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What you see is what you pay 
Profiting from eco-tourism in Cambodia 
Ross Sinclair 
Wildlife Conservation Society 
Cambodia Program
• Good story… 
• About a solution… 
• With a happy ending… 
• And more to come! 
• Making Tourism Work for PA’s 
& Sustainable Development!
Cambodia Northern Plains landscape 
(>1 million hectares) 
Cambodia 
SE Asia
What we had in Cambodia 
• Large expanse dry deciduous forest in northern plains 
• Globally significant populations 25 threatened species 
• Two Protected Areas – authorities limited resources
What we had in Cambodia 
• Poor rural communities (unclear tenure/user rights) 
• Clearance by communities widespread & unplanned 
• Hunting threatened species consumption & sale
What we had in Cambodia 
• Protected Areas at threat from agricultural concessions 
2008 2012
What we had in Cambodia 
• Populations of endangered species in decline
What we had in 
Cambodia 
• People who cared/mandated protect – WCS, Government 
• Massive tourist market – Angkor Wot, 4.5 million visitors
What we had in 
Cambodia 
• Opportunity for Making Tourism Work for PA’s & Sustainable Development
What we did in Cambodia 
• Park, people & NGO - clearly articulated & agreed process to address issues 
• Land tenure &/or user rights secured for communities 
– Participatory land-use plan that are official government documents 
• Focus on additional Income for communities 
– Conservation enterprises: eco-tourism and Wildlife FriendlyTM Ibis Rice 
• Robust social institutions to manage activities & decision-making
The business model 
• Dedicated organization for eco-tourism 
• Focused a segment of market – bird watchers 
– Now expanded to ‘nature lovers’ 
• Partnerships with business – tour companies 
• Focus on service 
– English speaking guides, great lodges, etc.
The business model 
• Focus adding value in community 
– run guesthouses, guides, service staff, etc. 
• Add-ons to capture more tourist $$ 
– donate to nest protection, etc. 
• Payments - $30/tourist ONLY if see birds 
• Community funds are discretionary 
– strengthens committee
What we found in Cambodia 
• Populations endangered species increasing 
• Nest protection scheme - > 90% success rates 
• Rates of deforestation declined 
• Hunting of threatened species greatly reduced 
Giant Ibis
300 
250 
200 
150 
100 
50 
0 
Deforestation Rate (ha/year) 
What we found in Cambodia 
Payment villages Inside PAs Outside PAs 
Deforestation rates 
remain low in villages 
with Payments 
2005: Protected Area started 
• PA’s reduce deforestation rates 
• Payments reduce deforestation rates further
What we found in Cambodia 
• $30/tourist = $2,000-$4,000 (max $15,000) per village 
• Employment: average $160 / year 
• ~30% households benefit - employment or selling services/products 
• All households benefit from social institutions & agreements
What we found in Cambodia 
• Household & community income increased sufficiently to change 
behavior & generate conservation outcomes 
• Households in scheme wealthier at faster rates than outside
What we found in Cambodia 
ns	 *	 *	 
Biodiversity	 
Payments	 
Agri	Payments	 Ecotourism	 
Payment	program	 
2	 
1.5	 
1	 
0.5	 
0	 
-0.5	 
-1	 
-1.5	 
-2	 
Change	in	Household	Wealth	Status		 
Series1	 -0.19956029	 0.75201459	 0.71430678	 
• Household & community inside 
wealthier faster than those outside 
Households 
are wealthier 
Households 
are poorer
What we found in 
Cambodia 
• Business is profitable (Cambodian) 
• USD$135,000 profit last year 
• USD$150,000 investment back 
into conservation this year
What we found in Cambodia 
• Communities now patrol their Community Protected Areas 
– in coordination with park authorities 
• Park is now seen as a model for Cambodia 
• Value of the park has been demonstrated to higher levels of government 
• Political and bureaucratic support for the park is now high
What happened in Cambodia 
Conservation 
Cancelled land concessions 
Concessions 
No project Project
What we learned in Cambodia 
‘Critical success factors’ 
• Existing tourist infrastructure & tourists 
• A product (wildlife!) people will pay to see 
• Direct links conservation (wildlife) to incentive ($) 
• Social institutions capable of change behavior 
• Generate enough $ to change behavior
Next steps in Cambodia 
• Continue to grow the sector, business & impact 
• Tourism projections of 20 million into Cambodia by 2020 
• Fastest growing sector in tourism 
• Opportunities for impact investing 
• Scalable in terms visits and sites 
• New guesthouses & infrastructure 
• Adding value – merchandising, etc.
The ‘Critical success factor’: 
What you see is what you pay 
Bird-Watchers 
Wildlife 
Village 
Attracts 
Only pay if 
see wildlife 
No Hunting 
Land-use Plan 
No illegal cutting
Acknowledgement 
• Johnny Orn & team - Sam Veasna Centre 
• Tom Clements, Ashish John & team – WCS 
• Ea Skoha & team – Min. of Environment 
• Tan Setha & team – Forestry Admin.

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Protected areas and tourism in Cambodia, Ross Sinclair

  • 1. What you see is what you pay Profiting from eco-tourism in Cambodia Ross Sinclair Wildlife Conservation Society Cambodia Program
  • 2. • Good story… • About a solution… • With a happy ending… • And more to come! • Making Tourism Work for PA’s & Sustainable Development!
  • 3. Cambodia Northern Plains landscape (>1 million hectares) Cambodia SE Asia
  • 4. What we had in Cambodia • Large expanse dry deciduous forest in northern plains • Globally significant populations 25 threatened species • Two Protected Areas – authorities limited resources
  • 5. What we had in Cambodia • Poor rural communities (unclear tenure/user rights) • Clearance by communities widespread & unplanned • Hunting threatened species consumption & sale
  • 6. What we had in Cambodia • Protected Areas at threat from agricultural concessions 2008 2012
  • 7. What we had in Cambodia • Populations of endangered species in decline
  • 8. What we had in Cambodia • People who cared/mandated protect – WCS, Government • Massive tourist market – Angkor Wot, 4.5 million visitors
  • 9. What we had in Cambodia • Opportunity for Making Tourism Work for PA’s & Sustainable Development
  • 10. What we did in Cambodia • Park, people & NGO - clearly articulated & agreed process to address issues • Land tenure &/or user rights secured for communities – Participatory land-use plan that are official government documents • Focus on additional Income for communities – Conservation enterprises: eco-tourism and Wildlife FriendlyTM Ibis Rice • Robust social institutions to manage activities & decision-making
  • 11. The business model • Dedicated organization for eco-tourism • Focused a segment of market – bird watchers – Now expanded to ‘nature lovers’ • Partnerships with business – tour companies • Focus on service – English speaking guides, great lodges, etc.
  • 12. The business model • Focus adding value in community – run guesthouses, guides, service staff, etc. • Add-ons to capture more tourist $$ – donate to nest protection, etc. • Payments - $30/tourist ONLY if see birds • Community funds are discretionary – strengthens committee
  • 13. What we found in Cambodia • Populations endangered species increasing • Nest protection scheme - > 90% success rates • Rates of deforestation declined • Hunting of threatened species greatly reduced Giant Ibis
  • 14. 300 250 200 150 100 50 0 Deforestation Rate (ha/year) What we found in Cambodia Payment villages Inside PAs Outside PAs Deforestation rates remain low in villages with Payments 2005: Protected Area started • PA’s reduce deforestation rates • Payments reduce deforestation rates further
  • 15. What we found in Cambodia • $30/tourist = $2,000-$4,000 (max $15,000) per village • Employment: average $160 / year • ~30% households benefit - employment or selling services/products • All households benefit from social institutions & agreements
  • 16. What we found in Cambodia • Household & community income increased sufficiently to change behavior & generate conservation outcomes • Households in scheme wealthier at faster rates than outside
  • 17. What we found in Cambodia ns * * Biodiversity Payments Agri Payments Ecotourism Payment program 2 1.5 1 0.5 0 -0.5 -1 -1.5 -2 Change in Household Wealth Status Series1 -0.19956029 0.75201459 0.71430678 • Household & community inside wealthier faster than those outside Households are wealthier Households are poorer
  • 18. What we found in Cambodia • Business is profitable (Cambodian) • USD$135,000 profit last year • USD$150,000 investment back into conservation this year
  • 19. What we found in Cambodia • Communities now patrol their Community Protected Areas – in coordination with park authorities • Park is now seen as a model for Cambodia • Value of the park has been demonstrated to higher levels of government • Political and bureaucratic support for the park is now high
  • 20. What happened in Cambodia Conservation Cancelled land concessions Concessions No project Project
  • 21. What we learned in Cambodia ‘Critical success factors’ • Existing tourist infrastructure & tourists • A product (wildlife!) people will pay to see • Direct links conservation (wildlife) to incentive ($) • Social institutions capable of change behavior • Generate enough $ to change behavior
  • 22. Next steps in Cambodia • Continue to grow the sector, business & impact • Tourism projections of 20 million into Cambodia by 2020 • Fastest growing sector in tourism • Opportunities for impact investing • Scalable in terms visits and sites • New guesthouses & infrastructure • Adding value – merchandising, etc.
  • 23. The ‘Critical success factor’: What you see is what you pay Bird-Watchers Wildlife Village Attracts Only pay if see wildlife No Hunting Land-use Plan No illegal cutting
  • 24. Acknowledgement • Johnny Orn & team - Sam Veasna Centre • Tom Clements, Ashish John & team – WCS • Ea Skoha & team – Min. of Environment • Tan Setha & team – Forestry Admin.