A presentation about How to pitch an idea? using the NABC method for 2. semester students involved in the Innovation Project with stakeholder Dan Aid Folkekirkens Nødhjælp.
4. THE NABC MINDSET
The goal of every innovation is to
create and deliver customer
value that is clearly greater than
the competition’s. That’s it.
Source: The SRI International approach to value propositions
5. The NABC PITCH METODE
The advantage of this method is that you are
forced to think about the primary user or target
group for the project's content into the
proposal.
It sharpens the proposal when it comes to
presenting it to others, and you get good ideas
and suggestions for improvements in the
feedback section.
7. What is the important customer and market
need? What is the unique approach for addressing
this need? What are the specific user or customers
benefits (per costs)? How are these benefits superior
to the competition’s and the alternatives?
9. Hook
5%
You need to grab your listener’s attention – like storytelling
NEED
20%
A description of the need you are covering and for whom
APPROACH
50%
Description of your proposition. Explain the relevance of
your idea. What is innovative or unique about your
project?
BENEFITS
10%
What are the benefits gained by using your concept?
COMPETITION
10%
How does your project stand out compared to other
similar projects? Are there risk factors involved?
Does your project take them into account ?
Rounding off
5%
A summing up of all the important points
10. Hook
5%
You need to grab your listener’s attention – like storytelling
NEED
20%
A description of the need you are covering and for whom
APPROACH
50%
Description of your proposition. Explain the relevance of
your idea. What is innovative or unique about your
project?
BENEFITS
10%
What are the benefits gained by using your concept?
COMPETITION
10%
How does your project stand out compared to other
similar projects? Are there risk factors involved?
Does your project take them into account ?
Rounding off
5%
A summing up of all the important points
11. Hook
5%
You need to grab your listener’s attention – like storytelling
NEED
20%
A description of the need you are covering and for whom
APPROACH
50%
Description of your proposition. Explain the relevance of
your idea. What is innovative or unique about your
project?
BENEFITS
10%
What are the benefits gained by using your concept?
COMPETITION
10%
How does your project stand out compared to other
similar projects? Are there risk factors involved?
Does your project take them into account ?
Rounding off
5%
A summing up of all the important points
12. Hook
5%
You need to grab your listener’s attention – like storytelling
NEED
20%
A description of the need you are covering and for whom
APPROACH
50%
Description of your proposition. Explain the relevance of
your idea. What is innovative or unique about your
project?
BENEFITS
10%
What are the benefits gained by using your concept?
COMPETITION
10%
How does your project stand out compared to other
similar projects? Are there risk factors involved?
Does your project take them into account ?
Rounding off
5%
A summing up of all the important points
13. Hook
5%
You need to grab your listener’s attention – like storytelling
NEED
20%
A description of the need you are covering and for whom
APPROACH
50%
Description of your proposition. Explain the relevance of
your idea. What is innovative or unique about your
project?
BENEFITS
10%
What are the benefits gained by using your concept?
COMPETITION
10%
How does your project stand out compared to other
similar projects? Are there risk factors involved? Does your
project take them into account ?
Rounding off
5%
A summing up of all the important points
14. Hook
5%
You need to grab your listener’s attention – like storytelling
NEED
20%
A description of the need you are covering and for whom
APPROACH
50%
Description of your proposition. Explain the relevance of
your idea. What is innovative or unique about your
project?
BENEFITS
10%
What are the benefits gained by using your concept?
COMPETITION
10%
How does your project stand out compared to other
similar projects? Are there risk factors involved? Does your
project take them into account ?
Rounding off
5%
A summing up of all the important points
24. Need
• What are our client's needs?
• A need should relate to an important and
specific client or market opportunity, with
market size and end customers clearly
stated. The market should be large
enough to merit the necessary
investment and development time.
25. Approach
• What is our compelling solution and
unique advantage to the specific client
need?
• As the approach develops through
iterations, it becomes a full proposal or
business plan, which can include market
positioning, cost, staffing, partnering,
deliverables, a timetable and intellectual
property (IP) protection.
26. Benefits
• What are the client benefits of our
approach?
• Each approach to a client's need results
in unique client benefits, such as low
cost, high performance or quick response
(better, faster, cheaper). Success requires
that the benefits be quantitative and
substantially better - not just different.
Why must we win?
27. Competition
• Why are our benefits significantly better
than the competition?
• Everyone has alternatives. We must be able
to tell our client or partner why our solution
represents the best value. To do this, we
must clearly understand our competition
and our client's alternatives. We must be
able to clearly state why our approach is
substantially better than that of the
competition. Our answer should be short
and memorable.