Angela Connor, Social Media Manager at Capstrat speaks at the Triangle AMA's Facebook Training Camp for Marketers in Durham, NC. July 21, 2011

1. This is a bread crumb title This is the first line of text You can indent And indent again Fourth line This can also be used as an image slide Creating Marketing Strategies Angela Connor, Social Media Manager, Capstrat Twitter: @communitygirl LinkedIn: angelaconnor Facebook Training Camp for Marketers

2. Facebook – An integral part of your marketing strategy Making the case – Engagement is a must for success More than 750 million active users - 50% log in on any given day 4,462,720 million North Carolinians (57% female, 43% male) Facebook users share 30 billion pieces of content each month Average user has 130 friends Average user creates 90 pieces of content per month Average user is connected to 80 community pages, groups and events Facebook ads that link to Facebook content perform 50% better than ads to external websites People on Facebook install 20 million applications every day Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

6. Goal: Raise the visibility of TWTCPA and attract new fans and visitors through engagement applications and interesting, sharable content. Objective: Provide users with engaging experiences that encourage them to share content, bring new visitors to the page and increase interaction on wall posts (‘comments’ and ‘likes’) to optimize news feed visibility. Goals and objectives will drive your strategy Strategy is based solely on goals Clearly define how your business goals are to be achieved through your Facebook marketing Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

8. Increase sales

9. Promote events

10. Engage with customers

11. Provide valuable content

12. Advocacy- Gather signatures/collect donations

13. Educate fans

14. Drive traffic

15. Thought leadership Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

16. Going beyond the wall Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

17. Going beyond the wall Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

18. Live Chats and Q&A Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

19. Don’t obsess over “Likes” Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

20. Go for the “share” and “vote” Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

21. Top News vs. Most recent Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

22. Affinity Interaction Timeliness Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

23. Use apps to engage “People on Facebook install 20 million applications every day .” -Facebook http://www.facebook.com/press/info.php?statistics Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

24. Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

25. Use Facebook ads to promote apps

26. Measure Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

27. Measure Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

28. Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

30. The content on your wall matters, but you should do more

31. Go back and establish goals

32. Stop broadcasting. Start engaging

33. Get serious. Create an editorial calendar

34. Don’t try to game the system. Provide value

35. Develop a strategy outline Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor

36. Thank you!Angela Connor 919-573-6307aconnor@capstrat.com Angela Connor Twitter: @communitygirlLinkedIn: angelaconnor