Information about Real-time Location Systems, Proximity Marketing and Location Analitics

2. Proximity Marketing and
Campaign Analytics
Engage your audience
using personalized Proximity
messages and analyze the
performance of location-
based campaigns
Proximity
Location Analytics
Gain insights into customer
offline behavior and the most
popular points of interest
within a chosen area
Real-time Location
Services (RTLS) and Analytics
Discover real-time indoor
location of people & assets,
and get deep insights into
location data, such as Location
Popularity, Dwell Time, etc.
Indoor
Navigation
Help your visitors get around
your venue, locate one’s real-
time position on a mobile map
and build a route
The Leantegra Indoor Location Intelligence Suite
offers a set of complete solutions, integrated and ready to use:

3. Enabling Innovations Globally
30+ customers and
12+ channel partners in:
✓ U.S.
✓ UAE
✓ UK
✓ Mexico
✓ Malaysia
✓ Ireland
✓ Qatar
✓ Turkey
✓ Greece
✓ Israel
✓ Ukraine
✓ Saudi Arabia
✓ Egypt
Supermarkets Shopping Malls Smart City
Airports Healthcare Manufacturing
Mining Oil & Gas Warehouses

4. Customers and Partners

5. What is RTLS?
RTLS allows to identify real-time indoor location and
movement of an individual or an asset using Wi-Fi,
Bluetooth Low Energy (BLE) and Ultra-wideband (UWB)
wireless technologies.
RTLS allows businesses to:
✓ Measure and increase operational efficiency
✓ Enhance asset management
✓ Monitor movements of assets and individuals
✓ Improve customer service and increase customer
satisfaction
✓ Optimize the staffing levels required at a particular area

6. What is RTLS Location
Analytics?
Location Analytics enables an analysis of real-time
people and asset movement.
The Location Analytics data can be used for:
✓ Advantageous product
placing inside a store
✓ Optimization of
staffing levels required
in a crowded area
✓ Boosting performance
of all venue zones
✓ Effective offline
advertisements’
placement
Location Analytics Metrics are split by Tags (BLE)
and Visitors (Wi-Fi):
✓ Location Popularity
✓ Visitors / Passersby
✓ New / Returning Visitors
✓ Average Dwell Time
✓ Location Bounce Rate

7. What is Proximity Marketing?
Proximity Marketing is a location-based delivery of
targeted advertising content to smartphones and
tablets using Bluetooth Low Energy (BLE) wireless
technology.
It enables:
✓ Engaging with your customers at the right place and
time
✓ Capturing their attention and directing their interest to
specific products / services / points of interest / top
places to visit
Proximity Marketing allows to:
✓ Increase consumer foot traffic
✓ Grow visitor-to-customer conversion rates
✓ Enhance client experience
✓ Boost offline-to-online convergence

8. What is Proximity Campaign
Analytics?
It provides a user with data that enables measuring the
results and analyzing the performance of location-
based marketing campaigns.
The Proximity Campaign Analytics metrics include:
✓ Open Rate (opened / received notifications)
✓ Conversion Rate (used / opened coupons)
✓ Opened Notifications
✓ Received Notifications
✓ Used coupons
The additional dimensions include:
1. Distribution channel: Push Notifications or Mobile
Application Offer List
2. Content type: URL (link), image, video, text
3. Demographic characteristics: age and gender
4. Smartphone model and version, OS version
5. Mobile application and SDK version

9. *Visitors with a mobile application
What is Proximity Location
Analytics?
Proximity Location Analytics provides visitors’ location
data based on the existing Proximity Marketing beacon
infrastructure.
As a result, your organization will gain understanding of
clients’ physical behavior and the points of interest
inside a chosen venue or track a person’s movement
within a larger area (city, district).*
The following data will be available:
✓ Location Popularity - the number of visitors in a
venue
✓ Dwell Time (average Dwell Time) - the time visitors
are spending in a particular location

