How to Effectively Lead Focus Groups: Presented at Product School NYC
Reference - Andrew's Discovery Question (Checklist or outline)
1. Discovery / Kick-off Questions
Project Background
• What is the main goal of this project?
• What outcome will make this project successful?
• How will you measure that success?
• Do you need to launch the release/project in a certain time frame or based on an event?
• What are the possible problems and opportunities related to this project?
• Are there any mandatory requirements?
• Are there any similar projects or processes that we should emulate with this effort?
• Who else will be impacted by this project? Is there anyone else we should invite to
our sessions?
Audience
• Who are the primary users?
• What are your goals for the primary users?
• What are the other reports, processes and systems involved?
• What are your goals for these users?
• What do these users want?
• What do your users want to do?
• What should be avoided while implementing this project?
• Who is the secondary audience for this application? (repeat questions above)
High Level System Details
• What System Inputs will be required, and who owns them?
Files / Extracts
Reports
Systems / Database Tables
• When these Inputs loaded, do you need any automated systemlogic or processing?
• Will any user Security be required?
• What type of interfaces (screens and forms) will we need to accomplish our goals?
• What System Outputs will be required, and who owns them?
SQL Updates
Extracts (written to directory paths)
Reports (developed in SSRS or Crystal)
Email notification