Licence to Play © (Annemarie Steen): Uplifting Energy, enabling Change. It's Licence to Play's mission to bring more Playfulness & Playful Learning into organizations. Play is the fastest way to create succesful change towards more openness, connectedness, collaboration, creativity, risk-taking and speedlearning.

1. This is an interactive brochure
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Licence To Play ©
Upli f ti ng E n er g y, enabling Change
For creating future success, continuous change
is inevitable. But how can we successfully make
change happen against the odds of a 70% failure rate? The answer could be surprisingly more
FUN than you imagined.
It’s Licence To Play’s mission to bring Playfulness & Playful Learning into Organizations World
Wide. Licence To Play© is an innovative concept
that identifies and engages your (5-10%) cultural change talents to make the needed difference from within, using the power of play.
Why Play?
Playfulness is something that we all are born
with, it’s in our nature to play. Play is the fastest
way to uplift energy, enabling successful change
towards more;
Openness,
Connectedness,
Collaboration,
Creativity,
Risk-taking and
Speedlearning.
Unfortunately Play is also something that
people fear to express in their serious workingenvironment. Therefore the concept ‘Licence
to Play’ is designed so that it allows people
in organizations to open up, be playful and
facilitate their co-workers to do the same.
They literally get a ‘Licence to Play’, signed by
the company director.
With this licence they will be assigned to
perform (secret) play missions and facilitate
powerful speedlearning activities on relevant
topics within their team.
The licence can also be used as a ‘wildcard’
to get serious attention in the boardroom to
present innovative ideas to help the organization forward.
Click on the button for
more information
Creativity is Intelligence having Fun
Albert Einstein
Play is our brain’s favorite way of learning
Diane Ackerman
It’s in our nature to play
Annemarie Steen

2. Are you ready To Play?
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Busi n es s Fl o w
1 Working together
4 Program
All LTP programs start with a one day workIntake with board of directors to learn about
shop Dare to Play to create openness,
current and future challenges and desired
engagement with the program and letting go
change objectives > Creating & Presenting
of inhibitions about being Playful. Participants
specific LTP Proposal > Agreement.
receive their Licence to Play badge, signed by
2 Identify
the company director, at the end of this day,
showing commitment and back-up.
We can identify the potential (5-10%) cultural
change talents in ANY size organization in as
Following playful learning modules are
little as 1 day! For this we use a validated ontailormade to meet the desired change- and
line (5 min.) visual assessment, developed by
learningobjectives. The participants will be
Prof. Dr. David Scheffer. Only employees with
trained to facilitate powerful speedlearning
specific personality profiles will be invited to
activities with their colleagues on different
take part in the next step.
topics.
3 Select
From groups of max. 100, we will assess and 5 Online support (3 months)
Secret online learning group where playful
select the top (30-40) cultural change talents
change talents share, learn & create.
in a one day playful Innovation Challenge. The
a. Weekly Secret Play Mission to stimulate
selected group will be invited to participate
trying different categories of play in a fun
in the Licence to Play Program, where they
and safe learningenvironment.
will be trained to strengthen their natural and
b. Weekly Playful Learning Mission to invite
implicit talent for making change happen.
colleagues into a short (5-30min.) speed
We believe this personality-related change
learning activity. For this we are partners
approach as opposed to a function-related
with Café Style Speed Training (UK).
change approach is what makes this program
unique and successful.
Results
Integrated luxury resort Marina Bay Sands Singapore (8000 employees) ranked #140 on Trip
Advisor, an online customer review site (2011).
One year after enrolling 200 employees in our
Playful Learning Joy-Care Program, focusing
on raising Employee Happiness, their ranking
went up to #35. Some participants took the
initiative of organizing a playful groupdance
with 200 colleagues to delight themselves and
their guests.
Research from Dr. Kim Cameron (University of
Michigan) has shown that positive energizing
leaders increase team performance by a factor
of four.
Example Secret Play Mission

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Possible Change Topics
Whe r e L i c ence to Pl ay can help
•
Openness
- Enabling people to move from a closed mind to an open mind
- Authenticity
- Positivity & Energy
Contact
Europe
Annemarie Steen
Netherlands
annemarie@steentrain.nl
• Connectedness
- Employee engagement & Retention (Generation Y)
- Customer loyalty
+31 6 45636690
www.licencetoplay.com
Asia
• Collaboration
- Teamwork
- Cross department/Cross Company
Avi Liran
Singapore
avi@ha-p.com
+65 6887 5080
•
Creativity
- Ideas for procesoptimalisation, cost- and failreduction
- Ideas for Problemsolving
- Ideas for new products & services
- Creating Memorable customer experiences
•
Risk-Taking
- Dare to speak up and to ask
- Dare to think and do different
- Dare to experiment, fail & learn
www.facebook.com/licensetoplay
•
Speedlearning
- Experiential playful learning
- Reflective skills
- Facilitation skills
Annemarie Steen (MA) is a sparkling, creative & playful
Powered by SteenTrain, Netherlands
Concept: Annemarie Steen
personality. Annemarie is serious about Playfulness. She
has a strong vision on the importance of Play in dealing
with today’s fast changing world and economic challenges.