44 Top Ecommerce Influencers on Twitter You Shouldn’t Miss

Ecommerce marketers are always on the hunt for that perfect app…
the app that’s going to create a positive customer experience and
increase sales. But it’s not that easy, because there’s a jungle of
apps and app review sites out there.
Our team started out by making a list of the typical touchpoints that
can either make a great impression or ease the search-and-shop
process. For each of these customer interactions, we found an app
that has a sparkling track record of improving the online experience.
Let’s start from the beginning, when a customer first starts their own
hunt…
INTRODUCTION
Have you ever felt lost when it came to ecommerce advice?
Do you have hard time finding the right people who you can
learn from?
Now, you can breathe a sigh of relief! In this slideshare we
collected for you the top 44 ecommerce influencers and we
grouped these experts around 13 main topics that can help
you to get the answers that you are looking for.
Let’s start our list!

hunt…
Learn from the first-hand experience of
successful ecommerce builders1.
Andrew Youderian
(@youderian)
“eCommerce entrepreneur, blogger and
podcaster. Founder of The Ecommerce Fuel,
a private community for high six and seven
figure store owners.” – Quoted from
Andrew’s Twitter profile. Andrew nurtures
his Twitter feed in the same ways as his
online community guidelines suggest: he
curates insightful, high-quality articles,
which can add value to any kind of
businesses despite their size.

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Corey Ferreira
(@coreyvf)
You shouldn’t miss out on Corey’s amazing post
about how he imported gamer glasses from
China, then sold them through his self-built
Shopify store! Of course, he not only knows
about how to start an ecomm business, but he’s
also responsible for marketing at Shopify, and
frequently produces articles about a wide range
of ecommerce topics that you should pay
attention to, such as building social proof for
your site and email marketing. And he also hosts
webinars, where he shares his knowledge of
ecomm personally.

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Nathan Huppatz
(@huppy)
Nathan is the co-founder at Costumes.com.au
and ReadyToShip. The first site is an ecommerce
store where people can buy all kinds of
costumes, wigs or leggings for special events
such as Halloween. Nathan’s other site is a B2B
tool which helps automate the manual parts of
the shipping process for ecomm stores. So, as an
ecommerce store owner himself, it’s no wonder
that he’s an expert on retail and ecommerce,
plus, he has recently received the
#RetailGlobalAU 2016 Excellence Award for his
ecommerce business!

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Steve Chou
(@mywifequit)
Steve Chou is a blogger, the founder of
Bumblebee Linens where he has been selling
wedding handkerchiefs with his wife for 9 years
now, and based on his years of experience, he
now helps others to launch their first eCommerce
stores. After starting their family business, he
documented EVERY – and I really mean every –
aspect of running and maintaining an online store.
Today on Twitter he shares the basics of his
experiences regarding different tools, from
Aweber to Shopify, and also shares first-hand
insights, for example about selling on Amazon.

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Drew Sanocki
(@drewsanocki) “Growth hacks for ecommerce executives. I
started and sold a national ecommerce brand,
@DesignPublic. My travel partner is
@SaraClemence.” – Drew summarizes his great
experiences about the field of ecommerce in this
way on his Twitter account. He is the author of
the Nerd Marketing Blog and he tweets about his
latest insights, podcasts and top marketing tools
reports which were originally published on his
blog. If you want to grow big, and we mean really
big, with millions in revenue, then his account is
the one for you.

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Start your business with
growth hacking6.
Chad Rubin
(@ecommrenegade) As his Twitter handle suggests, Chad is all-around
ecommerce. He is the founder of Skubana, a tool
which allows you to connect and automate your
ecomm business shipping process and any kind of
data- or action- based event that happens in your
ecommerce store. Chad also runs an E-commerce
TV vlog on YouTube, where he interviews experts
and influencers about their best ecommerce
marketing tactics – in addition to many other
topics – and he makes guest appearances on
other online selling-focused YouTube channels,
like Amazon Sellers Group TG.

hunt…
growth hacking7.
Richard Lazazzera
(@RichardABLS)
Richard is the founder of A Better Lemonade
Stand, where he shares articles from accounting
advice to social media to interviews with
ecomm brands in a nice variety of industries. If
you’ve got specific questions at the beginning of
your entrepreneurial journey, this is a good
resource to keep in mind. What we like about
him the most is that he also reviews different
tools that ecommerce stores can use, helping
them decide which are the best choice for
them.

