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Joy Inc.: Building Your 
Brand with Joy 
Tuesday, December 9
M3X is dedicated to elevating and sharing 
innovation in marketing for the greater good. 
We strive to offer the entrepren...
Rich Sheridan 
Menlo Innovations 
menloinnovations.com/joy/brandwithjoy @menloprez
Create a workplace people love 
by adding joy! 
Rich Sheridan 
CEO, Chief Storyteller 
@menloprez 
menloinnovations.com/jo...
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez 
Why Joy
menloinnovations.com/joy/brandwithjoy @menloprez 
From Joy 
to Fear
From Chaos 
to Bureaucracy 
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
My Click Moment 
menloinnovations.com/joy/brandwithjoy @menloprez
My CliIcsk j oMyo vmiseibnlte? 
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
See teamwork 
menloinnovations.com/joy/brandwithjoy @menloprez
See teamwork Embrace 
Learning 
menloinnovations.com/joy/brandwithjoy @menloprez
Two 
heads 
See teamwork Embrace 
Learning 
menloinnovations.com/joy/brandwithjoy @menloprez
Two 
hearts 
menloinnovations.com/joy/brandwithjoy @menloprez
Four 
hands 
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
“The most exciting breakthroughs of the 
21st century will not occur because of 
technology but because of an expanding 
c...
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez 
Daily 
Stand-up
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
Show & Tell 
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
Planning Game 
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
The Power of 
Observation 
• Anthropology 
• Study people 
• Observe them 
 In their native environment 
• Look for the i...
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
Fight fear, 
embrace change: 
Run the 
experiment! 
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
Rigor and 
discipline 
• Automated Unit Testing 
• Simple, powerful, ignored 
• Living, breathing documentation 
menloinno...
“In the long run, the only 
sustainable source of 
competitive advantage is 
your organization’s ability to 
learn faster ...
menloinnovations.com/joy/brandwithjoy @menloprez 
Download a 
free chapter 
of Joy, Inc. 
Download a copy 
of my slide dec...
Kieron Hales 
Zingerman’s 
Cornman Farms 
menloinnovations.com/joy/brandwithjoy @menloprez
Zingerman’s 
Cornman Farms
Our pre-civil war barn
Then...
and now
1834 Farmhouse
Inside the farmhouse
Our tent pavillion
Functioning Farm
Weddings
U of M Leadership Day 
https://www.youtube.com/watch?v=x_-- 
au59s6o
Phil Brabbs 
Torrent Consulting 
menloinnovations.com/joy/brandwithjoy @menloprez
business + technology + solutions 
Torrent Consulting 
The Path to Joyful Customer Growth 
December 2014 
Fully Automated....
The Path to Joyful 
Torrent Who? Customer Growth 
TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | No...
The Path to Joyful 
1. Know Your People Customer Growth 
TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidenti...
The Path to Joyful 
2. Connect Your People Customer Growth 
Torrent aims to be “Menlo Remote” and uses the following to ke...
The Path to Joyful 
2. Know Your Customer Customer Growth 
Torrent follows the Customer LifeCycle as a standardized proces...
The Path to Joyful 
Customer LifeCycle Customer Growth 
TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidentia...
The Path to Joyful 
Marketing Automation Worksheet Customer Growth 
TORRENTCONSULTING.Torrent Consulting | Proprietary and...
Nate Aschenbach 
Gamestart School 
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
menloinnovations.com/joy/brandwithjoy @menloprez
Questions? 
menloinnovations.com/joy/brandwithjoy @menloprez
Join us for the 
2015 season! 
