The document introduces Ann Handley as the Chief Content Officer of MarketingProfs and a fan of Tina Fey. It then discusses the "Ignosaurus", a metaphorical beast representing ignorance, an unfocused stare, clinging to the status quo, and being impervious to change. It encourages slaying the Ignosaurus and becoming a "Knowledge-Pegasus" through continually learning and growing one's knowledge, such as by attending sessions at a MarketingProfs conference that may be scary but feed one's curiosity. The document emphasizes that investing in learning changes lives.

1. Hi 👋, I’m ANN HANDLEY.
Chief Content Officer, MarketingProfs.
Tina Fey Superfan.
Usually hungry.

2. SLAY THE IGNOSAURUS;
CHANGE YOUR LIFE.

3. IGNOSAURUS

4. Latin: “IGNORAMUS-STATUS-QUO”

5. IGNOSAURUS
Unfocused stare

6. 43% OF US SAY THAT OUR DAY IS
RULED BY WHAT WE FIND IN OUR
INBOX EACH MORNING.
—“Marketing Happiness Report,” MarketingProfs
(2018/TODAY!)

9. IGNOSAURUS
Unfocused stare
Clutching to
status quo

10. 90% OF MARKETERS CONSIDER
THEMSELVES UNDER-SKILLED
IN DIGITAL MARKETING.
—Grovo research (2016)

11. HALF OF US WORRY WE DON’T
KNOW AS MUCH AS OUR
PEERS.
—That New MarketingProfs Study Again
(2018)

13. IGNOSAURUS
Unfocused stare
Clutching to
status quo
Impervious hide

15. Where does it live?
Order taker
Lacks curiosity
Apathetic

16. HOW DO WE
SLAY THIS
BEAST?

17. KNOWLEDGE-PEGASUS

18. Latin: “KNOWLEDGE-PEGA-
SUCCESS”

19. WHY?

21. IGNORANCE IS THE
PATH TO EXTINCTION.

22. ARE WE FEEDING
THE BEAST
WITHOUT EVEN
MEANING TO?

23. ARE WE FEEDING
THE BEAST
WITHOUT EVEN
MEANING TO?

24. IF YOU WORK FOR A
COMPANY THAT DOESN’T
INVEST IN ITS EMPLOYEES…
QUIT.(And work with one that does.)

25. SATISFIED EMPLOYEES HAVE THE
TOOLS, TRAINING, RESOURCES TO
DO THEIR JOBS WELL.
ENGAGED EMPLOYEES LEARN AND
GROW EVERY DAY.
—Bain & Company

27. #LEARNINGCHANGESLIVES

30. • Keynotes/breakouts.
• MarketingProfs booth.
• New Happiness research.
• …and in YOU, too?
#LEARNINGCHANGESLIVES

31. HOW WILL YOU
EARN YOUR WINGS?

32. • Go to one session that scares you.
• Feed your curiosity.
• Make one new friend.
• Do 1 kind thing for a stranger.
#EARNYOURWINGS @ #MPB2B

33. KNOWLEDGE-PEGASUS

34. A WHOLE FLOCK OF
KNOWLEDGE-PEGASI

35. THANK
YOU.
LOVE YOU.
www.marketingprofs.com