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PRODUCT PAGE WRITING GUIDLINE
1. HOW TO INCLUDE KEYWORDS
2. HOW TO WRITE CONTENT
3. HOW TO WRITE UNIQUE PRODUCT
DESCRIPTIO...
HOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDS
HERE ARE SOME OF THE SUGGEST...
HOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENT
 THE LENGTH
LENGTH OF CONTENT DOES NOT D...
HOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENT
SYNONYMS
GOOGLE UNDERSTANDS SYNONYMS AND...
HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS...
TOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORD
• GOOGLE SUGGEST SCRAPER:
HTTP://UBERSUGG...
REFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITES
 TITLE
o HTTP://WWW.ADID...
REFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITES
TITLE
o HTTP://WWW.LAZAD...
SUM UPSUM UPSUM UPSUM UP
• TITLE ( LESS THAN 60 CHARACTER)
• BRAND + SERIES + COLOR + PRICE
• CATEGORY / SUBCATEGORY + COL...
SUB LINE (IT WILL HELP INCREASE CR)
HTTP://WWW.ZALORA.VN/QUAN-LEGGINGS-DANG-OM-380430.HTML
HTTP://WWW.ZALORA.VN/QUAN-LEGGI...
THE END
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Five things optimize content
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Five things optimize content

How to include keywords
How to write content
How to write Unique Product Descriptions?
Tool suggest keyword
Reference other websites

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Five things optimize content