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growth hacking8.
Matt Thorpe
(@Thorpeedo)
Matt is an internet marketing and e-commerce
consultant from London, with over 13 years
experience in the online world. Matt shares his
knowledge on his blog, and uses the Twitter handle
“Thorpeedo” to post everything that you should be
prioritizing from the very beginning when starting
your ecomm business. His recent shares cover news
and best practice in video marketing (even
Facebook’s live video feature!), email marketing,
content marketing, SEO and all aspects of utilizing
social media for your business.

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Unleash SEO and head to the top of
search rankings9.
Dan Steiner
(@danlsteiner)
Dan is an entrepreneur, author, and marketing
ninja. His articles are frequently published on
Entrepreneur, Huffington Post, and
Business.com. At Avila Web Firm he and his
teammates help ecommerce stores to get their
stores up and running, handle their online
marketing, give them advice in SEO and share
tips about how to create the best converting
website designs.

hunt…
Unleash SEO and head to the top of
search rankings10.
Sean Work
(@seanvwork)
“I started my ecommerce journey in the year
2000, with a notepad file and a PayPal account.
Well, that and some free web hosting given to
me by a friend.” – This is how Sean Work begin
one of his latest articles (and video), in which he
shares how he built a “store” by putting a
simple PayPal buy button into his site’s html
code. He also contributes to blog.crazyegg.com
and blog.ordoro.com, plus his expertise includes
SEO building and successful blogging.

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Take advantage
of content marketing11.
Amy Oppenheim
(@AmyJeanneOpp)
Here is Amy Oppenheim, who is not just a great
copywriter, and into social media (well, for
social you also need the right writer skills to
boost conversations), but also follows the news
of changes to advertising platforms like
AdWords and Facebook, and shares updates
about the latest trends when it comes to
engaging your social media followers.

hunt…
Take advantage
Bryan Kramer
(@bryankramer)
“Bryan is the CEO of PureMatter, an award winning
global digital agency based in Silicon Valley, a social
strategist, TED speaker and recent author of the next
books: Shareology and Human to Human #H2H.” –
This info is quoted from his own blog,
bryankramer.com. If that’s not enough to convince
you of why you should follow him on Twitter, then
check out this article from him, in which he discusses
how you can appear more human in front of your
customers by sharing your own story with them.

hunt…
Take advantage
Ron Sela
(@ronsela)
Ron is the Head of Marketing at Start A Fire, a
tool that helps you reach and grow your
audience on Twitter, and he also runs a B2B
marketing consultancy where he helps
businesses in blogger outreach. As a brand and
as an ecommerce store, you can also use these
tactics to get more exposure for your products,
as every $1 spent on influencers will give you
$6.85 in returns.

hunt…
Stand out from the noise
on social media14.
Dustin W. Stout
(@DustinWStout)
Dustin is a real marketing pearl out there. He is a
blogger, speaker, designer, and the Co-owner of the
digital marketing firm Weal Media, as well as
Warfare, where he and his team develop plugins that
can help ecommerce stores get more traffic and
social shares. What we like the most about his
Twitter profile, is not just the fact that he shares
great articles on how to use your social channels
better, or to write in a more productive and
conversational way, but also that his content is so
visually attractive.

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on social media15.
Hilmi Saaid
(@hilmisaaid)
Hilmi is the CEO of TopClickz, a company specialized
in SEO, social media, web- and logo design. He mostly
shares tips and tricks on his Twitter profile about how
to optimize your content to be SEO-friendly, and how
to use social media effectively with well-targeted
Facebook ads, how to sell your products with
Snapchat, and how to plan your social media content
by maximizing the viral nature of it. (But of course,
his expertise doesn’t end here, check out his Twitter
profile to learn more.)