10. What is Indoor Navigation?
The Leantegra Indoor Navigation feature allows to
locate one’s real-time position on a mobile map and
build a route to a point of interest, or the
destination point, inside a venue.
Improved customer experience
Using a company’s mobile application, customers will
be able to:
✓ Access a detailed map of a building and see their
position in real time
✓ Build a route to a point of interest / a product
✓ Navigate inside shopping malls, airports, exhibition
centers and stores

11. CVO (Connected Venue Operator) Platform
is an Enterprise-grade IoT Platform for location intelligence which consists of:

12. Up to 100 meters beacon signal range
Supports iBeacon, Eddystone and Hybrid
(iBeacon+Eddystone) modes
Compliant with IP66 requirements design
Based on STMicroelectronics SoC
cost-efficient PCB
Configurable 0.1 Hz - 10 Hz blink rate
Configurable -18 dBm to +8 dBm RF power
Managed remotely via BLE GATT Protocol
Programmable button with LED
Battery life time of up to 2 years
Replaceable battery
Wall-mounted, or attached to an asset,
individual
WiBeat BLE
is a battery-powered Bluetooth Low Energy (BLE) beacon, which can be used
for Proximity Marketing or as a location tag for RTLS scenarios.

13. Wi-Fi Sniffing: 2 modules for
simultaneous 2.4 GHz and 5 GHz with
802.11ac/b/g/n support
Bluetooth: 2 modules with BLE and
BR/EDR for smartphones
Connectivity: PoE, USB, on-board Wi-Fi
module for wireless LAN
Sensitivity: -100 dBm
Flexible installation options: PoE (48V) or
DC power supply with Wi-Fi connection
Remote management: LWM2M
Modular SW architecture, fully
configurable, automated provisioning
WiRange
is a multi-protocol gateway used for sniffing of wireless signals, generation
of the raw positioning data and WiBeat BLE devices remote management.

14. User Management
Locations
Real-time Dashboard
Device Management
Analytics
Content Management
Campaign Management
CVO Portal
provides a single interface for both business users and developers to all data and
administration features of Proximity Marketing, RTLS and Location Analytics.

15. Efficiently store and query terabytes of
data from Leantegra devices, mobile
apps and integrated systems.
Flexible deployment options — Amazon
AWS, private clouds, on-premise
servers.
Native dashboard for analytics —
supported by CVO Portal.
All popular BI tools are supported —
Tableau, Pentaho, PowerBI, QlikView etc.
Data Warehouse
storage and processing of Big Data for analytics and BI (Business Intelligence)

16. SDK
The Leantegra SDK supports mobile application
interaction with WiBeat BLE beacons and is
primarily used for the creation of Proximity
Marketing applications.
In addition, the Leantegra SDK offers the capability
to enable Indoor Mobile Routing in a third-party
mobile application.
SDK & REST API
REST API
Leantegra leverages RTLS, Proximity Marketing
and hardware APIs to facilitate smooth integration
with third-party systems.
In case a developer decides to build his/her own
software on top of CVO Platform, the thoroughly
documented APIs will greatly simplify and speed
up this process.

17. Leantegra Pilot app
is the best choice for organizations interested in fast
Proximity Marketing or Indoor Navigation deployment.
✓ Get your app customized by adding a client’s logo,
applying the preferred color scheme, etc.
✓ Feature your organization-related information on a
dedicated Company page.
✓ Enable Indoor Navigation to help your client get to the
point of interest or an advertised product inside a store.
✓ Configure ad content for Push Notifications which
will be sent to clients once they are in near location to a
point of interest.

18. Leantegra Sandbox app
Evaluate Proximity Marketing and manage beacons with
the Leantegra Sandbox app.
✓ Monitor the interaction of an app with the Leantegra
iBeacon and Eddystone-compatible beacons.
✓ See all active devices on a real-time mobile map.
✓ View any promotional content scheduled to be
displayed as push notifications, or in the ‘Offers’ section
of the application.
✓ Access WiBeat BLE beacons critical information, like
MAC address, distance to a smartphone, battery status,
etc.
✓ Manage WiBeat BLE remotely by setting up a device
mode, advertising intervals, Eddystone-URL, and test
targeting.

