The presentation is a compilation of all the digial media marketing resources and techniques. M.G services was developed as a virtual start-up service and digital marketing was done for the startup on various social media platforms( Facebook, MailChimp, Twitter etc) This presentation was submitted as a part of "Basics of Digital Media Marketing" cerification course.

1. MG Services pvt. Ltd.
Social Media strategy: To make people aware about us, engage
them with our brand and generate a lead for our company.

2. About us…
MG services is a private labor service provider company. We provide man power for various day to day
problems a household may face.
Standard Services we offer are:
• Housemaids
• Electricians
• Plumbers
• Carpenters
• Drivers
• Cooks
Services are not limited to the ones mentioned above. We cater to individual’s specific needs as well*
*Conditions apply

3. Competitive Analysis
• Our prime competitors are Justdial. They are using the Facebook page as well as twitter account to make
people visit their website thereby making them aware about their services.

4. • They are engaging their fans by connecting with them of a personal and emotional level. In one of their posts
promoting hobby classes, the post read “Get known as the skating champ in your group”. Such language I feel
helps in developing a strong connection with the fans.
• Their social media strategy has the one and only goal of making people visit their website.
• One thing I admired about them is that their posts always relate to some kind of occasion or festival or season.
Excellent use of photography skills to support their posts.
• I would like them to interact more with their fans via events, offers , contests etc. All their posts fall into the lead
generation category thereby not maintaining a balance between engagement and lead generation.

5. Content Strategy
Our strategy is to have more and more engagement with our fans on a regular basis and
eventually convert fans into not just customers but loyal customers.

6. Facebook
• OurFacebook strategyis to get maximumlikeson ourpagefromwherewe candirectourfanstowardsservicesby maintaininga balance
betweenengagementandleadgeneration.
• Awarenesspost Engagement Leadgeneration

7. Facebook Offer
Contest

8. Twitter
•Tweets with a unique hashtag #BettercallMG .

9. MailChimp

10. Innovative Campaign Strategy
Ourcampaignstrategyis to showourfansthecreativesideof ourstaff. Throughthiscampaign,we planto maintainthe interestofourfansonour
pagewhichwilleventuallyhelpourcompanydosomebusiness.
Postsrelatedtoourstrategy:
We plan on posting them on a weekely
basis establishing a routine which will help
us get constant attention of our fans

11. Facebook Ads
• Target Audience
•
Our target audiences include:
Newly married.
Recently moved.
Students staying in hostel
Housewives.
Working couples.

12. Targeting Example

13. Our Facebook ads

14. Thank You!
We would love to have your feedbacks!
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