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1 of 13
What are
server logs
Why analyse your server logs
Don’t build a great site on rocky
foundations
Dev: http://bit.ly/1XvVZj0
Cpanel: http://bit.ly/1Muziv3
Getting the data
Exact trend – Web Log
Explorer: Save 25%
brightonSEO2016
Small manageable
chunks
Why its different from Screaming
Frog / Deep Crawl
What do with the data
Find your Unicorns
SEO Log File Analyser
A Basic Guide to Server Log Analysis

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A Basic Guide to Server Log Analysis

Editor's Notes

  1. Only real place to find out what google is doing on the site Find crawl errors / palces that bots are getting lost, going round in circles
  2. You wouldn’t build a house on quick sand so don’t build a nice website of lose foundations
  3. Getting the data, I could spend hours talking to you, and showing you – but I only have 20 mins so follow this bit.ly link for a article I have written in advance
  4. Forget about big data – you just need to analyse the key bits of data. We only care about google so just look at what activity Googlebot is doing