Google company Profile Introduction Mission and Vision Product offerings Industry analysis SWOT analysis competitor analysis marketing Mix Google Management Current Events Conclusion

1. CompanyProfile

2. Submitted to NiazPatwary Fariha Tabassum-1020004030 AnikaRahman- 1020838030 NusratZorin Khan+ 1020004030

4. Back-Rub

5. Company was first incorporated as privately held company on September 7, 1998 Previously named Larry page and Sergey Brin

7. Products and offerings Google search appliance Google Premier Edition

8. INDUSTRY aNALYSIS Google generates revenue through two programs: highly targeted advertising and online search services. Website publishers earn a portion of the advertising revenue for placing Google sponsored links on their site. This is the Pay Per Click advertising program offered by Google.

10. Low level accuracy

12. Search engine interface to different languages

15. Increasing usage of google.com EXTERNAL

16. Finance

17. Competitor Analysis global MARKET SHARE (search engine)

18. Marketing Mix(product)

19. Google Products & Evolution

21. Magazines

22. Public Relations

26. Artificial Intelligence

27. YouTube

29. Any Questions