8 ways to expand your home business without leaving the house converted
8 Ways to Expand Your Home Business without Leaving
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1. Double down on your online presence.
More than half of consumers -- 59 percent to be exact -- use Google in the hopes of
finding a reliable, local business. Even if you're running a one-person business, using a
5-year-old website and your personal network isn't good enough anymore. Update your
website so your landing page is up-to-date, and make sure that your website functions
well on mobile devices too. If you don't have the skills necessary to revamp your own
website and lack the funds to hire someone to do it for you, you could start with do-it-
yourself tools like Wix or Squarespace. While these tools won't provide as original a
result as a totally custom site would, drag-and-drop design tools will let you create an
attractive website that relates the information your customers need to know.
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2. Measure your online success.
If you truly want to grow your business, you need to find out what works and what
doesn't when it comes to your website. Luckily, there are many analytics tools out there
that can tell you how consumers interact with your website. A good place to start is with
Google Analytics, a free, easy-to-use tool that offers robust functions. Google Analytics
lets you track traffic, see how users behave and pinpoint any problems in your
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3. Take advantage of the freelance economy.
As you're expanding your home business, there are many tasks that need to be done but
might not justify a whole new hire. Thankfully, in today's world, the freelance economy
is growing, and hiring someone on a project basis is easier than ever. Even if you want
to do something complicated like create an app or convert your old business website
into one that is mobile-responsive, platforms like Total can connect you with
freelancers for that task. Once the job is done, you don't have to keep them on the
payroll, ensuring that your business isn't paying for idle hands.
4. Automate your marketing campaign.
Email is a powerful tool for converting new customers and keeping previous customers
loyal to your business, but sending emails to your entire client or consumer list is a
time-consuming process. MailChimp is a service that automates your entire email
campaign system, offering easy-to-use drag and drop design tools and helpful analytics
to boot. Using an automation tool for your email marketing needs will save you time
and make your campaigns more efficient.
5. Ramp up your customer service.
In today's world, consumers expect great products with great
service. In fact, 66 percent of customers will take their business
to a competitor if they experience poor customer service at a
company. To build brand loyalty and a great reputation, start
using cloud-based based customer support tools like Fresh desk,
which provides a single place to track all customer queries as well
as automation for many steps of customer interaction. This will
help you quickly respond to all customer questions while again
saving you time.
6. Grow your presence on social media.
The average internet user spends 1.72 hours every day on social media, making social
media platforms valuable places for your business to attract new customers. Services
like Hootsuite allow you to manage all of your social media accounts on a single
dashboard, automate posts, and track the success of all of your engagements. Not only
does Hootsuite reduce the amount of time you need to spend on handling social media,
it will also help you develop stronger insight on your audience's behaviors.
7. Track your time.
When you're running a business by yourself or with just one or two coworkers, time
management is paramount to success. With so many different roles to fill within your
business, juggling multiple responsibilities is difficult. Time trackers like Toggl help
you structure your day and make sure you don't spend too much time on one task. If
you want to track time for an entire time, Harvest is a great option to coordinate
everyone at your business and delegate time and responsibilities properly.
8. Streamline your payroll.
If your business has reached the point where you are expanding your team,
congratulations. It's a big step forward, but handling payroll can be a time consuming
pain when you're too small to have an HR employee to handle it for your business.
Tools like Zenefits and Gusto provide software to take care of payroll, employee
benefits, and taxes. With these services, you'll find software that provides a neat and
organized solution to onboarding and documentation, and you won't need to hire anyone
in HR until your business gets significantly larger.
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