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Living in-the-age-of-the-customer

The Internet has given buyers access to information and the ability to influence the
marketplace through user generated content.

COMPANIES MUST GET OBSESSED WITH
CUSTOMER EXPERIENCE

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Living in-the-age-of-the-customer

  1. 1. LIVING IN THE AGE OF THE CUSTOMER THE AGE OF THE SELLER THE AGE OF THE CUSTOMER COMPANIES MUST GET OBSESSED WITH CUSTOMER EXPERIENCE The Internet has given buyers access to information and the ability to influence the marketplace through user generated content. Investment in real-time optimized customer experiences, sales methods tied to buyers' processes, and content-led marketing. The offering and information is firmly in the sellers control. The alternative is not COOL.

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