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Seo ppt


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Seo ppt

  1. 1. 5 December 20191 LEADSCRIBE
  2. 2. 5 December 20192 Contents  Search Engine  search engine results page  How search engine listing work  Queries & Keyword  What is SEO  SEO Process  White Hat SEO vs. Black Hat SEO  SEO Algorithms  SEO Tools  Benefits And Drawbacks Of Seo
  3. 3. Search Engine A program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. Ex: Google, yahoo, Bing etc… 5 December 20193
  4. 4. 5 December 20194 A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements. SERP
  5. 5. 5 December 20195 search engine results page
  6. 6. 5 December 20196 How search engine listing work Search engines have two major functions: crawling and building an index crawling In the SEO world, crawling means following your links and “crawling” around your website. When bots come to your website (any page), they follow other linked pages also on your website.
  7. 7. 5 December 20197 Indexing Indexing is the process of adding webpages into Google search. Depending upon which meta tag you used (index or NO-index), Google will crawl and index your pages. A no-index tag means that that page will not be added into the web search’s index.
  8. 8. 5 December 20198 Queries & Keyword in SEO  Queries are related with the users i.e. those who want to search something on the web. So, they will open any search engine and will type about what they want to search  The keyword is a specific word that users are looking for on the web. a user wants to know about Blue Jeans so that is your keyword.
  9. 9. 5 December 20199 SEO (search engine optimisation)  SEO is an abbreviation for search engine optimization.  SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.
  10. 10. 5 December 201910  Acquire Top Place on the search engines  Boost sales and Increase return on investment  Expand customer base and target audience  Growth in website visitors Goals of SEO
  11. 11. 5 December 201911 1.On Page Optimization 2.Off Page Optimization Process of SEO
  12. 12. 5 December 201912 Process of SEO SEO
  13. 13. 5 December 201913 On Page Optimization On page optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta tags
  14. 14. 5 December 201914 Title Tags title tag <title></title> tells both the user and search engine about the topic of the particular page
  15. 15. 5 December 201915 Meta Tags Meta Description : brief description about your page.
  16. 16. 5 December 201916 Meta Keyword: Meta Keyword provides the information about the content of the web page to the search engine. Example: <meta name=”keyword” Content=”men, kids”/>
  17. 17. 5 December 201917 ALT Tags optimize them as according to your requirements. <imgsrc=“phone.jpg” alt=”BlackBerry8330”/>
  18. 18. 5 December 201918 Header(H1,H2) tags
  19. 19. 5 December 201919 URL Structure Users and search engines should be able to understand what is on each page just by looking at the URL.
  20. 20. 5 December 201920 Content content optimization is the process of making the content of a website more attractive to search engines and users.
  21. 21. 5 December 201921 Robots.Txt Meta robot tag is used to tell the Robot which page to be indexed/ followed and which should not.
  22. 22. 5 December 201922 a Sitemap is an XML file that is full of your individual webpage's URLs. Sitemap
  23. 23. 5 December 201923 Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. Canonical Tag
  24. 24. 5 December 201924 Off Page Optimization  Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs).  off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.
  25. 25. 5 December 201925  Blog Submission  Directory Submission  Social Bookmarking  Classifieds Submission  Yellow pages and classified  Article submission.  Video submission
  26. 26. 5 December 201926
  27. 27. 5 December 201927 Black Hat SEO Techniques It is not a right approach by a professional to bring their site position at a top most position. It breaks the SEO rules of making your site most wanted. Once search engines find out this faulty shortcut means it will mark you as spam  Cloaking  Meta tag stuffing  Keyword stuffing  Gateway Pages
  28. 28. 5 December 201928 Cloaking It is a process of creating some different version of same web pages to make different users visible on their views like mobile phones, tablets, computers and laptops etc…It gives entirely different displays, so it is called as cloaking Meta tag stuffing In normally meta-tag keywords are using on the web pages related to the purpose of good SEO tactics. But if you using many times that particular meta-tag keyword means are referred as keyword stuffing.
  29. 29. 5 December 201929 Keyword stuffing It is also same as Meta tag stuffing; it is a process of using more times of a particular keyword to make your site at a top position. It is referred as the website consist number of keyword instead of more contents. They will fill the pages by using the same words again and again  Mirror website  Page hijacking Gateway Pages
  30. 30. 5 December 201930  usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.  examples include using keywords and keyword analysis, back linking, link building , and writing content for human readers.  Offering quality content and services.  Using descriptive, keyword-rich meta tags.  Making your site easy to navigate. White Hat SEO Techniques
  31. 31. 5 December 201931 White Hat SEO Vs Black Hat SEO Graph
  32. 32. 5 December 201932 Important Google Algorithm updates Google Panda Update
  33. 33. 5 December 201933  Google Penguin Update Google Pirate Update
  34. 34. 5 December 201934 Google EMD (Exact Match Domain) Update  Rank Brain
  35. 35. 5 December 201935  Google Pigeon Update  Google Mobile-Friendly update
  36. 36. 5 December 201936 SEO Tools Google Analytics Google analytics is a web analytic solution by which you can measure the traffic and market effectiveness of your site. Google analytics offers certain tools and techniques by which the web site owners can easily analyze the performance of their web sites
  37. 37. 5 December 201937 Google Webmaster Tools is a sweet suite of Google SEO tools that provides data and configuration control for your site in Google Google Webmaster Tools
  38. 38. 5 December 201938 Benefits And Drawbacks Of Seo Benefits: 1. The primary benefit of SEO is you can be ranked up in top 10. 2. SEO helps to increase the traffic on the website and leads to higher sales for your business. 3. When your site is ranked up, the return of investment becomes greater as you get a lot of free traffic for your website. 4. SEO is a cost effective way of marketing
  39. 39. 5 December 201939 1. There is no predefined standard among search engines. All most all of the search engines using different approaches for Search Engine Optimization. [2] 2. Another drawback with SEO is that you have to always update the information. [2] Drawbacks