menloinnovations.com/joy/brandwithjoy @menloprez
Tuesday, January 13, 2015 
Marketing 101: Your Marketing Plan
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Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand with Joy

M3X

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Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand with Joy

  1. 1. Joy Inc.: Building Your Brand with Joy Tuesday, December 9
  2. 2. M3X is dedicated to elevating and sharing innovation in marketing for the greater good. We strive to offer the entrepreneur and business community advanced marketing insights, planning tools and operational intelligence that will help them take action and grow. menloinnovations.com/joy/brandwithjoy @menloprez
  3. 3. Rich Sheridan Menlo Innovations menloinnovations.com/joy/brandwithjoy @menloprez
  4. 4. Create a workplace people love by adding joy! Rich Sheridan CEO, Chief Storyteller @menloprez menloinnovations.com/joy/brandwithjoy @menloprez
  5. 5. menloinnovations.com/joy/brandwithjoy @menloprez
  6. 6. menloinnovations.com/joy/brandwithjoy @menloprez Why Joy
  7. 7. menloinnovations.com/joy/brandwithjoy @menloprez From Joy to Fear
  8. 8. From Chaos to Bureaucracy menloinnovations.com/joy/brandwithjoy @menloprez
  9. 9. menloinnovations.com/joy/brandwithjoy @menloprez
  10. 10. My Click Moment menloinnovations.com/joy/brandwithjoy @menloprez
  11. 11. My CliIcsk j oMyo vmiseibnlte? menloinnovations.com/joy/brandwithjoy @menloprez
  12. 12. menloinnovations.com/joy/brandwithjoy @menloprez
  13. 13. menloinnovations.com/joy/brandwithjoy @menloprez
  14. 14. menloinnovations.com/joy/brandwithjoy @menloprez
  15. 15. menloinnovations.com/joy/brandwithjoy @menloprez
  16. 16. See teamwork menloinnovations.com/joy/brandwithjoy @menloprez
  17. 17. See teamwork Embrace Learning menloinnovations.com/joy/brandwithjoy @menloprez
  18. 18. Two heads See teamwork Embrace Learning menloinnovations.com/joy/brandwithjoy @menloprez
  19. 19. Two hearts menloinnovations.com/joy/brandwithjoy @menloprez
  20. 20. Four hands menloinnovations.com/joy/brandwithjoy @menloprez
  21. 21. menloinnovations.com/joy/brandwithjoy @menloprez
  22. 22. “The most exciting breakthroughs of the 21st century will not occur because of technology but because of an expanding concept of what it means to be human.” - John Naisbitt, Megatrends menloinnovations.com/joy/brandwithjoy @menloprez
  23. 23. menloinnovations.com/joy/brandwithjoy @menloprez
  24. 24. menloinnovations.com/joy/brandwithjoy @menloprez Daily Stand-up
  25. 25. menloinnovations.com/joy/brandwithjoy @menloprez
  26. 26. menloinnovations.com/joy/brandwithjoy @menloprez
  27. 27. menloinnovations.com/joy/brandwithjoy @menloprez
  28. 28. menloinnovations.com/joy/brandwithjoy @menloprez
  29. 29. menloinnovations.com/joy/brandwithjoy @menloprez
  30. 30. menloinnovations.com/joy/brandwithjoy @menloprez
  31. 31. Show & Tell menloinnovations.com/joy/brandwithjoy @menloprez
  32. 32. menloinnovations.com/joy/brandwithjoy @menloprez
  33. 33. Planning Game menloinnovations.com/joy/brandwithjoy @menloprez
  34. 34. menloinnovations.com/joy/brandwithjoy @menloprez
  35. 35. menloinnovations.com/joy/brandwithjoy @menloprez
  36. 36. menloinnovations.com/joy/brandwithjoy @menloprez
  37. 37. menloinnovations.com/joy/brandwithjoy @menloprez
  38. 38. menloinnovations.com/joy/brandwithjoy @menloprez
  39. 39. menloinnovations.com/joy/brandwithjoy @menloprez
  40. 40. menloinnovations.com/joy/brandwithjoy @menloprez
  41. 41. menloinnovations.com/joy/brandwithjoy @menloprez
  42. 42. The Power of Observation • Anthropology • Study people • Observe them  In their native environment • Look for the invisible • Be the empath! menloinnovations.com/joy/brandwithjoy @menloprez
  43. 43. menloinnovations.com/joy/brandwithjoy @menloprez
  44. 44. menloinnovations.com/joy/brandwithjoy @menloprez
  45. 45. Fight fear, embrace change: Run the experiment! menloinnovations.com/joy/brandwithjoy @menloprez
  46. 46. menloinnovations.com/joy/brandwithjoy @menloprez
  47. 47. menloinnovations.com/joy/brandwithjoy @menloprez
  48. 48. menloinnovations.com/joy/brandwithjoy @menloprez
  49. 49. menloinnovations.com/joy/brandwithjoy @menloprez
  50. 50. menloinnovations.com/joy/brandwithjoy @menloprez
  51. 51. menloinnovations.com/joy/brandwithjoy @menloprez
  52. 52. menloinnovations.com/joy/brandwithjoy @menloprez
  53. 53. Rigor and discipline • Automated Unit Testing • Simple, powerful, ignored • Living, breathing documentation menloinnovations.com/joy/brandwithjoy @menloprez
  54. 54. “In the long run, the only sustainable source of competitive advantage is your organization’s ability to learn faster than your competition.” - Peter Senge menloinnovations.com/joy/brandwithjoy @menloprez
  55. 55. menloinnovations.com/joy/brandwithjoy @menloprez Download a free chapter of Joy, Inc. Download a copy of my slide deck! Register for one of our upcoming tours or workshops
  56. 56. Kieron Hales Zingerman’s Cornman Farms menloinnovations.com/joy/brandwithjoy @menloprez
  57. 57. Zingerman’s Cornman Farms
  58. 58. Our pre-civil war barn
  59. 59. Then...