hunt…
on social media16.
Mike Kawula
(@MikeKawula)
Mike is the CEO of Social Quant, which helps
individuals and businesses get more Twitter
followers, deepen their engagement level,
increase brand awareness and also deliver data
regarding to trending keywords. So after this
much information, you can bet on that Mike is
not just sharing smart tips and tricks about how
to sell more through Twitter, but his own
Twitter profile stands a great, inspirational
example about how you can use it to succeed.

hunt…
Maximize onsite conversion rate17.
Al Mackin
(@almackin) Al Mackin is the founder of Formisimo, Nudgr
and theEword. Al is a tech guy, who’s mostly
interested in technological innovations and how
these can help ecommerce stores maximize
their conversion rate in their web stores, for
example optimizing checkout forms or offering a
pop-up solution that shows relevant offers to
customers based on their shopping behavior.
The best part about his feed is that he is actively
shares insights about how global events and
changes can affect ecommerce stores.

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Csaba Zajdo
(@csabazajdo)
Csaba Zajdo is the Co-founder and CEO of
Optimonk, a tool that helps companies create
well-targeted popups to convert store visitors
into customers or newsletter leads. On Twitter
Csaba shares actionable tips about how to
boost conversion on your ecommerce site with
the help of personalization techniques, product
recommendations and, of course, popups.

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Hazel Bolton
(@hazelana_b)
Copywriter, Content Manager at Formisimo,
Nudgr, User Conversion and UX enthusiast.
Hazel knows all of the onsite conversion
optimization tactics which not only help you
convert visitors more effectively into customers,
but can also create a positive customer
experience, which paves the road to keeping
your customers, and encouraging them to do
business with you more often.

hunt…
Markus Linder
(@markuslinder)
Markus is the CEO of SMARTASSISTANT, a
company that has developed guided selling
technology which helps ecommerce stores
customize the shopping journey and lets
customers make the fewest number of choices
in order to finalize their purchases. He’s really
into customer experience in the world of retail
and ecommerce, and he also tweets about the
events that their team hosts, the latest trends in
customer experience and how to build smart
features into your store that maximize customer
conversation rate.

hunt…
Leverage the power of
social-commerce & Amazon21.
Hendrik Laubscher
(@henlaub) Hendrik describes himself in the following way
on his blog: “eCommerce is what drives me and
I love data. I write blog posts because it helps
me think about all things related to
eCommerce, social commerce and comparison
shopping engines. I believe in the web and
eCommerce as being an extension of retail.” He
is really devoted to ecommerce and analytics,
as well as what’s happening in ecommerce and
retail markets globally, more precisely in South
Africa – as he himself is from South Africa.

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Marsha Collier
(@MarshaCollier) Marsha is the best-selling author of The
Ultimate Online Customer Service Guide: How
to Connect with your Customers to Sell More
and eBay For Dummies. She specializes in how
new technology, the Internet and improved
customer service can help boost profits in
eCommerce stores. She also shares SEO tips,
social ecomm best practices and many other
great resources on her Twitter profile, plus she
is also a regular host on the Internet radio
station, wsRadio.com.

hunt…
Rachel Greer
(@rachelagreer)
Want to sell your products on Amazon? Or
maybe you’re already selling there? Then
you should follow Rachel Greer on Twitter!
She is an expert about Amazon, writing posts
and hosting webinars about how to sell your
products on Amazon, among other topics.
She is a consultant at Seattle-based Cascadia
Seller Solutions, which focuses on “product
compliance and seller policy services,
allowing sellers to rely on [their] Amazon
experience in launching and maintaining
their Amazon seller account”.

hunt…
Rock with the best email
marketing strategy24.
John W Hayes
(@john_w_hayes)
John is a marketing strategist at iContact, a
service that provides email marketing
solutions for B2C and B2B businesses. He is
also the author of a book entitled, Becoming
the Expert. He is based in the UK, and he
curates the best articles about content
marketing, email marketing and building a
rockin’ marketing strategy for businesses of
all sizes.

hunt…
Rock with the best email
marketing strategy25.
Pamela Hazelton
(@pamelahazelton)
Pamela Hazelton is an ecommerce and
online business consultant, who can help any
sized businesses convert their visitors into
customers and maintain customer loyalty in
the long run with well-optimized email
marketing and social media strategy. She
also a frequent contributor at ecommerce-
focused news sites like Practical Ecommerce,
WooThemes and Web Marketing Today.

