Traditional and digital marketing in the challenging age

Traditional and Digital Marketing in the
Challenging Age
Anil Sharma Mob +91-9314626363 anilsharma.sharma76@gmail.com

Agenda
What is digital marketing?
Results
Study about Digital marketing in context to banks.
Why are people going online?
What does digital marketing consist of?
Study Method
7
6
5
4
3
2
1
Benefits of digital marketing
Challenges
Conclusion
8
9
Effectiveness of Digital Marketing in the Challenging Age

What is digital marketing?
Online Marketing is the marketing of
products or services over the Internet.
Online marketing is used by
companies selling goods and services
directly to consumers
Marketing & Digital Marketing Overview
What is marketing?
“Marketing” is the core of all business activities. Without
marketing, organizations cannot sell and without sales there is
no revenue and without revenue people cannot run business.

Why are people going online?

India is 3rd in the list of largest internet user’s country. About
78 % of Indian people are using Internet.

Over traditional marketing *
 Time and cost effective
 Compare Products facility
 24*7 Available
 Increases satisfaction & Feedback
 Reduces the selling cycle
 Reduces the cost of sales
Digital Marketing
There are many benefits of digital marketing

Key components
 Website design (user experience)
 Email marketing
 Display advertising (banner ads)
 Content marketing
 Pay per click (PPC) *
 Social media marketing (SMM) *
Digital Marketing consist of?

Methodology of the Study
This research work is carried out to understand the concept of digital marketing
and its implementation in banks.
This paper focus important hypotheses i.e. “Digital marketing helps in banks in
improving banking services at low cost.
For this study we used two types of data.
1. Primary Data: - Primary data was obtained through the some questions
based papers were delivered to some educational institutes and some bank
staffs.
2. Secondary Data: - Websites, Records, Reports etc.

Finding the Study
Digital marketing is the best approach to target the Indian
people for banking services.
Digital marketing helps banks to communicate with
customers and access to information. That’s why almost of
respondent reply that their services should be delivered by
the “Digital marketing”.

Questions Yes No
Can’t
Say
Anything
Is digital marketing improved the services of banks? 85 10 5
Do you trust banks that operate online? 90 7 3
Is it provides quality services with low cost ? 80 15 5
Do you frequently use the digital channel ? 85 5 10
Is it helpful in better use of services all less time? 90 5 5
Do you like digital banking services? 80 10 10
Do you trust the security of online banking services? 92 4 4
N = 100

About 90 % of respondents feel that digital marketing is just like
a umbrella for a bank that provides various banking services at
low cost.
In fact Digital marketing provides banking services with proper
security.
The above views as given in table respondent favour in the given
hypothesis.
Results

Market strategies
Indian marketers allocated 19% of marketing budget to online market. In
2017 a quarter of Indian marketers plan to increase their investment in Digital
marketing activities by more than 21%.
Country
Sales in $ Billion
2012 2016
India 1.6 8.8
Australia 23.2 35.4
Japan 63.9 97.6
China 169.4 365.1
By Forrester, a leading global research
and advisory firm, the e-commerce
market in India is improving between
2012-16. The report revealed that
ecommerce revenue in India will increase
by more than five times by 2016, jumping
from US$1.6 billion in 2012 to US$8.8
billion in 2016.

Challenges
 Governance, laws and regulations
 Lack of technical infrastructure
 Marketing philosophies & channels
 Online shopping worries
 Fear factor
 Unreliable delivery mechanisms
 Credit card fraud and usage:

Conclusion
Digital marketing plays a significant role in comprehensive
growth to the economy. However, along with development and
changes in e-commerce, there are also security and privacy
concerns among the customers. Hence, researchers in this field
will need to study more on the security and critical issues
relate to e-commerce.
“Future of Digital marketing is bright”.

Traditional and digital marketing in the challenging age

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