19. Lenategra Track app
Enhance asset and personnel management with the
Leantegra Track app.
✓ View the list of all trackables (assets and people) that
are present in your venue.
✓ Perform easy search for any monitored asset or
person.
✓ Access essential trackable-related information like
its name, serial number, status (active / inactive), and
more.
✓ Press a special ‘Blink’ button to activate a beacon’s
LED flash, which helps pinpoint a trackable’s accurate
position.

20. Hardware
✓ 3 WiBeat BLE beacons
Software
✓ 3 months CVO Portal access
✓ Proximity Marketing Sandbox app for iOS
and Android
Services
✓ 3 hours setup consultation
Hardware
✓ 25 WiBeat BLE beacons
Software
✓ 3 months CVO Portal access
✓ Proximity Marketing Sandbox app for iOS
and Android
Services
✓ 8 hours setup consultation
Hardware
✓ 50, 100 or 150 WiBeat BLE beacons
Software
✓ 3 months CVO Portal access
✓ Proximity Marketing Pilot app for Android
and iOS
Services
✓ 16 hours setup consultation
Easy start: Demo and Deployment Kits
$2,399.00
Proximity Demo Kit Proximity Small Deployment Proximity Large Deployment
$499.00$75.00
starting from

21. Easy start: Demo and Deployment Kits
Hardware
✓ 4, 6, 12 WiRange gateways
and 8 WiBeat BLE location
tags (optionally)
Network Equipment
✓ 1 Switch (PoE 48V)
RTLS Pilot Deployment
$2,790.00
Software
✓ The annual CVO Portal
license fee is included into
the price
Services
✓ 16 hours setup consultation
starting from

22. COMPLETE PLATFORM
it is a comprehensive solution which does not require
purchasing of additional hard- or software to make sure
it runs smoothly.
ONE OF THE BEST RTLS
CVO Platform supports BLE, Wi-Fi & UWB wireless
technologies, showing 2-4 meters real-time location
accuracy.
ADVANCED DEVELOPER PLATFORM
the platform leverages mobile iOS and Android SDKs (for
mobile apps development), REST API (for integration with
other systems).
REMOTE MANAGEMENT
the Leantegra Platform enables remote management of
device networks and servers: 24x7 monitoring,
provisioning and firmware upgrades.
LARGE-SCALE DEPLOYMENTS
it is a capable Enterprise-grade platform that can cover
multiple venues, enabling centralized monitoring and
grouping, as well as cross-location analytics.
EASY-TO-SCALE
with remote management and scalable architecture at
hand, it is easy to add additional devices and
functionality to an existing installation, maintaining
business continuity.
How are we different?
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23. Next Gate Research Improves
Customer Experience in Retail
with BLE RTLS Technology
Vertical: Retail
Solution: BLE RTLS
Next Gate Research, a consultancy for retailers, chose
Leantegra RTLS solution to automate the process of
gathering information about shopper behavior inside a big
retail warehouse.
Result: Next Gate Research will easily determine strong
and weak points of their client, a big retail warehouse, and
provide recommendations based on such data as:
✓ The most / least popular areas
✓ Preferred customer paths
✓ The average time a person spends in a certain zone
✓ The stores' busy hours.

24. Auchan Increases Customer
Wallet Share with Proximity
Marketing
Vertical: FMCG Retail
Solution: Proximity Marketing, Android mobile application
Covered area: 18,000.00 square meters (59,055 square feet)
✓ As a result of this project, Leantegra delivered:
✓ Complete WiBeat BLE beacon infrastructure (180 devices)
✓ Comprehensive Campaign Management and Analytics
features
A branded Proximity Marketing application for Android, tailored
to cater the Auchan’s shopper base
Results: After Auchan rolled out the solution at one of its Kyiv
stores, it managed to reach 4,702 downloads of the Proximity
Marketing app. And, according to the store’s statistics,
customers who use the app spend twice as much per one visit
than those who do not use it.

