The presentation will take you through the hospitality business in India and how OYO positioned itself in a unique way. The business plan and communication strategy used is analysed to decode its success formula.

1. `
India's Largest Branded Network of Hotels
Group2
 Aniket Hinge
 Deepak Kumar Hansdah
 Mehul Gokhru
 Nupoor Sinha
 Vinay Sahoo
 Vishnudeep Rebba

2. INDEX
1Hospitality Business in India
2OYO Overview
3Communication Strategy in
India
4Competitors
5Challenges
6Recommendation
2

3. Hospital
ity
Business
In India
3
Travelling
Tourism
Food and
Beverages
Accommodation
• $1.8 Billion evaluation by
2016 for Hotel Industry
• 60% Booking Through
Travel Agents
• 50% Average Indian
Families make at least 1
Trip/Year
• 18% CAGR of Hotel

4. OYO
Overview • Standardized Hotel
Services
• Assured Quality
Experience
• Expansion in City
Operations
• Business Development
4
May 2013
Founded OYO
Rooms with a
Single 11 Room
Hotel
March 2015
11 Cities
250+ Properties
2,500+ Rooms
Feb 2016
170+ Cities
with
50,000+ Rooms
Free WiFi Breakfast Flat Screen TV Branded Toiletries Beverage
tray

5. Communication Strategy in
India
Digital
Marketing
Mass Appeal
5
App Launch
2015
1.5Million
ActiveUsers
Age Group
21-35 Years
Emotional
Videos
DubSmash
Videos
IPL Videos
Twitter
Campaign
Unmarried
Sunrise
Check-in
From 6 AM
16,300
Followers
Tier II and III
Cities
Even Lesser
Tech Savvy
Population

6. Competitors
6
GO IBIBO
• 5X Hotel Booking in
2015
• 70% on Mobile App
Make My Trip
• 13,000 Hotels and
Guest Houses in India
• 1,84,000 Hotels Outside
India
Stayzilla
• 55,000 stays across
4000 towns
Yatra.com
• 7500 Hotels and Holiday
Packages a Day
• 21.17% Revenue from
Hotel Service

7. Challenges
• Entry of Airbnb in Indian Market
• Further Reduction of shifting rate which at present is 3.8%.
• Stiff competition from other brands like
• Zip Rooms
• Treebo Hotels
• Stayzilla
• and even from Paytm which has entered the last-minute hotel booking space.
7

8. Recommendation
• · Increase in corporate tie-ups
• · Further expansion from tier 2 to tier 3 cities.
• · Travel and tourism department of prominent states
across India.
• · Increasing inventory of 4-5 star hotels.
• · Tie up with airline companies for room bookings.
• · Expansion in Asia and Europe (already present in
Malaysia)
• · Tie up with MSME/SME for bookings of Standard and
premium rooms
8

9. `
Group2
 Aniket Hinge
 Deepak Kumar Hansdah
 Mehul Gokhru
 Nupoor Sinha
 Vinay Sahoo
 Vishnudeep Rebba
THANK YOU
For Booking the Room