hunt…
Level up the customer experience
in your store26.
Micah Solomon
(@micahsolomon)
Micah is a real guru of customer service. Besides
publishing great insights on his own blog about
this field and sharing all the ‘know-hows’ of
implementing a customer-centric philosophy into
ecommerce stores’ and retailers’ lives, he also
frequently writes articles for Forbes and speaks at
events hosted by big companies like Zendesk,
Apple and Dell. If you want to stay updated on the
latest trends in customer service – or more
precisely how to please millennial customers at a
high level – then follow him on Twitter, too.

hunt…
in your store27.
Mike Wittenstein
(@mikewittenstein)
Founder and Managing Partner at
Storyminers. International speaker (CSP),
experience designer (CCXP), and strategist
(CMC) from Atlanta. If you are interested in
learning about the latest trends in
ecommerce and retail from the point of view
of customer experience, then follow his
channel.

hunt…
in your store28.
Shep Hyken
(@Hyken)
Shep Hyken is a customer service and
experience expert, keynote speaker and
New York Times bestselling author, who
helps companies deliver amazing
customer service experiences! On his
personal blog, he shares the top
customer service articles of the week and
he also has a YouTube channel where he
speaks about how you should “wow”
your customers when it comes to solving
their problems.

hunt…
in your store29.
Jay Baer
(@jaybaer)
Jay Baer is a famous speaker, author and a great
influencer in the land on online marketing.
Moreover, he is the president of Convince &
Convert, a digital marketing adviser group, whose
blog ranked as the #1 Content Marketing Blog by
Content Marketing Institute. He produces blog
posts, books and podcasts about how you can
delight customers with an excellent customer
service. In addition, he also explains the work of
the latest innovations which can help businesses
reach their main goal: converting visitors into
happy customers.

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Build customer loyalty30.
Austin Brawner
(@a_brawn) “Austin Brawner is the host of the
Ecommerce Influence Podcast and Chief
Fixer at Brand Growth Experts. He’s a sought
after email marketing consultant, and
popular speaker on marketing for
ecommerce and business.” – You can read
this info on brandgrowthexperts.com about
Austin, but he also creates blog posts,
ebooks and podcasts, and hosts ecommerce
masterclasses about how you can retain your
customers by improving your email
marketing.

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Darren DeMatas
(@DarrenDeMatas)
Darren describes himself in the following way on
his Twitter account: “I help entrepreneurs make
ecommerce websites relevant to search engines &
people. Internet Marketing MBA. Google
AdWords & Copyblogger Certified.” He is the
Co-founder of SelfStartr, where he shares
informative articles about how to start an ecomm
business, and how to keep your customers after
the launch and a certain period of growth. He is a
great customer loyalty advisor and always curates
insightful articles dealing with mobile usage,
social media and broader topics in ecommerce.

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Jess Mizerak
(@JessMizerak)
Jess is a Customer Loyalty Strategist from
Florida, who now works at our company,
Antavo, helping retail brands to run gamified
loyalty programs in their stores. Besides
loyalty marketing, she also tweets about
customer experience in general, gives great
insights on customer service, and shares
creative advertising campaigns.

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Joseph Michelli
(@josephmichelli)
Joseph is a New York Times Bestselling
Author, who wrote great books like The
Zappos Experience, The Starbucks
Experience, The New Gold Standard and
Prescription For Excellence. He mainly
focuses on how amazing customer
experience can decrease churn and help
brands build a long-lasting relationship with
their prospects, not to mention he is also
into our dear obsession, loyalty programs.

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Mark Johnson
(@MJohnsonLoyalty)
Mark is the President and CEO at Loyalty 360,
which is one of the largest associations, boasting
more than 15,000 members. They host real-life
events & webinars, and share articles and news
about the latest loyalty marketing trends from
all industries. So, if you want to keep your
customers and invest in boosting loyalty, then
you should follow the news that Mark shares, or
participate in Loyalty 360’s LinkedIn group.