25. A Wholesale Chain Increases
Customer Loyalty and Boosts
Sales with Proximity
Marketing
Vertical: FMCG Wholesale
Solution: Proximity Marketing, Integration with Loyalty System
and CRM
The project scope includes:
✓ Complete WiBeat BLE infrastructure
✓ Integration with the existing iOS and Android applications
✓ Integration with the store’s Loyalty System and CRM
Results: the wholesaler is able to upload consumer segments
to CVO Portal and create highly personalized campaigns which
will help the store boost its sales and enhance customer loyalty.
Plans for the future: the Leantegra team is planning to reach
the country-scale deployment and install 5000+ beacons at the
wholesalers.

26. Joint Scope Technologies
Tests Proximity Marketing in
the UAE
Vertical: Financial Services (ongoing project)
Solution: Proximity Marketing
Joint Scope LLC, a system integrator from Dubai, purchased
the Leantegra Proximity Marketing system in order to
distribute the system in the UAE.
The project scope includes:
✓ 50 WiBeat BLE devices
✓ Branded Proximity Marketing Pilot application (both iOS
and Android)
✓ Access to CVO Portal Proximity Marketing software
Results: currently Join Scope LLC is in process of running a
Proof of Concept project for a Financial Services provider in
one of the Dubai stores.

27. Boryspil Airport Gains Insight
into Passenger Foot Traffic
and Optimizes Operational
Activity
Vertical: Airports
Solution: Wi-Fi RTLS-based Queue Management System
Covered area: 2,000 square meters (6,561 square feet),
combining the Security and Passport Control areas
The airport’s goal was to ensure full compliance with the
industry service quality requirements (passenger wait
times should not exceed 15 minutes) and optimize
operational activity by gaining access to Predictive
Analytics.
Results: the project’s outcomes include generation of
location data reports, like Number of Passengers, Average
Dwell Time, and Pass Time, as well as Predictive Analytics,
which is able to forecast passenger wait times.

28. Kyiv Smart City Hub Improves
Transport Services
Infrastructure with Wi-Fi RTLS
& Proximity Marketing
Vertical: Smart City
Solution: Wi-Fi RTLS, Proximity Marketing Physical Web
The project scope comprises collection of non-personified
data about citizens’ outdoor routes in order to improve
infrastructure in general and public transport services in
particular.
In addition, the city authorities are also willing to provide
an opportunity for seamless interaction with various
outdoor objects through Proximity Marketing Physical
Web feature.

29. Leantegra BLE RTLS Upgrades
Employee Safety in Turkish
Mines
Vertical: Mining
Solution: BLE Real-time Location System (RTLS)
Covered area: The length of the mine is 250 square
meters (820 square feet)
The aim of this installation is to track miners underground
and, in case of obstruction, establish approximate
location of people, and, therefore, increase chances for
saving their lives.
This is a Pilot project, which combines 4 WiRange and 12
WiBeacon BLE devices.
Plans for the future: Leantegra is planning to expand its
activities to cover 600 meters of the tunnel's length (and
reach 120 meters under the ground), as well as commence
with a new 5 km project located in the Taurus mountains.

30. CVO Platform Product Roadmap
Release 1.7
(planned for the end of September, 2017)
✓ UWB Real-time Location System
✓ User-grained Proximity Location
Analytics
✓ Indoor Navigation
✓ Proximity Campaign
improvements
✓ User Management improvements
Release 1.8
(planned for November, 2017)
✓ Zone Tracking
✓ Autotuning of Proximity
coefficients for different phone
models
✓ Performance improvements
Release 1.9
(planned for December, 2017)
✓ User-grained Heatmap and
Pathmap
✓ Content / Rules templates
✓ Point of Interest feature
✓ Device remote management
improvement

31. Company Brief and Contacts
Leantegra is an IoT company which develops software and hardware products
for indoor location intelligence.
Our solutions
✓ Proximity Marketing and Campaign
Analytics
✓ Proximity Location Analytics
✓ Real-time Location System (RTLS) and
Analytics
✓ Indoor Navigation
Contacts
USA address
205 East 42nd Street,
20th floor
New York,NY, 10017
Email
contact@leantegra.com
Phone
+1 917 982 0971EST (USA)
+38 044 337 4029 EEST (Ukraine)
Website
www.leantegra.com

32. Thank you for your attention!