This document summarizes the services of a leading digital marketing agency in Russia. It discusses that the agency was founded in 2011 and now employs over 40 experts. It provides services across multiple digital channels for over 200 Russian and international clients. Core services include premium display advertising, retargeting, social network advertising, email campaigns, and affiliate marketing. The agency has access to large publisher networks and audiences on major Russian social networks and email lists. It also discusses the size and growth of the Russian digital marketing and e-commerce industries.

1. Leading Omni Channel
Digital agency in Russia

2. Company
descrip/on
• Founded
in
2011
by
European
and
Russian
entrepreneurs
with
a
background
in
technologies,
marke/ng
and
interna/onal
e-­‐commerce.
Now
employs
over
40
experts
across
all
digital
channels.
• Leading
Omni
Channel
Digital
agency
in
Russia,
with
its
own
technology
• Works
with
more
than
200
Russian
and
interna/onal
companies
from
different
industries.
• Delivers
Bn
of
targeted
impressions
per
Month,
genera/ng
several
USD
millions
in
sales
for
its
clients

3. Core
Services
• Premium
Display
adver/sing:
– Largest
inventory
in
Russia;
coopera/ng
with
Russian
top
publishers
• Retarge/ng:
– Pushing
retailers’
catalogues
via
dynamic
banners
to
highly
profiled
audiences.
Only
agency
to
interface
with
mail.ru.
• Social
Network
adver/sing:
– Only
agency
to
access
inventory
from
the
top
Russian
Social
networks:
VK.com,
odnoklassniki
.ru
&
Facebook
• Email
campaigns:
– Offer
broadcast
to
targeted
audiences
+
ESP
capabili/es
• Affiliate
Marke/ng:
– Meta
plaZorm,
managing
campaigns
across
mul/
plaZorm
We
also
provide
full
localisa/on
services
(transla/on
/
crea/ve
adjustments
etc.)

4. Russian
Digital
ecosystem
• Russia
is
the
sixth
largest
country
in
the
world
in
terms
of
internet
users,
overtaking
the
UK,
Indonesia
and
Germany
in
recent
years
– 50.1
million
adults
(43
%
country’s
total
adult
popula/on)
surf
the
internet
daily
• Market
volume
of
unique
viewers
/
M:
1Bn
(689M
UV
/
Month
for
the
top
20
publishers)
• Total
market
size
e-­‐commerce:
USD10.5bn
in
2012
• E-­‐commerce
grew
by
at
least
25%
in
one
year
as
per
2012
figures.
• Ad
Spend
in
2013:
US
10.5Bn
• Ad
spend
grew
15%
in
2012
and
is
expected
to
grow
yearly
by
11%
/ll
2015
.
• CPA
market
volume
in
Russia
:
USD60
million
in
2012)
Sources:
Public
Opinion
Founda4on
(FOM),
EWDN
study
November
2012
and
TNS
AdFact

5. Digital
Ecosystem
landscape
Source:
IAB
2013

6. Top
20
Russian
publishers
by
visitors
and
/me
spent

7. Social
Media
Landscape
• Top
players:
vk.com,
odnoklassniki.ru,
facebook.com,
moimir.ru
and
twijer
(5mln
Russian
users)
• VK
is
the
second
biggest
social
network
service
in
Europe
aker
Facebook,
it
is
available
in
several
languages
but
popular
par/cularly
among
Russian-­‐speaking
users
around
the
world,
especially
in
Russia,
Ukraine,
Azerbaijan,
Kazakhstan,
Moldova,
Belarus,
and
Israel.
• Odnoklassniki
is
a
social
network
service
for
classmates
and
old
friends.
It
is
popular
in
Russia
and
former
Soviet
Republics.

8. Premium
Display
offer
Technology
• 1 tracking code to connect to
100% Runet
• Easy to launch campaings
• Reliable tracking system
• Fraud prevention
• Real-time reporting
Products
• Large Russian publishers
network
• Banners designs/creation
• Easy to use interface
• Detailed campaings reporting
• Individual approach
Support
• Technical Support
• Campaigns optimization
• Marketing Support
• Yield Management
• Design improvement
• Campaigns analysis

9. Premium
Inventory
• Etarge/ng
has
one
of
the
largest
trading
desk
in
Russia.
We
have
access
to
un-­‐
matched
inventory.
our main Publishers

10. 336*280
250*250
200*200
160*600
200*300 240*400
728*90
300*250
448*60
600*90
120*600
760*90
Example of campaign: L'OCCITANE
Banner
types

11. Re-­‐targe/ng
• Advertising is based on users interests and intents
• Banners are automatically displayed according to users previous actions
• Conversion Rates increases of 60% to 70%
• User friendly advertising with daily capping
• Optimization of the spent budget on others online advertising channels
• Etargeting is the only agency connected with mail.ru to provide re-targeting

