In this talk, Jessica Taylor and Sam Billington highlight the potential for museums to create compelling visitor experiences outside their walls. Drawing on non-museum sector examples (Motorola, Google, Smart City agenda), they lay out an ambitious vision to enable museums to collaborate with one another, create digital storytelling ‘corridors’ in our city streets and engage with the general public in totally new ways. See more at www.antennalab.org

1. Access Everywhere:!
From Digital Overlays to Talking Buildings

2. Instagram search #Audiotour

3. The third space

4. Changing mobile landscape

5. Changing mobile landscape
• Total number of Facebook users worldwide has now reached 1.4 Billion.
• 250 Million of those users are accessing FB from Mobile devices.
• There are an average of 190 million tweets everyday.
• There are over 5 billion photos hosted by Flickr.
• Smartphone users will total 1.75 Billion users in 2024

6. How museums have always been thinking mobile

7. Mobile experiences within museum walls today
MoMA
Desmoiselles d’Avignon. 1907!
Pablo Picasso
The Starry Night. 1889!
Vincent Van Gogh

8. Gallery One, The Cleveland Museum of Art
Mobile experiences within museum walls today

9. Mobile experiences within museum walls today
Art Hunter - National Galleries Scotland

10. What if that creativity and ingenuity
could be taken out of the museum !
or gallery?

11. Making the streets the gallery
The Grand Tour - National Gallery & Hewlett Packard

12. Santander ‘Smart City’
Technology democratising our cities

13. The Silent History
Using location to enhance storytelling

14. The Silent History
Using location to enhance storytelling

15. Enabling discovery of urban environments

16. • Content!
• Discovery & Choice !
• Serendipity !
• Location-Specific!
• Emotional connection

17. Why are museums uniquely
placed to be at the forefront?

18. Building on current innovations
Renoir Returns !
Baltimore Museum!
Story Drop !
Brighton Royal Pavilions!
Extending the collection beyond museum walls Encouraging visitors to be creative! Valuing connections outside their walls
Loyalty & Rewards scheme !
Dallas Museum of Arts!

19. By using technology we can
extend the reach of museums

20. Creating digital storytelling corridors in world cities

21. Newcastle River walk
Millennium Bridge Baltic

22. What about new technology advances?

23. Project Tango

24. What about new technology advances?

26. The interpretation superhighway?

27. Thank you
Sam Billington!
Global Interactive Design !
Manager!
Antenna International!
@Sam_Billington_!
!
Jessica Taylor!
Global Head of Digital Media!
Antenna International!
@jessica_taylor!
Blog: antennalab.org!
Twitter: @antenna_lab