  1. 1. PRODUCT PAGE WRITING GUIDLINE 1. HOW TO INCLUDE KEYWORDS 2. HOW TO WRITE CONTENT 3. HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS? 4. TOOL SUGGEST KEYWORD 5. REFERENCE OTHER WEBSITES Five things that we’ll cover during this TrainingFive things that we’ll cover during this Training
  2. 2. HOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDS HERE ARE SOME OF THE SUGGESTION FOR USING YOUR KEYWORD EFFECTIVELY IN YOUR TITLE, SUBLINE, AND DESCRIPTION:  USE KEYWORD IN PERMALINK ( THE URLS CONTAINS KEYWORDS)  THE HEADLINES (H1, H2 AND H3) ARE THE TITLE AND SUBTITLES OF YOUR TEXT  META TITLE TAG TITLE OF PRODUCT  START OF THE ARTICLE  END OF THE ARTICLE  BOLD AND ITALICS YOUR KEYWORD AND OTHER IMPORTANT SEMANTIC KEYWORDS  ADD RELEVANT IMAGE AND USE YOUR TARGET KEYWORD AS ANCHOR TEXT
  3. 3. HOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENT  THE LENGTH LENGTH OF CONTENT DOES NOT DIRECTLY IMPACT ITS QUALITY. HOWEVER, IF YOU WANT TO WRITE EFFECTIVELY CONTENT FOR PRODUCT (PRODUCT DESCRIPTION), YOU HAVE TO RESEARCH AND ANSWER ALL OF THE QUESTIONS THAT USERS CONCERN WRITE AT LEAST 250 WORDS.  KEYWORD DENSITY KEYWORD DENSITY IS NOT SOMETHING YOU SHOULD TAKE INTO ACCOUNT. WRITE A NATURAL TEXT AND USE YOUR KEYWORD AS MANY TIMES YOU FEEL IS RIGHT AND USEFUL. IT IS ALRIGHT TO REPEAT SHORT KEYWORDS AS LONG AS IT FEELS NATURAL BUT AVOID REPEATING LONG-TAIL KEYWORDS TOO MANY TIMES.
  4. 4. HOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENT SYNONYMS GOOGLE UNDERSTANDS SYNONYMS AND WORDS RELATED TO EACH OTHER. IN ORDER TO BE VISIBLE FOR MORE KEYWORDS AND TO AVOID A TOO HIGH KEYWORD DENSITY, USE SYNONYMS EX: CAT = FELINE STILETTOS = HEEL SHOES, COURT SHOES, PUMP SHOES SKIN CARE = LOTION, FACE LOTION, FACE CREAM, MOISTURIZER INTERNAL LINKS o YOU SHOULD INCLUDE INTERNAL LINKS IN YOUR TEXTS. o ONLY RELEVANT LINKS = RELEVANT TOPIC o LINKS THAT HAVEN’T ALREADY APPEARED ON THE PAGE o PAGES DO NOT HAVE MANY INTERNAL LINKING THAT YOU WANT TO BOOT
  5. 5. HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?  A GOOD CONTENT SHOULD ANSWER ALL THOSE QUESTIONS: - WHO: WHO ARE YOU? WHAT ARE YOUR VALUES? - WHAT: WHAT DO YOU SELL? - WHERE: WHERE DO YOU DELIVER? - HOW: HOW DO YOU SELL? WHAT IS YOUR “UNIQUE SELLING PROPOSITION”? WHAT ARE THE BENEFITS OF BUYING ON YOUR WEBSITE RATHER THAN ON SOMEONE ELSE’S? YOU HAVE TO PROVIDE A REASON FOR USERS TO STAY ON YOUR WEBSITE, READ YOUR CONTENT AND CONVERT. THAT’S WHY CONTENT IS SO IMPORTANT: WRITE IT FOR YOUR USERS AND OPTIMIZE IT FOR SEARCH ENGINES. AND OPTIMIZING FOR SEARCH ENGINES MEANS USING KEYWORDS. EG: HOW TO USE A NOKIA PHONE? HOW TO CHARGE A MOBILE PHONE BATTERY PROPERLY? PRODUCT DETAILS (ITS SUPPLIER)? HOW TO CHOOSE THE RIGHT PHONE FOR YOURSELF? HOW TO MATCH ACCESSORIES TO DRESSES, JEANS, ETC?
  6. 6. TOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORD • GOOGLE SUGGEST SCRAPER: HTTP://UBERSUGGEST.ORG/ • KEYWORD RESEARCH ON GD: HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1BT22HBG0NM_UT
  7. 7. REFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITES  TITLE o HTTP://WWW.ADIDAS.COM.VN/SUPERNOVA-GLIDE-7-SHOES/B26755.HTML  WRITE NATURALLY o H2 + BOLD HTTPS://WWW.ZALANDO.CO.UK/WOMENS-CLOTHING/NIKE/?ORDER=ACTIVATION_DATE o H2 + H3 HTTP://WWW.IONAUDIO.COM/PRODUCTS/PRINT/ICADE HTTP:// WWW.IONAUDIO.COM/PRODUCTS/DETAILS/BLOCK-ROCKER-BLUETOOTH-IPA56D o H3 + H4 HTTP://WWW.EXPEDIA.CO.UK/PARIS-HOTELS-HOTEL-MONTMARTRE-MON-AMOUR.H4327633.H o H1 + H2 + INTERNAL MOST WIKIPEDIA ARTICLES CAN BE USED AS A REFERENCE FOR GOOD CONTENT. IT IS NOT OVER OPTIMIZED AND VERY USEFUL. HTTP://EN.WIKIPEDIA.ORG/WIKI/ROCKET_INTERNET
  8. 8. REFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITES TITLE o HTTP://WWW.LAZADA.VN/DTDD-JEEP-A8I-2-SIM-CAM-PHOI-DEN-226330.HTML o HTTP://WWW.LAZADA.VN/APPLE-IPHONE-6-16GB-BAC-299055.HTML o HTTP://WWW.LAZADA.VN/TA-QUAN-BE-TRAI-HUGGIES-ULTRA-PANTS-XL48-KEM-BALO-35457 DESCRIPTION o BOLD + ITALIC HTTP://WWW.LAZADA.VN/DTDD-KIEM-PIN-SAC-DU-PHONG-HONGKONG-ELECTRONICS- A8-PLUS-2-SIM-10000MAH-DEN-324578.HTML o H2 + H3 HTTP://WWW.AMAZON.COM/MAYBELLINE-COLOR-SENSATIONAL-VIVIDS- LIPCOLOR/DP/B00CTOLZWM/REF=PD_SBS_BT_6? IE=UTF8&REFRID=1HJS3C1XT6KRJQJMD0YJ o LEARN QUESTION FROM AMAZON HTTP://WWW.AMAZON.COM/ITALIA-EYELINERS-SET-OF-12/DP/B006HCJXBM/REF=SR_1_13?S=B o LEARN TO CREATE SITE LINK IN DESCRIPTION HTTP://WWW.PRICEPANDA.COM.MY/NIKON-D3200-KIT-1855MM-PID1341250/
  9. 9. SUM UPSUM UPSUM UPSUM UP • TITLE ( LESS THAN 60 CHARACTER) • BRAND + SERIES + COLOR + PRICE • CATEGORY / SUBCATEGORY + COLOR + PRICE • CATEGORY + BRAND + SIZE + COLOR + PRICE • SUB-CATEGORY + BRAND + SIZE + COLOR + PRICE • DESCRIPTION (WRITE AT LEAST 250 WORDS) • DIVIDE INTO 3 OR 4 PARAGRAPHS BY “P” TAG (STRUCTURE: <P> CONTENT </P> ) • CONTENT SHOULD ANSWER ALL THOSE QUESTIONS (WHO, HOW, WHAT, WHEN) • KEYWORD DENSITY (SEO) IS THE PERCENTAGE (%) OF TIMES A KEYWORD OR KEY PHRASE APPEARS ON A WEB PAGE IN COMPARISON WITH THE TOTAL NUMBER OF WORDS ON THE PAGE. (MANY SEO EXPERTS CONSIDER THE OPTIMUM KEYWORD DENSITY TO BE 1 TO 3 PERCENT) (NKR* NWP / TKN) * 100 EG:2*3/250*100 = 2.4 % o NKR IS HOW MANY TIMES YOU REPEATED A SPECIFIC KEYWORD o NWP IS THE NUMBER OF WORDS IN THE KEYWORD PHRASE o TKN THE TOTAL WORDS IN THE ANALYZED TEXT • KEYWORD DEFINE BY "H" TAGS AND "STRONG" TAGS • WRITE CONTENT NATURALLY SO THAT KEYWORDS HAVE BEEN INCLUDED IN H2 OR H3 OR STRONG TAGS • TO ARRANGE ORDER OF PRIORITY AMONG TAGS ABOVE IS THAT H2, H3, STRONG
  10. 10. SUB LINE (IT WILL HELP INCREASE CR) HTTP://WWW.ZALORA.VN/QUAN-LEGGINGS-DANG-OM-380430.HTML HTTP://WWW.ZALORA.VN/QUAN-LEGGING-DAI-380389.HTML HTTP://WWW.ZALORA.VN/BO-MASCARA-DAI-MI-TU-NHIEN- LASHIONISTA-VA-SON-MAU-PINK-ALERT-HONG-CAM-347612.HTML SUM UPSUM UPSUM UPSUM UP
  11. 11. THE END Thanks foryourattentionThanks foryourattention

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