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Tonya Garcia
(@tgarcianyc)
Tonya is a reporter at MarketWatch
covering retail and consumer companies.
Besides delivering the latest news about
how retail giants are launching their new
campaigns to increase their awareness and
sales, she is also our personal favorite
resource generator when it comes to
reward programs.

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Use data-driven marketing tactics to
tackle down the best results36.
Ivan Mazour
(@IvanMazour)
“I am a Russian-born London-based serial
entrepreneur, investor, author and the CEO
and Founder of Ometria” – said by Ivan
Mazour on his personal blog. As his
company is based in UK, he recently posted
a lot of info about Brexit and how it affects
the life of SaaS companies, retailers and
ecommerces.

hunt…
Use data-driven marketing tactics to
tackle down the best results37.
Robert Gilbreath
(@Adomatica)
Robert is the VP of Marketing at ShipStation, a
shipping software that allows you to ship your
products automatically whenever it’s
purchased by a customer in your own store or
in a marketplace like Amazon. He shares
updates on Twitter about how data-driven
marketing can help ecommerce owners
convert their customers in the long run
without wasting their budget.

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Going global with your
ecommerce store38.
Paul Rogers
(@paulnrogers)
“Specialist, enterprise-level Magento
consulting and auditing services, delivered by
certified engineers and an experienced
ecommerce professional.” – This how Paul
describes himself on his website. If you own a
Magento store or are thinking about launching
one, then your best bet is to follow his account
for the latest tips and tricks that involve
Magento, from growth hacking to best
features to employ.

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ecommerce store39.
Sarah Carroll
(@growglobal)
Public Speaker, Presenter, Founder of the UK-
based company, Grow Global that helps
ecommerce stores step into the international
market. With her colleagues she frequently
holds masterclasses for ecomm store owners
and B2B companies. On Twitter she mostly
tweets about global ecommerce trends from
mobile usage, platform preferences, political
changes like Brexit, or social-commerce plus
other interesting topics.

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ecommerce store40.
Thomas Smale
(@ThomasSmale)
Founder of FE International, Business Exit Strategist,
Speaker and Columnist at Entrepreneur. He is
interested in and tweets about topics that cover all
of aspects of ecommerce stores – and how going
international can help you grow your business. Most
importantly, he also shares tips on what you should
consider before selling your online business. He also
writes about the power of freelancing and B2B
business strategy. Finally, it’s worth mentioning that
he accepts industry-related podcast invitations, too.

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Trends and tech innovations that
you shouldn’t miss out on41.
Bruno Leveque
(@bruno42)
Bruno is the Co-founder of PrestaShop, which
allows you to create and run your own
ecommerce store in the blink of an eye. He is
not just into ecommerce-related trends and
news, but also follows how new technology
evolves and it how can help ecommerce stores
to “sharpen” their cutting edge. He frequently
attends tech and entrepreneurship-related
events like ProductTank.

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Dr Dave Chaffey
(@DaveChaffey)
Dave is an editor at Smart Insights and the
author of Digital Marketing: Strategy,
Implementation and Practice book. If you want
to see reports first hand from Smart Insights
about the latest trends in the field of online
marketing, read about customer experience, m-
commerce, loyalty marketing, and news that can
affect your business, then his Twitter profile is
the best way to keep yourself updated.

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Nicole Reyhle
(@RetailMinded)
Nicole is the founder of Retail Minded, a blog
and education center which helps retailers
nurture their businesses. She is also a real
enthusiast about new technology and how it can
be used for retail, for example to improve
ratings and reviews for products and therefore
influence the mobile impulse buy. She was also
featured on IBM before, and has participated in
IBM’s hosted Twitter chat series.

hunt…
Tracey Wallace
(@TraceWall)
Managing editor advocating for smallbiz success
at Bigcommerce, an ecommerce platform that
can help you to start your online business. She
tweets about all aspects of ecommerce, from
how you can take advantage of new tech trends,
like selling through Pinterest, or how to design
the best converting website for your ecommerce
store, and how to market to millennials.

This content is delivered by Antavo Loyalty Software
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Top Ecommerce Influencers
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44 Top Ecommerce Influencers on Twitter You Shouldn’t Miss

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44 Top Ecommerce Influencers on Twitter You Shouldn’t Miss