seo

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LEADSCRIBE

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Contents
 Search Engine
 search engine results page
 How search engine listing work
 Queries & Keyword
 What is SEO
 SEO Process
 White Hat SEO vs. Black Hat SEO
 SEO Algorithms
 SEO Tools
 Benefits And Drawbacks Of Seo

3. Search Engine
A program that searches for and identifies items in a
database that correspond to keywords or characters
specified by the user, used especially for finding
particular sites on the World Wide Web.
Ex: Google, yahoo, Bing etc…
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A search engine results page (SERP) is the page displayed
by a search engine in response to a query by a searcher. The
main component of the SERP is the listing of results that
are returned by the search engine in response to a keyword
query, although the page may also contain other results such
as advertisements.
SERP

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search engine results page

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How search engine listing work
Search engines have two major functions: crawling
and building an index
crawling
In the SEO world, crawling means following your
links and “crawling” around your website. When bots
come to your website (any page), they follow other
linked pages also on your website.

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Indexing
Indexing is the process of adding webpages into
Google search.
Depending upon which meta tag you used (index or
NO-index), Google will crawl and index your pages. A
no-index tag means that that page will not be added
into the web search’s index.

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Queries & Keyword in SEO
 Queries are related with the users i.e. those who want
to search something on the web. So, they will open
any search engine and will type about what they want
to search
 The keyword is a specific word that users are looking
for on the web. a user wants to know about Blue
Jeans so that is your keyword.

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SEO (search engine optimisation)
 SEO is an abbreviation for search engine optimization.
 SEO is the process of improving the volume or quality
of traffic to a web site from search engines via search
results.

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 Acquire Top Place on the search engines
 Boost sales and Increase return on investment
 Expand customer base and target audience
 Growth in website visitors
Goals of SEO

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1.On Page Optimization
2.Off Page Optimization
Process of SEO

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Process of SEO
SEO

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On Page Optimization
On page optimization refers to all measures that
can be taken directly within the website in order to
improve its position in the search rankings.
Examples of this include measures to optimize the
content or improve the meta tags

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Title Tags
title tag <title></title> tells both the user and search engine about the topic of the
particular page

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Meta Tags
Meta Description :
brief description about your page.

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Meta Keyword:
Meta Keyword provides the information about the content of the web
page to the search engine.
Example:
<meta name=”keyword” Content=”men, kids”/>

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ALT Tags
optimize them as according to your requirements.
<imgsrc=“phone.jpg” alt=”BlackBerry8330”/>

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Header(H1,H2) tags

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URL Structure
Users and search engines should be able to understand what is on each
page just by looking at the URL.

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Content
content optimization is the process of making the
content of a website more attractive to search engines and
users.

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Robots.Txt
Meta robot tag is used to tell the Robot which page to be
indexed/ followed and which should not.

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a Sitemap is an XML file that is full of your individual webpage's URLs.
Sitemap

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Using the canonical tag prevents problems caused by identical or
"duplicate" content appearing on multiple URLs.
Canonical Tag

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Off Page Optimization
 Off page SEO refers to techniques that can be
used to improve the position of a web site in
the search engine results page (SERPs).
 off-page SEO happens outside the site. If you
write a guest post for another blog or leave a
comment, you’re doing off-page site
promotion.

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 Blog Submission
 Directory Submission
 Social Bookmarking
 Classifieds Submission
 Yellow pages and classified
 Article submission.
 Video submission

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Black Hat SEO Techniques
It is not a right approach by a professional to bring their
site position at a top most position. It breaks the SEO
rules of making your site most wanted. Once search
engines find out this faulty shortcut means it will mark
you as spam
 Cloaking
 Meta tag stuffing
 Keyword stuffing
 Gateway Pages

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Cloaking
It is a process of creating some different version of same web
pages to make different users visible on their views like mobile
phones, tablets, computers and laptops etc…It gives entirely
different displays, so it is called as cloaking
Meta tag stuffing
In normally meta-tag keywords are using on the web pages
related to the purpose of good SEO tactics. But if you using
many times that particular meta-tag keyword means are referred
as keyword stuffing.

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Keyword stuffing
It is also same as Meta tag stuffing; it is a process of using more
times of a particular keyword to make your site at a top position.
It is referred as the website consist number of keyword instead of
more contents. They will fill the pages by using the same words
again and again
 Mirror website
 Page hijacking
Gateway Pages

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 usage of optimization strategies, techniques and
tactics that focus on a human audience opposed
to search engines and completely follows search
engine rules and policies.
 examples include using keywords and keyword
analysis, back linking, link building , and
writing content for human readers.
 Offering quality content and services.
 Using descriptive, keyword-rich meta tags.
 Making your site easy to navigate.
White Hat SEO Techniques

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White Hat SEO Vs Black Hat SEO Graph

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Important Google Algorithm updates
Google Panda Update

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 Google Penguin Update
Google Pirate Update

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Google EMD (Exact Match Domain) Update
 Rank Brain

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 Google Pigeon Update
 Google Mobile-Friendly update

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SEO Tools
Google Analytics
Google analytics is a web analytic solution by which you can measure the traffic and market
effectiveness of your site. Google analytics offers certain tools and techniques by which the
web site owners can easily analyze the performance of their web sites

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Google Webmaster Tools is a sweet suite of Google SEO tools that
provides data and configuration control for your site in Google
Google Webmaster Tools

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Benefits And Drawbacks Of Seo
Benefits:
1. The primary benefit of SEO is you can be ranked up in top 10.
2. SEO helps to increase the traffic on the website and leads to
higher sales for your business.
3. When your site is ranked up, the return of investment becomes
greater as you get a lot of free traffic for your website.
4. SEO is a cost effective way of marketing

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1. There is no predefined standard among search engines.
All most all of the search engines using different approaches for
Search Engine Optimization. [2]
2. Another drawback with SEO is that you have to always update
the information. [2]
Drawbacks