Angela Connor, Social Media Manager at Capstrat speaks at the North Carolina Public Health Association's Spring Educational Conference on May 17, 2011. Topic: Marketing Public Health Through Social Media. Angela is also the author of "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online"
1. Marketing Public Health
Through Social Media
NC Public Health Association Spring Educational Conference
Angela Connor, Social Media Manager
May 17, 2011
2. Social media isn’t a fad, it’s
a fundamental shift in the
way we communicate.
4. Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what
your target audience wants and needs from you
• -Learn from others
• -Apply to YouTube for Nonprofits (we’ll discuss this later)
•
5. Today, I challenge you to…
• Rethink your messaging
•
This is too much
for a wall post.
Facebook is not
a press release
service!!
6. Today, I challenge you to…
• Rethink your messaging
• Become your own publisher
• Find your audience. Go where they are.
• Take the focus off of YOU
• Engage: Don’t be afraid to ask questions and find out what
your target audience wants and needs from you
• -Learn from others
• -Apply to YouTube for Nonprofits (we’ll discuss this later)
•
8. What are your goals?
• Change behaviors – move • Get noticed. More media
people to action coverage
• Drive home a specific issue • Prevention of chronic
diseases
• Raise awareness
• Fan engagement and
• Drive traffic to website/blog growth
• Connect with a particular
population
15. A few key points words about Facebook
• Making the case – Engagement is a must for success
• More than 500 million active users
• 4,46,720 million North Carolinians (57% female, 43% male)
• Facebook users share 30 billion pieces of content each month
• Average user has 130 friends
• Average user creates 90 pieces of content per month
• Average user is connected to 80 community pages, groups
and events
• Facebook ads that link to Facebook content perform 50% better
than ads to external websites
21. Stay in Touch
Angela Connor
Author, “18 Rules of Community Engagement: A Guide for
Building Relationships and Connecting With Customers
Online.”
Twitter: @communitygirl
LinkedIn: LinkedIn.com/angelaconnor
aconnor@capstrat.com
919-573-6307
Capstrat Insights:
http://www.capstrat.com/insights/authors/angela-
connor/