  60. 60. and now
  61. 61. 1834 Farmhouse
  62. 62. Inside the farmhouse
  63. 63. Our tent pavillion
  64. 64. Functioning Farm
  65. 65. Weddings
  66. 66. U of M Leadership Day https://www.youtube.com/watch?v=x_-- au59s6o
  67. 67. Phil Brabbs Torrent Consulting menloinnovations.com/joy/brandwithjoy @menloprez
  68. 68. business + technology + solutions Torrent Consulting The Path to Joyful Customer Growth December 2014 Fully Automated. Fully Integrated.
  69. 69. The Path to Joyful Torrent Who? Customer Growth TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM 69 2 year old Michigan-based startup in Ann Arbor focused on driving customer growth and loyalty through Sales, Service and Marketing Automation utilizing Salesforce for companies big and small.
  70. 70. The Path to Joyful 1. Know Your People Customer Growth TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM 70
  71. 71. The Path to Joyful 2. Connect Your People Customer Growth Torrent aims to be “Menlo Remote” and uses the following to keep everyone connected and growing together: 1. Daily Stand-up 2. Pairing Across Different Projects 3. Annual Gathering TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM 71 Tim J Columbus, OH Eric C. Springfield, MO Jackie B. Charlotte, NC
  72. 72. The Path to Joyful 2. Know Your Customer Customer Growth Torrent follows the Customer LifeCycle as a standardized process for tracking and managing clients from Stranger to Loyal Customers. Here are a few of the keys to a successful customer platform: 1. Organize  Standardize  Automate  Optimize 2. Single Customer Platform, Fully Integrated 3. Continuously Listening, Logging and Learning TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM 72 ? ? ?
  73. 73. The Path to Joyful Customer LifeCycle Customer Growth TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM 73
  74. 74. The Path to Joyful Marketing Automation Worksheet Customer Growth TORRENTCONSULTING.Torrent Consulting | Proprietary and Confidential | Not for Distribution COM 74
  75. 75. Nate Aschenbach Gamestart School menloinnovations.com/joy/brandwithjoy @menloprez
  76. 76. menloinnovations.com/joy/brandwithjoy @menloprez
  77. 77. menloinnovations.com/joy/brandwithjoy @menloprez
  78. 78. menloinnovations.com/joy/brandwithjoy @menloprez
  79. 79. menloinnovations.com/joy/brandwithjoy @menloprez
  80. 80. menloinnovations.com/joy/brandwithjoy @menloprez
  81. 81. menloinnovations.com/joy/brandwithjoy @menloprez
  82. 82. menloinnovations.com/joy/brandwithjoy @menloprez
  83. 83. Questions? menloinnovations.com/joy/brandwithjoy @menloprez
  84. 84. Join us for the 2015 season! menloinnovations.com/joy/brandwithjoy @menloprez
  85. 85. Tuesday, January 13, 2015 Marketing 101: Your Marketing Plan

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