A brief introduction to content marketing. Here we look at the different types of content from infographics and surveys to creative methods discovering who your audience is. Looking at industries from online gaming to professional services, this insight shows how any industry can be creative.

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An Introduction to
Content Marketing
Anna Moss
Director, FireCask

2. @AnnaMMoss
Director at FireCask
Award-Winning
Online Marketing Agency
Search/Social/Outreach
WordPress Development
Other Info
FPM Committee Member
Mcr Champion/Young Biz Woman
of the Year/Top Women in SEO
Mentor
Charity Work
(ex solicitor)
Who am I?

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We’ve worked with these lovely folks over the past year:
Our Clients

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“Marketing is telling the world
you’re a rock star. Content
Marketing is showing the world that
you are one”
Robert Rose
@Robert_Rose
Chief Strategist, Content Marketing Institute

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What is Content Marketing?
• Communicatingwith your customers and prospects without “selling”
• Relevant and valuable content to a target audience
• Selling without actuallyselling
That is it.
No tricks or anything
technical or fancy!

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Content can be Funny

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Content can be Interesting

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Even with “Unsexy” Verticals

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Written Content
There are different types of written content
• Ebooks
• Case studies
• Interview
• Research paper
• Guides
• Reviews
• Opinion post
• How To…
• Lists
Make it simple
Make it memorable
Make it inviting to look at
Make it fun to read
Leo Burnett

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Who are you writing for?
• Who is your audience?
• What type of language will they relate to?
• Is it for industry novices/experienced
Who are you writing on behalf of?
• If writing for your company –
tone/company guidelines/processes
This can also relate to social media
accounts
Who?

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Be Creative
No point doing what everyone else is doing – be different
Being creative isn’t as difficult as you think/time
Disney Method/6-3-5 Method
During your working day
you are creative or analytical
Don’t be afraid to get it wrong

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Thank you! Any Questions?
anna@firecask.com
twitter.com/AnnaMMoss
www.firecask.com
linkedin.com/in/annamoss1