How to include keywords How to write content How to write Unique Product Descriptions? Tool suggest keyword Reference other websites

1. PRODUCT PAGE WRITING GUIDLINE
1. HOW TO INCLUDE KEYWORDS
2. HOW TO WRITE CONTENT
3. HOW TO WRITE UNIQUE PRODUCT
DESCRIPTIONS?
4. TOOL SUGGEST KEYWORD
5. REFERENCE OTHER WEBSITES
Five things that we’ll cover during this TrainingFive things that we’ll cover during this Training

2. HOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDSHOW TO INCLUDE KEYWORDS
HERE ARE SOME OF THE SUGGESTION FOR USING YOUR
KEYWORD EFFECTIVELY IN YOUR TITLE, SUBLINE, AND
DESCRIPTION:
 USE KEYWORD IN PERMALINK ( THE URLS CONTAINS
KEYWORDS)
 THE HEADLINES (H1, H2 AND H3) ARE THE TITLE AND
SUBTITLES OF YOUR TEXT
 META TITLE TAG TITLE OF PRODUCT
 START OF THE ARTICLE
 END OF THE ARTICLE
 BOLD AND ITALICS YOUR KEYWORD AND OTHER
IMPORTANT SEMANTIC KEYWORDS
 ADD RELEVANT IMAGE AND USE YOUR TARGET
KEYWORD AS ANCHOR TEXT

3. HOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENT
 THE LENGTH
LENGTH OF CONTENT DOES NOT DIRECTLY IMPACT ITS QUALITY.
HOWEVER, IF YOU WANT TO WRITE EFFECTIVELY CONTENT FOR
PRODUCT (PRODUCT DESCRIPTION), YOU HAVE TO RESEARCH AND
ANSWER ALL OF THE QUESTIONS THAT USERS CONCERN
WRITE AT LEAST 250 WORDS.
 KEYWORD DENSITY
KEYWORD DENSITY IS NOT SOMETHING YOU SHOULD TAKE INTO
ACCOUNT. WRITE A NATURAL TEXT AND USE YOUR KEYWORD AS MANY
TIMES YOU FEEL IS RIGHT AND USEFUL. IT IS ALRIGHT TO REPEAT
SHORT KEYWORDS AS LONG AS IT FEELS NATURAL BUT AVOID
REPEATING LONG-TAIL KEYWORDS TOO MANY TIMES.

4. HOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENTHOW TO WRITE CONTENT
SYNONYMS
GOOGLE UNDERSTANDS SYNONYMS AND WORDS RELATED TO
EACH OTHER. IN ORDER TO BE VISIBLE FOR MORE KEYWORDS AND TO
AVOID A TOO HIGH KEYWORD DENSITY, USE SYNONYMS
EX:
CAT = FELINE
STILETTOS = HEEL SHOES, COURT SHOES, PUMP SHOES
SKIN CARE = LOTION, FACE LOTION, FACE CREAM,
MOISTURIZER
INTERNAL LINKS
o YOU SHOULD INCLUDE INTERNAL LINKS IN YOUR TEXTS.
o ONLY RELEVANT LINKS = RELEVANT TOPIC
o LINKS THAT HAVEN’T ALREADY APPEARED ON THE PAGE
o PAGES DO NOT HAVE MANY INTERNAL LINKING THAT YOU
WANT TO BOOT

6. HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?HOW TO WRITE UNIQUE PRODUCT DESCRIPTIONS?
 A GOOD CONTENT SHOULD ANSWER ALL THOSE QUESTIONS:
- WHO: WHO ARE YOU? WHAT ARE YOUR VALUES?
- WHAT: WHAT DO YOU SELL?
- WHERE: WHERE DO YOU DELIVER?
- HOW: HOW DO YOU SELL? WHAT IS YOUR “UNIQUE SELLING PROPOSITION”? WHAT
ARE THE BENEFITS OF BUYING ON YOUR WEBSITE RATHER THAN ON SOMEONE
ELSE’S?
YOU HAVE TO PROVIDE A REASON FOR USERS TO STAY ON YOUR WEBSITE, READ
YOUR CONTENT AND CONVERT. THAT’S WHY CONTENT IS SO IMPORTANT: WRITE IT
FOR YOUR USERS AND OPTIMIZE IT FOR SEARCH ENGINES. AND OPTIMIZING FOR
SEARCH ENGINES MEANS USING KEYWORDS.
EG:
HOW TO USE A NOKIA PHONE?
HOW TO CHARGE A MOBILE PHONE BATTERY PROPERLY?
PRODUCT DETAILS (ITS SUPPLIER)?
HOW TO CHOOSE THE RIGHT PHONE FOR YOURSELF?
HOW TO MATCH ACCESSORIES TO DRESSES, JEANS, ETC?

7. TOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORDTOOL SUGGEST KEYWORD
• GOOGLE SUGGEST SCRAPER:
HTTP://UBERSUGGEST.ORG/
• KEYWORD RESEARCH ON GD:
HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1BT22HBG0NM_UT

8. REFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITES
 TITLE
o HTTP://WWW.ADIDAS.COM.VN/SUPERNOVA-GLIDE-7-SHOES/B26755.HTML
 WRITE NATURALLY
o H2 + BOLD
HTTPS://WWW.ZALANDO.CO.UK/WOMENS-CLOTHING/NIKE/?ORDER=ACTIVATION_DATE
o H2 + H3
HTTP://WWW.IONAUDIO.COM/PRODUCTS/PRINT/ICADE
HTTP://
WWW.IONAUDIO.COM/PRODUCTS/DETAILS/BLOCK-ROCKER-BLUETOOTH-IPA56D
o H3 + H4
HTTP://WWW.EXPEDIA.CO.UK/PARIS-HOTELS-HOTEL-MONTMARTRE-MON-AMOUR.H4327633.H
o H1 + H2 + INTERNAL
MOST WIKIPEDIA ARTICLES CAN BE USED AS A REFERENCE FOR GOOD CONTENT. IT
IS NOT OVER OPTIMIZED AND VERY USEFUL.
HTTP://EN.WIKIPEDIA.ORG/WIKI/ROCKET_INTERNET

9. REFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITESREFERENCE OTHER WEBSITES
TITLE
o HTTP://WWW.LAZADA.VN/DTDD-JEEP-A8I-2-SIM-CAM-PHOI-DEN-226330.HTML
o HTTP://WWW.LAZADA.VN/APPLE-IPHONE-6-16GB-BAC-299055.HTML
o HTTP://WWW.LAZADA.VN/TA-QUAN-BE-TRAI-HUGGIES-ULTRA-PANTS-XL48-KEM-BALO-35457
DESCRIPTION
o BOLD + ITALIC
HTTP://WWW.LAZADA.VN/DTDD-KIEM-PIN-SAC-DU-PHONG-HONGKONG-ELECTRONICS-
A8-PLUS-2-SIM-10000MAH-DEN-324578.HTML
o H2 + H3
HTTP://WWW.AMAZON.COM/MAYBELLINE-COLOR-SENSATIONAL-VIVIDS-
LIPCOLOR/DP/B00CTOLZWM/REF=PD_SBS_BT_6?
IE=UTF8&REFRID=1HJS3C1XT6KRJQJMD0YJ
o LEARN QUESTION FROM AMAZON
HTTP://WWW.AMAZON.COM/ITALIA-EYELINERS-SET-OF-12/DP/B006HCJXBM/REF=SR_1_13?S=B
o LEARN TO CREATE SITE LINK IN DESCRIPTION
HTTP://WWW.PRICEPANDA.COM.MY/NIKON-D3200-KIT-1855MM-PID1341250/

10. SUM UPSUM UPSUM UPSUM UP
• TITLE ( LESS THAN 60 CHARACTER)
• BRAND + SERIES + COLOR + PRICE
• CATEGORY / SUBCATEGORY + COLOR + PRICE
• CATEGORY + BRAND + SIZE + COLOR + PRICE
• SUB-CATEGORY + BRAND + SIZE + COLOR + PRICE
• DESCRIPTION (WRITE AT LEAST 250 WORDS)
• DIVIDE INTO 3 OR 4 PARAGRAPHS BY “P” TAG (STRUCTURE: <P> CONTENT </P> )
• CONTENT SHOULD ANSWER ALL THOSE QUESTIONS (WHO, HOW, WHAT, WHEN)
• KEYWORD DENSITY (SEO) IS THE PERCENTAGE (%) OF TIMES A KEYWORD OR KEY PHRASE
APPEARS ON A WEB PAGE IN COMPARISON WITH THE TOTAL NUMBER OF WORDS ON THE PAGE.
(MANY SEO EXPERTS CONSIDER THE OPTIMUM KEYWORD DENSITY TO BE 1 TO 3 PERCENT)
(NKR* NWP / TKN) * 100
EG:2*3/250*100 = 2.4 %
o NKR IS HOW MANY TIMES YOU REPEATED A SPECIFIC KEYWORD
o NWP IS THE NUMBER OF WORDS IN THE KEYWORD PHRASE
o TKN THE TOTAL WORDS IN THE ANALYZED TEXT
• KEYWORD DEFINE BY "H" TAGS AND "STRONG" TAGS
• WRITE CONTENT NATURALLY SO THAT KEYWORDS HAVE BEEN INCLUDED IN H2 OR H3 OR
STRONG TAGS
• TO ARRANGE ORDER OF PRIORITY AMONG TAGS ABOVE IS THAT H2, H3, STRONG

11. SUB LINE (IT WILL HELP INCREASE CR)
HTTP://WWW.ZALORA.VN/QUAN-LEGGINGS-DANG-OM-380430.HTML
HTTP://WWW.ZALORA.VN/QUAN-LEGGING-DAI-380389.HTML
HTTP://WWW.ZALORA.VN/BO-MASCARA-DAI-MI-TU-NHIEN-
LASHIONISTA-VA-SON-MAU-PINK-ALERT-HONG-CAM-347612.HTML
SUM UPSUM UPSUM UPSUM UP

12. THE END
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