Three Social Media F-Words Used by Top Brands

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Ann Handley

Walt Disney Co. Three weeks, 300+ tweets Hashtag #disneysa Short, trackable links

Walt Disney Co. “Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.” - Melanie Notkin

Let the customers take control,[object Object]

Short and long-term incentives for winners

56k Facebook fans, 17k downloads, 101 countries

Final film shown worldwide,[object Object]

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Three Social Media F-Words Used by Top Brands

1. Three Social Media F-Words (& Five Companies That Use Them) Ann Handley Chief Content OfficerMarketingProfs @marketingprofs on Twitter

2. Not the same old twitter stories

3. Who’s doing this well?

4. Who’s doing this well?

5. Who’s doing this well?

6. Walt Disney Co.

7. Walt Disney Co. Three weeks, 300+ tweets Hashtag #disneysa Short, trackable links

8. Walt Disney Co. “Throughout the whole campaign, Disney trusted me and let me take the lead. They always appreciated the fact that I know how to talk to my audience and how to engage them.” - Melanie Notkin

9. The Coffee Groundz

10.

11. Lots of publicity

12.

13. General Mills

14.

15. Unexpected volume of interaction

16.

17. Intel

18.

19. Short and long-term incentives for winners

20. 56k Facebook fans, 17k downloads, 101 countries

21.

22. Forty

23. Forty 13,000 people in targeted audience Staff photos better than logo ads 1 million+ impressions (~80/person) Forty’s team more recognizable Less than $400

24. Got any ideas yet?

25. 43 case studies

26. About Us Founded in January 2000 362,000 marketing professionals Articles, case studies, research reports, online seminars, and more Basic (free) and Pro ($279/year) membership options www.marketingprofs.com/join

Three Social Media F-Words Used by Top Brands

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