper class people in the society and it can offer unique designs that could match the customer’s demands. Different clients are given distinct designs according to what they need.
  • 6. Research Part of the logos are: •Chick on hatched egg •Gold color of the egg shell •Color of the chick •Color of the text •The word ‘origin’
  • 7. Research Chick on a hatched egg •it means that the design agency is the point of origin of the great designs •It is an agency where unique ideas are born, just like a chick starts its life after being hatched
  • 8. Research Gold color of the egg shell Psychology of Gold • Luxury and quality • Extravagance, value, prestige • Inspires knowledge, spirituality and a deep understanding of the self and the soul • Paired with white (background) creates an elegant impression
  • 9. Research Color of the chick •Natural color of the chick •Inspires original thinking and creative ideas •Communication of new ideas •Confidence, originality and creativeness
  • 10. Research Color of the text •Psychology of Orange •Attraction •Stands out •Wealth •Optimism and sociability •Creative flair
  • 11. Research The word “origin” •From the definition of the word itself, something from which anything arises or is derived •source
  • 12. Ideate • We chose egg as the symbol since it is perceived that the egg is the starting point of the life of a chicken. • It is the simplest and least complicated manifestation of the beginning of life/ideas.
  • 13. • We chose to put a chick in a hatched egg to symbolize ideas that are born/created.