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7 ways to make money streaming video games on twitch
1. 7 Ways to Make
Money Streamin
g Video Games
on Twitch
by Brad Stephenson
2. Twitch Subscriptions
Subscriptions are by far the most-popular form of making money on Twitch as they
allow for the creation of a recurring source of income that can snowball over time as
more viewers opt-in. Twitch subscriptions are essentially scheduled monthly
donations of either $4.99, $9.99, or $24.99 with the chosen amount being split
between Twitch and the streamer 50/50. Note, some of the incredibly popular Twitch
Partners often earn more than 50 percent as a way to encourage them to remain on the
platform.
The subscription option is only available for Twitch Partners and Affiliates and this
makes a lot of sense as streamers with under 50 followers (the minimum requirement
to become a Twitch Affiliate) likely wouldn’t get that many paid subscribers anyway. As
soon as a channel is upgraded to the Partner or Affiliate status, the subscription option
is enabled and the Subscribe button automatically appears on the channel’s page on
the Twitch website.
3. Bits
Bits are a way to visualize support for streamers on Twitch from within a stream’s chat.
They are essentially animated gifs that users can post alongside a chat message but
they must be purchased with real money via Amazon Payments. Twitch partners
and affiliates earn one cent per bit used in their channel’s chat so if someone uses 100
bits, they earn $1.
Streamers can place a limit on the minimum number of bits that can be used at once to
prevent people spamming their chat with numerous individual bits.
Special alerts (sound effects and graphics) can be tied to the use of bits which can help
encourage more viewers to buy and use them and viewers are also rewarded with
special chat badges that display next to their names based on how many bits they have
donated. Bits are only available to Twitch Partners and Affiliates.
4. Receiving Donations on Twitch
Receiving donations is a popular way for Twitch streamers to earning extra money as
they are a way for viewers to support their streams with a one-off payment that can be
anything from as low as a dollar to several thousand dollars and even higher.
Twitch doesn’t offer a native way for streamers to accept donations so third-party
applications and service are often implemented such as PayPal. While donations can be
rewarding, there are many stories of streamers having been tricked by scammers or
internet trolls who had donated a large sum of money only to claim a dispute a month
or so later and have all of it refunded. Donations aren’t protected by Twitch the same
way bits and subscription payments are and there is no way to prevent such an
occurrence from happening. Anyone can file a PayPal dispute within 180 days of a
payment and Twitch streamers are encouraged not to spend any of their donations
until this time period is up.
5. Playing Video Ads During
a Stream
Most people associate video ads with Twitch channel monetization but the reality
is that ads on Twitch, both pre-roll (shown before a stream starts) or mid-roll
(played during a stream), are the lowest earners of all of the options available.
On average, Twitch pays around $2 per 1,000 views for an ad and since even some
of the biggest Twitch streamers average around 600 viewers when streaming,
showing an advertisement doesn’t really feel worth it for many, especially when
they can earn much more through other methods such as subscriptions and bits.
Ads are only available to Twitch Partners.
6. Streamer Sponsorships
Similar to how Instagram influencers are earning money for endorsing products and
services on Instagram, many Twitch streamers are also receiving payments for doing
the same during their streams. Examples of streamer sponsorships include fashion
labels, food and drinks, video games, computer hardware and accessories, and
websites.
Getting a sponsorship deal is something any streamer on Twitch can do regardless of
Partner or Affiliate status. Agreements are sometimes arranged by the streamer
reaching out to the respective company but more often than not it’s the company’s
marketing team who makes a proposal to the streamer. The amount of money earned
through sponsorship varies depending on the length of the sponsorship campaign, how
intensely the promotion is applied (i.e. is the streamer required to simply wear a t-shirt
or verbally encourage viewers to buy the t-shirt), and the popularity of the viewer
themselves.
7. Affiliate Links
Another good monetization option for all Twitch streamers is the implementation of
affiliate links (not to be confused with the Twitch Affiliate status). This basically involves
joining a company’s affiliate program and adding links to their products or services on
your Twitch channel page description and within the chat on a consistent basis via the
use of a chatbot like Nightbot.
A popular affiliate program to join is Amazon’s due to the variety of products they offer
and their trusted name which encourages users to buy from them instead of their
competitors. Many Twitch streamers and viewers already have an Amazon account due
to it being required to pay for bits and Twitch Prime, a premium subscription that links
to Amazon Prime. Amazon rewards affiliates with a percentage of the sales they send
their way. Play Asia also has an affiliate program that is popular with some streamers.
8. Twitch Streamer Merchandise
Selling merchandise may not be as big of an earner for Twitch streamers as
subscriptions and donations are but for those with a large enough following, the
creation and selling of their own uniquely designed products such as t-shirts and
mugs can be a nice additional source of income.
Twitch Partners are invited to sell their custom t-shirt designs in the main Twitch t-
shirt store which is powered by Tee Spring but any streamer can use a variety of
similar free services like Spread Shirt and Zazzle to create and sell their own
products.