12. eTargeting gives new perspective to usual display campaigns.
More than 10 000
Russian publishers
eTargeting
technology
Dynamic banner
• Random (url)
• Top products (tags)
• Top categories (tags)
• Geo
• Local
• Qualitative audience
OPTIMIZED RESULTS
Smart
Audience

13.
Random products with urlsTop products via tags on your website
eTargeting transforms static banners into dynamic ads which allows you to:
• engage your audience longer
• offer functionalities in a single ad unit
• provide your audience with a choice of how to interact with your ad
Dynamic
banners
for
Audience

14. 14
Geo Targeting – city/region levels
From 900 meters
to 15 kilometers
Local Targeting – point of sales
A point of sale
Local
&
Geo
Targe/ng

15. eTargeting provides offline Retailers with the solutions to target internet audience according to
their real time geographic localization.
• Detection of your target users
• Effective methods to bring audience to
your specific point of sale
• Users see your advertising when they
are within range of 900 meters to 15
kilometres
• Up to 75% preciseness for Local
targeting
• Products • Info • Address
• Ad messages • Schedule • Metro
Local
Targe/ng

16. Be
part
of
the
Russian
Social
Media
growth
Our
offer:
• Promote
offers
to
highly
targeted
audiences
• One
point
of
entry
to
cover
90%
of
social
network
audiences

17. Social
Media
offer
–
example
of
targe/ng
op/ons

18. Social
Media
–
Targeted
Ads

19. Social
Media
–
Offers

20. Social
Media
-­‐
Banners

21. Email
campaigns
• Etarge/ng
has
access
to
millions
of
opted-­‐in
russian
email
addresses
• CPM
and
or
CPL
/
CPC
models
are
available
based
upon
campaign
type
• Etarge/ng
is
also
the
exclusive
agent
for
Emailvision
and
can
manage
in-­‐house
all
your
email
marke/ng
requirements

22. • Reliable tracking
• Largest Russian Network
• Simplified Invoice Management
• Simplified Payment Management
• Expertise
• Transparency
Adver/sers
High
quality
network
of
affiliate
plaZorms
&
publishers
eTarge/ng
cooperates
with
the
largest
network
of
Russian
affiliate
plaZorms.
Affiliate
Marke/ng
–
Trading
Desk
PlaZorm

23. Views
Downloads
Printing coupon
Sign-ups
Purchase
Filling-in
Affiliate
marke/ng
–
What
we
can
deliver

24. Affiliate
traffic
sources
• Media
adver/sing
(primary
audience);
• Media
adver/sing
(retarge/ng);
• Contextual
Adver/sing;
• Contextual
Adver/sing
Brand;
• Doorway
traffic;
• PopUp
Ad;
• Cashback;
• Email
-­‐
Newslejer;
• Traffic
from
social
services.
Network
Key
to
our
management
services,
we
monitor
and
op/mise
performances
of
each
campaign
per
partner.
Unsuitable
types
of
traffic
will
be
switched
off

25. Repor/ng
• Etarge/ng
has
developed
its
own
tracking
technology
across
all
media.
We
provide
our
clients
full
campaign
repor/ng
across
all
performance
metrics:
– CTR
– СРС
– CPO
– Post-click
– Post-impression
• Own
technology
to
run
Purchase
dedupe
report:
iden/fy
the
true
contributor
to
the
conversion

26. Our
approach
–
Simple
and
Transparent
–
No
hidden
costs
• Etarge/ng
charges
15%
of
the
client’s
Media
budget
for
management
,
op/miza/on
and
repor/ng
• An
addi/onal
15%
is
charged
for
technology
access
when
needed
(For
example:
Affiliate
commissions
/
e-­‐
targe/ng
plaZorm
/
RTB,
etc)
• For
any
quarterly
budget
over
£50K
we
offer
free
localisa/on
and
banner
crea/on
services.

27. 1 year +
55 000 000 +
0,25%
130 000 +
Duration of the campaign:
Impressions:
CTR:
Clicks:
3 months +
5 351 385
0,17%
8 961
0,5%
Duration of the campaign:
Impressions:
CTR:
Clicks:
Conversion rate:
1 month
1 284 290
0,2%
2 557
1,1%
Duration of the campaign:
Impressions:
CTR:
Clicks:
Conversion rate:
Case
Studies
–
Travel
Sector

28.
Our
Top
Publishers

29. ü eTargeting counts more than 200 clients
Our
latest
clients

30. Our
contact
for
Europe
DMedia
Ltd
E:
commercial@d-­‐medi-­‐a.com
T:
0044
(0)203
700
6875
W:
www.d-­‐medi-­‐a.com
1st
Floor
Holborn
Gate
|
330
High
Holborn
|
London
|WC1V
7QT