commentator or news reporter. And there is nothing more exciting and satisfying than to be able doing what you like most as a living. If you are keen on streaming, here are some tips on how to turn your passion into profit.
From Twitch perspective, those who managed to make their living from streams are different breed of people: they are addicted to gaming, can’t live without their hobby, have a unique charisma and a combination of business knack, communication skills and a good luck. However, all of them started from scratch having a few followers and equal opportunities. Making money streaming for sure is not an easy task, but no guts, no glory.
2. 1. Does AdBlock Eats Up Most of
Ad Revenue?
One of the biggest drawbacks is thatTwitch advertising can be easily blocked
by viewers with the help of a simple AdBlock or similar app. However, things
can’t be all that bad. Sometimes viewers turn offAdBlock forTwitch or
YouTube in order to support streamers they like.
3. 2. When Is It Better to Launch Ads?
You have probably watched other people streams and seen how many of them
are overwhelmed by ad interruptions. So, try to avoid turning your streaming
channel to advertising junk.You can launch ad blocks when you need to go for
a bathroom, break, etc. Running your ads between gameplays or in the end of
a stream, after announcing that you’ve finished, can also be okay.That way,
advertising won’t be so annoying as if you run ads in the middle of a stream.
The main idea is not interfere ad blocks with your streaming content. People
who want to support you will stick around for some ads.
4. 3. DoesTwitch Advertising Have
Seasonality?
CPM prices are very seasonal, that is why, they change frequently from 2 to 10$ for each 1000
views.You can easily distinguish the most opportune times of the year when consumers are
likely to spend more: Christmas, start of summer, the beginning of school year, etc. In the
gaming world, most buying activities happen around launches and holidays. Remember that
seasonality may vary depending on your location and country’s traditions.You can plan your
budget throughout the year taking to consideration the followingTwitch trends:
• January, February, April and July—months when gamers tend to spend less money
• March, May,August and September—months with average spend
• June, October, November and December—the most fruitful months with the highest spend
5. 4. How Much Can I Earn withTwitch
Advertising?
The amount of income from advertising varies depending on your viewership and
how consistent your streams are—how many days a week, for how long, with how
many breaks, etc.Twitch drafts a contract with each partnered streamer defining
your personal rates and rewards.This part of a contract can’t be discussed with
anyone, so there is no open info about advertising income. For example, a streamer
Daniel Fenner (22,647 followers) has an average monthly ad revenue only
$61.92, according to his own blog. However, other sources of income fully
compensate Fenner’s efforts.You will be able to receive ad payouts as soon as your
balance has minimal $100. Money can be paid by check or via PayPal.Twitch doesn’t
transfer ad revenue immediately: it usually takes some time to proceed analytics
before issuing money.
6. Making Money from Subscriptions
To get a “Subscribe” button you should apply for aTwitch partnership. Find more detailed
instructions on how to apply forTwitch partnership in our previous post.To become partner
you should have 500 viewers per stream or 100,000YouTube subscibers.This high bar for entry
is explained by the fact thatTwitch keeps a share of streamers’ revenues. Streamers with such
milestones are more likely to have a higher number of subscribers and, thus, will generate
more revenue forTwitch.
The amount of money you can earn withTwitch totally depends on the traffic your channel
has. Subscribers pay monthly fee of $4.99 to a chosen streaming channel in exchange for a set
of features. About half of this payment goes toTwitch, while the other part goes to the
streamer. In average, it is about 2,5 $ per eachTwitch subscriber.
7. IfYou Are Not aTwitch Partner
If you are not partnered withTwitch, donations are the only way to earn money streaming.To be
able to accept donation from your viewers, you should set up a donation box. Use one of the
services to set up your donation link:TwitchAlerts, StreamTip, NightDev’s alerter, etc. Don’t ask
people to make donation.We suggest setting up a donation box only when your chat starts asking
for it. Don’t make a donation link too intrusive: if someone really wants to donate your money,
he/she will find the link. If you want to use your PayPal account, be aware of pitfalls: PayPal requires
verification of non-profit tax-exempt status in case you decide to withdraw funds from a donation
account. Read more useful tips about Paypal donation panels here.
There is no a secret tactic to receive high and regular donations. Everything depends on you, your
streams and fans. Generally, you should be a good streamer, providing your viewers with
interesting experience, entertainment and useful tips. If viewers get some value from you, they are
more likely to want give it back in form of donations.
8. However, there are a few things that can
encourage your fans to make a donation:
• Add alert notifications, so that you and your viewers can see the donation and your
reaction. Be creative: invent funny and unusual phrases to different donation amounts.
• Fans love when a streamer notices them. So, the titles like “The Highest Donation of the
Day” or “Last Donator” may encourage your sponsors to donate more.
• You can create a “Hall of Fame” for fans who donated a certain amount of money.
• Set a goal: buying new equipment, game or feature.There is a special bar on yourTwitch
account that helps demonstrate your financial progress towards a goal.When a donation is
made, the bar shows a progress.Thus, your fans will feel themselves involved in your life
and can help to realize your goal.
9. Take Away
Streamers making the biggest money (apart from league players that are
sponsored and have 20k viewers) are those with the loyal monthly
subscriptions and consistent donations.These people earn enough to not have
going to work.
Before making any business plans on how to become rich withTwitch, we
recommend you having realistic expectations.The same as if you decide to
become an NBA Star, becoming a professional streamer takes a lot of work,
practice and some luck along the way.