Social Media Strategy
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Social Media Strategy for Yacht service provider.
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Social Media Strategy
- 2. Objective Increase Brand Awareness using Social Media Sites Grow Network Communication and Interaction with social media users Connect with existing customers and new prospects Increase referring traffic from social media platforms
- 3. Social Media Analysis Assess Segment RelateDiscover Social Media Impact Social Media Discovery Social Media Segmentation Social Media Relationships • Share of Voice • Reach • Sentiment • Topic • Participants • Sentiment • Affinity • Association • Cause • Geographic's, Demographics • Influencers, Recommenders • Users, Prospective Users
- 7. Relax and Enjoy Your Vacation
- 12. About Mala Yachts USP of Mala Yachts
- 13. Services Highlight the services, from weddings to DJ and Corporate Party.
- 14. Party Quotes Eat, Sleep, Music …REPEAT
- 15. Vacation Plan Planning to have a sailing vacation with a yacht charter? A sailing yacht charter could be more exciting & peaceful during your vacation time.
- 16. Explore Dubai Yacht trip in Dubai is considered as one of the best attractions of Dubai. Are you planning to take a ride?
- 17. Define Your Dream - Contest • Wall Contest • Fans have to ‘Define’ the dreams that they are looking during their vacation. • Gratification will be decided by the client. Define Your Dream
- 18. Date on Yacht - Contest • Wall Contest • If given a chance for a ‘Yacht Ride’, then who will you take out on a date. • Gratification will be decided by the client.
- 19. Facebook Activities S. No. Activities Monthly 1 Custom Cover Page 1 (Per Month) 2 Wall Posting (with images / links / text) 50-60 3 Contest 1 (per month) 4 Twitter Tab Integration Yes (one time) 5 Google + Tab Integration Yes (one time) 6 Linked In Tab integration Yes (one time) 7 Instagram Tab integration Yes (one time)
- 20. Sample Posts There is nothing more rejuvenating than cruising into a vast ocean. Take a vacation worth taking. Book here http://malayachts.ae
- 21. Sample Posts Dating, Fishing, Sunbathing and Enjoy! Happy Ride with Mala Yachts. Book here http://malayachts.ae
- 22. Twitter Activities S. No. Activities Monthly 1 Design Customize Background Yes 2 Follow relevant audience Yes 3 Tweets with link 50 + replies to followers 4 Engage with audience, Use relevant hash tags Yes 5 Increase Followers Yes •Customized tweets on themes similar to Facebook posts. • Traffic would be diverted to website and Facebook. •Create innovative hash tags related to the services. #MalaYacht, #ExploreDubaiWithMala, #MyYachtMyWay
- 23. Google Plus Activities S. No. Activities Monthly 1 Customize Google Plus Cover Page 1 2 Post updates daily 50 3 Increase interaction on the Page Yes 4 Increase followership on company page Yes
- 24. Google Plus Google Plus is an effective platform hence updating regular content on G+ will be helpful in SEO. The content will be similar to Facebook and twitter.
- 25. YouTube Activities S. No. Activities Monthly 1 Customize YouTube Cover Page 1 2 Upload Videos 10 3 Increase interaction on the channel Yes 4 Increase followership on the channel Yes This platform will upload videos of events, the YouTube channel will be integrated on the website and Facebook page. Different categories will be created on the YouTube page, videos will be uploaded in selected categories. A few categories: - Events - Ceremonies and functions - Testimonials
- 26. Pinterest Activities This is a visual platforms and hence has a great number of audience. We shall create boards of different categories and will make relevant pins for the same. Categories of boards - Events - Corporate Party - Ceremonies - Travellers Pinterest Monthly Upload Pins 30 – 35 Share on other social media platforms Yes Use of relevant hashtags Yes Create Board 2
- 27. Instagram Activities Instagram Monthly Upload pictures 30 – 35 Share on other social media platforms Yes Use of relevant hashtags Yes This is a visual platforms and hence has a great number of audience. Upload event images on the Insta with hashtags.