Delivering Digital at the V&A
•Download as PPTX, PDF•
4 likes•1,736 views
This document summarizes a presentation given by Andrew Lewis from the Victoria and Albert Museum about delivering digital content. The presentation covered using reusable digital assets across multiple platforms, making evidence-based decisions, developing content with a user-centered approach, and agile working methods. It provided examples of testing prototypes with users and using analytics to understand user behavior in order to improve digital experiences.
Recommended
Recommended
More Related Content
Similar to Delivering Digital at the V&A
Similar to Delivering Digital at the V&A (20)
More from Andrew Lewis
More from Andrew Lewis (14)
Recently uploaded
Recently uploaded (20)
Delivering Digital at the V&A
- 1. Delivering Digital at the V&A vam.ac.uk/digital Digital Content Delivery Manager Victoria and Albert Museum Andrew Lewis
- 2. Today we will be thinking about…
- 3. Re-useable digital assets Evidence-based Decision making User-centred development Working methods
- 4. @rosemarybeetle Follow… slideshare.net/AndrewLVandA This session’s slides are here… Before you start typing… vam.ac.uk/digital Lots of free ideas at
- 7. One chair. One authoritative digital asset.
- 8. Search the Collections (STC) Mobile STC Website auto-display module Furniture gallery digital label Digital map One chair. One authoritative digital asset. At least five uses
- 10. Assets from Web content system Assets From Vimeo.com Assets From Blog database Assets From Shop database Assets From Collection records
- 11. V&A Digital Map – optimised for enjoyable discovery on a tablet
- 12. V&A Digital Map – optimised for enjoyable discovery on a tablet Collection object assets fed via web API
- 13. V&A Digital Map – optimised for enjoyable discovery on a tablet Event assets fed via web API
- 14. Re-useable digital assets Evidence-based Decision making User-centred development Working methods
- 15. Re-useable digital assets Evidence-based Decision making User-centred development Working methods
- 18. Banner A CB Banner A B E F C D A B C Banner
- 19. Testing prototypes in galleries with users
- 20. Thumbs
- 21. Fingers
- 22. Fingers, guided by talking to companion Don’t just test with one person
- 23. Head mounted video cameras
- 24. Direct observation of users
- 25. Search/Room/Tour • Room: 72% (28/39) • Tour: 15% (6/39) • Search: 18% (7/39) Trend feedback • Saw Theme tours but chose Room tours, as easier to navigate and find next object “I started in the artist tour, but I couldn’t see the object, and so I went to‘Rooms’and followed through.” Structured interviews
- 26. Fast pages - good for users and better search ranking
- 27. Page weight – you will have to make decisons
- 28. Re-useable digital assets Evidence-based Decision making User-centred development Working methods
- 29. Things you can know from looking at user behaviour
- 30. How do people use your navigation?
- 31. Why?
- 32. Why?
- 33. How do people really touch your services
- 34. How much do users pinch to zoom? How often do users scroll?
- 35. Screen size affects layout and behaviour
- 36. Game results affect the uptake of calls to action
- 37. 11.7%11.1% 10.6%19.4% 0.9%2.0% 3.5%3.4% Game results affect impact of calls to action “positive” result “negative”result
- 38. Where do visitors really go on your Wi-Fi?
- 40. Where?
- 41. Language?
- 42. How do people engage with your collections?
- 46. This is the interesting bit
- 47. Browsing Top 10 object pages viewed, by country Engaging Top 10 large images downloaded, by country
- 48. How do people really use your audioguides?
- 49. tap, tap, tap tappity tap etc.
- 50. All the interactions of each individual user for every session
- 52. Mobile behaviour varies across content Green= Mobile Red= Tablet Blue=Desktop
- 53. Using A-B testing to make changes
- 54. 15% more click-throughs without a carousel A - with carousel B - without carousel
- 55. Re-useable digital assets Evidence-based Decision making Working methods User-centred development
- 56. Simple prototypes can be effective
- 63. How do you visualise an algorithm?
- 66. YUK!
- 67. Crowdsourcing on Twitter: #mobilewifisplash
- 68. Based on #musetech community commitment!
- 69. User Experience Awards finalist 2015
- 70. Take part and learn with #museumphonesigns
- 71. Agile development - sprint boards in Trello
- 73. Thank you vam.ac.uk/digital Victoria and Albert Museum Slides @rosemarybeetle slideshare.net/AndrewLVandA Follow
Editor's Notes
- Information scientist with 13 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff… Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager. Projects – large-scale website redesign, content programme management, self-issue services, automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc.
- Information scientist with 13 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff… Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager. Projects – large-scale website redesign, content programme management, self-issue services, automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc.