2. About Us
Online Magazine
The Second Glass is a Boston-based publication
dedicated to presenting the world of wine to a new
We publish an online magazine, which is continuously
audience in an accessible and entertaining way.
updated wine related with articles, blogs, local events
and retail store evaluations.
Our mission is to both empower and amuse
readers as we educate them about varietals,
Wine of the Weekend
regions, styles, and techniques.
A weekly email blast hitting thousands of wine drinkers’
The goal of The Second Glass is not to mailboxes every Thursday with the perfect wine to drink
critique wine, but to present all of the over the weekend. The wine is always inexpensive (under
relevant information in a down-to-earth $20) and accessible.
and humorous tone.
Wine Events
We host events ranging from a few dozen to hundreds of
people throughout Boston. The idea is to expose people
to new and different styles of wine and places to drink
them.
617-605-1464
www.thesecondglass.com
adsales@thesecondglass.com
YOUR MAGAZINE FOR THE NEW ERA OF WINE DRINKING
3. Audience
The Second Glass targets young professionals,
graduate students and recent college graduates. The
goal is to reach people who enjoy drinking wine as
well as people who are interested but don’t know
where to get started. We work with wine industry
professionals behind the counters of stores and
behind the bars at restaurants to highlight the best
wines available.
Our Readers
• 76% fall between 21 to 35 years old
• 68% buy more than one bottle of wine at a time from stores
• 36% dine out at least twice per week
• 64% spend at least $40 per person when they go out
• 52% live in the Metro Boston area
Press
“...a cheeky Boston-based
publication aimed to make wine both
pleasurable and accessible.”
-The Weekly Dig
“The Second Glass editor and
publisher Tyler Balliet uses the
magazine to show his readers how
to drink like Dionysus on a mortal
budget.”
- Boston Metro
“...a magazine for the
everyday drinker rather than
the upscale enthusiast.”
-Boston Herald
“the independent voice for wine in Boston”
-Bostonist
617-605-1464
www.thesecondglass.com
adsales@thesecondglass.com
YOUR MAGAZINE FOR THE NEW ERA OF WINE DRINKING
4. Website Advertising
The Second Glass Online Magazine is the most comprehensive online resource for the
modern wine drinker. It features regularly updated wine related articles, blog posts from wine
professionals working around the world, local wine event listings and wine store and restaurant
evaluations. The site has a regular traffic flow, which peaks after the Wine of the Weekend is
released on Thursday afternoons.
Advertisements on the website are sold on a monthly basis and link back to your site. We can
assist you with the layout and design of your advertisement free of charge.
$400 /mo
300 px by 100px
$350 /mo
30 px by 880px
Partnership Opportunities:
Link exchanges are always
$250 /mo
welcome, simply send us an
250 px by 125px
email and we’ll post it under our
‘Links’ section.
We are always looking for
new writers. Should you be
interested in contributing to
$350 /mo
your publication, email:
250 px by 250px editor@thesecondglass.com
$500 /mo
250 px by 500px
617-605-1464
www.thesecondglass.com
adsales@thesecondglass.com
YOUR MAGAZINE FOR THE NEW ERA OF WINE DRINKING
5. Wine of the Weekend
Weekly Email
The Wine of the Weekend is a weekly email sent out
on Thursday afternoons, by the editors of The Second
Glass. The email highlights a single wine that is “perfect”
for the particular weekend, whether it pairs well with an
upcoming holiday, event or simply the time of year. Local
Boston stores, restaurants and bars that carry the wine
are listed.
The Wine of the Weekend is a great way to directly
target the 21-35 year old demographic. The majority
of the recipients reside in the Metro Boston area and
the remainders live across country. All recipients are
incredibly interested in wine, use the Internet daily
and regularly comment on the Wine of the Weekend.
Additionally, thousands of people read the email and
clicked the links.
$250 /week
120 px by 600px
Partnership Opportunities:
Have your Store Listed:
The process is simple and FREE. A weekly email is sent on
Tuesday, listing the Wine of the Weekend for the next four
weeks. Should your establishment carry the wine, simply
respond to the email and alert our staff.
We require your store offer the wine for at least 10% off the
suggested retail price to our users who mention the site or
print out the email. The Wine of the Weekend is always less
than $20 per bottle* so the markdown on a single bottle
is minimal. Small and large displays are available free of
charge from The Second Glass. Ask us for our most recent
shelf talker or case display board.
Suggest a Wine:
We want to hear about it. Let us know what your current
favorites are of if you have a deal too good to pass up.
* twice a year we suggest a bottle more than $20. Typically
it is for Mother’s Day/ Graduation and New Years Eve and
the bottle is a well known Champagne.
617-605-1464
www.thesecondglass.com
adsales@thesecondglass.com
YOUR MAGAZINE FOR THE NEW ERA OF WINE DRINKING
