Here's a presentation I gave at Baltimore Innovation Week about gamification and how it can be applied to content marketing. Video of the talk and and blog coming soon.

1. GAMIFICATION THE TRUTH ABOUT

2. Gamification (n) - the process of adding
games or gamelike elements to something
(as a task) so as to encourage participation.

3. GAMES
ARE FUN. BORING STUFF ISN’T.

4. ➡

5. TO THE MADNESS METHOD

6. PREBUILT SOLUTIONS
BigDoor

7. 1. Gamification
doesn’t need to
be huge.

8. 1. Gamification
doesn’t need to
be huge.
2. Your audience
defines what fun
actually means.

9. ➡
➡
CASE STUDY

10. THE AUDIENCE
Millennials, roughly ages 18 - 30,
who like news but don’t read it.

11. THE IDEA
Make the news interactive, so
people have to engage with it
(making it more exciting).

12. THE SOLUTION
A trivia game that allows people
to play the news rather than
reading it.

13. POWERUPS

14. THANKS

15. ➡
➡
newsup.me/baltimore-innovation-week-2014