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Overheard in Boston…May 4-5, 2010,[object Object]
|2,[object Object],“It’s easier to teach a social media-savvy new hire about your company than,[object Object],it is to teach someone in your company how to embrace and use social ,[object Object],media.” – Ron Casalotti, Bloomberg,[object Object]
3,[object Object],“Great marketers don’t just ask people to ‘come to me’…. Great marketers go to where the people are.”  - Mitch Joel, Twist Image,[object Object]
|4,[object Object],“Just days before the conference started, a 10-foot diameter civic water main burst, spilling eight million gallons of water that was supposed to be my coffee.” – Laurie Kinsman, Ritchie Bros.,[object Object]
|5,[object Object],“The best way to experience this event… is to get out of your comfort zone!”– Ann Handley, MarketingProfs,[object Object]
As marketers, “your goal is now to be the best trade magazine publisher in your category.” – Kipp Bodnar, Hubspot,[object Object],Photo credit: Chris Penn,[object Object],http://www.flickr.com/photos/financialaidpodcast,[object Object]
|7,[object Object],“Do not interrupt what people are interested in; be what people are interested in.” - Carole Mahoney, Mahoney Internet Marketing ,[object Object]
|8,[object Object],“Email by itself is not enough. Partner with CRM, social media for best B2B results.”  - Joel Book, ExactTarget ,[object Object]
|9,[object Object],“It’s amazing what you can do in terms of personalization of email marketing when you tap automation tools….” - Sallie Anthony, Genworth Financial ,[object Object],“Remember your logo is not your brand!” – via @Gigahaw,[object Object]
|10,[object Object],“Is this retweetable?” – Ron Ploof, OC Media,[object Object]
|11,[object Object],“What if you burned the ships…” as explorers to a new piece of land? “Would you market any differently?” – Mitch Joel,[object Object]
|12,[object Object],“Market less, publish more.” – David Weinberger,[object Object]
|13,[object Object],“Everything is ‘with,’ not ‘instead of.’” – ,[object Object],Mitch Joel,[object Object]
14,[object Object],“No technology or tool makes you smart, helpful, interesting or valuable.” - Stephanie Miller, Return Path,[object Object]
15,[object Object],“Our brains are hard-wired to notice what’s different.” – Dave Thomas, SAS,[object Object]
16,[object Object],“Have realistic expectations about building a community. You can't be everything and do everything.” – Bob Knorpp, The Cool Beans Group,[object Object]
|17,[object Object],“He’s speechless; he’s so happy! Thanks for a couple of great days in Boston!” – Katie Martell, Netprospex (and Harold),[object Object]
18,[object Object],See you next time!,[object Object],SocialTech 2010: October 26, 2010,[object Object],Digital Marketing Forum: February 3-4, 2011,[object Object],http://www.marketingprofs.com/events,[object Object]

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Overheard at the MarketingProfs B2B Forum

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Editor's Notes

  1. Learn from each other