Slides for my presentation on writing more engaging speeches by leveraging traditional preaching tools. Presented at the Professional Speechwriters Association 2016 World Conference

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From the Pulpit to the Podium
How to inspire an audience to act
(and maybe even pass the plate)

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Andrew Barlow, CEO, Overflow Communications
Andrew@OverflowCommunications.com
@barlandrew

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PREACHERS

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Where I grew up

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Where I went

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What I learned
1. Have a point
2. Keep it simple
3. Make it memorable
– Acrostics
– Alliteration
– Rhyming
– Chiasmus

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What I learned
4. Be vulnerable
5. Engage your audience (call & response)
– Be authentic
– Be brief
– Pick an emotion
6. Embrace emotion

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What I learned
7. Stimulate the senses
8. Engage the mind
9. Rely on your text
10.Express a belief
11.Issue a call to action
12.Pass the plate

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A word of caution
“No sooner is any new impulse given either
to philosophy or to religion than there arises
a class of men who copy this form without
substance, and try to make the echo of the
past sound like the voice of the present.”
- D. Martyn Lloyd-Jones

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